- Gravity
- Rankings
- Home & Garden
- General Office Supplies
- Cognitive Surplus
Brand page · General Office Supplies · United States
Cognitive Surplus traffic, ads & competitors 111k visits a month, 17 active Meta ads, Gravity score 507.
Cognitive Surplus — Cognitive Surplus is a sustainably-minded stationery and gift store that sells science-inspired stationery, lifestyle goods, and gifts. They offer products like black paper notebooks, science t-shirts, whiskey glasses, wine glasses, tote bags, and pens. In September 2026 cognitive-surplus.com drew an estimated 111k visits, down 29% on the month before. It ranks #38 of 3,465 General Office Supplies brands in the United States and holds a 2.3 Trustpilot rating over 17 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 50 peers: General Office Supplies brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Cognitive Surplus is a sustainably-minded stationery and gift store that sells science-inspired stationery, lifestyle goods, and gifts. They offer products like black paper notebooks, science t-shirts, whiskey glasses, wine glasses, tote bags, and pens.
01 · Traffic
Cognitive Surplus website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Cognitive Surplus drew an estimated 111k visits in September 2026, down 29% on the month before and up 3% over three months.
- Worldwide#85,594of 4.5m sites · Top 5%
- In United States#28,118of 1.2m sites · Top 5%
- General Office Supplies, worldwide#201of 19,660 brands · Top 5%
- General Office Supplies, United States#38of 3,465 brands · Top 5%
111k
estimated visits in September
1 mo ▼ −29.3%4 mo ▲ +3.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Cognitive Surplus reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Cognitive Surplus holds 2.3 out of 5 on Trustpilot over 17 reviews, 1 of them in the last twelve months: 53% of customers give five stars and 47% one star.
Fashion Accessories Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Cognitive Surplus best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Cognitive Surplus sells on Shopify, 99% of its catalogue in stock. The best seller is Supernova Gel Pens (Pack of 10), at US$15.95, followed by Heartbeat Drinking Glass and Element Gel Pens (Single).
#1Supernova Gel Pens (Pack of 10)Cognitive SurplusUS$15.95In stock
#2Heartbeat Drinking GlassCognitive SurplusUS$17.95In stock
#3Element Gel Pens (Single)Cognitive SurplusUS$4.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Cognitive Surplus in its comparison group.
- Average rating
- 4.88 / 5
- Rated products
- 97% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$29.95
- Currency
- USD
04 · Ads
Cognitive Surplus ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Cognitive Surplus runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads.
Twilight in the Evergreen Forest Dark Matter NotebookCognitive Surplus30 Sept 2026image
Desert Moon Dark Matter NotebookCognitive Surplus22 Sept 2026image
Cognitive SurplusCognitive Surplus22 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Cognitive Surplus influencers
The creators who tag @cognitivesurplus on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @cognitivesurplus on Instagram, led by Familius Publishing House (15.1k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| FFamilius Publishing House@familiusbooks · 🇺🇸 US | History culture education Creator | 15.1k | 0.3% | 1 | Tagged @cognitivesurplus |
06 · Competitors according to Gravity
Cognitive Surplus competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Cognitive Surplus among General Office Supplies brands in the United States. The closest is Lil' Max, then The Happiness Project, ScienceGrit, Odcaf Express, Manifest Your Purpose, Acorn and Crow.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Lil' Maxmaxhawtdawg.com | |||||||
| The Happiness Projectthe-happiness-project.com | |||||||
| ScienceGritsciencegrit.com | |||||||
| Odcaf Expressodcafexpress.com | |||||||
| Manifest Your Purposemanifestyourpurpose.co | |||||||
| Acorn and Crowacornandcrowstudio.net |
07 · Company
Who is behind Cognitive Surplus?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Cognitive Surplus is a company based in Redmond, United States, founded in 2013 according to LinkedIn, on a domain registered in May 2013. It employs about 7 people.
- Entity country
- 🇺🇸 United States · Redmond
- Founded
- 2013, per LinkedIn
- Domain registered
- 15 May 2013
- Status
- Operating
- Employees
- 7 on LinkedIn
- Own store
- cognitive-surplus.com · Shopify · USD
- Catalogue
- 234 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Cognitive Surplus
What people ask Google about Cognitive Surplus.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Cognitive Surplus legit or a scam?
According to Gravity by Benchr, Cognitive Surplus is a brand based in Redmond, United States: its website has existed since May 2013, it sells on a Shopify store, it employs 7 people on LinkedIn, it has 149,897 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Cognitive Surplus?
Customers rate Cognitive Surplus 2.3 out of 5 on Trustpilot over 17 reviews, 1 of them in the last twelve months: 53% give five stars, 47% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Cognitive Surplus sell?
Cognitive Surplus is a sustainably-minded stationery and gift store that sells science-inspired stationery, lifestyle goods, and gifts. They offer products like black paper notebooks, science t-shirts, whiskey glasses, wine glasses, tote bags, and pens. Gravity by Benchr classifies it under General Office Supplies, with Paper Products making up 21% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Cognitive Surplus expensive?
Cognitive Surplus' best seller, Supernova Gel Pens (Pack of 10), sells US$15.95 on cognitive-surplus.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check cognitive-surplus.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Cognitive Surplus promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Cognitive Surplus advertises on Facebook and Instagram, where its offers often run. Check cognitive-surplus.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Cognitive Surplus?
Cognitive Surplus sells on its own website, cognitive-surplus.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Cognitive Surplus?
Gravity by Benchr records a company based in Redmond, United States, founded in 2013 according to LinkedIn, on a domain registered in 2013, with 7 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Cognitive Surplus doing well?
Yes. Gravity by Benchr estimates about 111,400 visits to cognitive-surplus.com in September 2026, down 29% in a month and up 3% over three months. Cognitive Surplus ranks #38 of 3,465 General Office Supplies brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Cognitive Surplus use?
Gravity by Benchr identifies cognitive-surplus.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Cognitive Surplus spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Cognitive Surplus on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest General Office Supplies brands in the United States?
Among General Office Supplies brands in the United States in the Gravity by Benchr index, Cognitive Surplus ranks #38 of 3,465 by estimated traffic. Its closest competitors on the same market are Lil' Max, The Happiness Project, ScienceGrit, Odcaf Express and Manifest Your Purpose. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Cognitive Surplus.