Brand page · Decor · United Kingdom
Cole & Son (Wallpapers): 52.3K visits a month, 63 active Meta ads, Gravity score 574.
Cole & Son (Wallpapers) — Cole & Son is a British luxury wallpaper and fabric company that produces designer wallpapers and fabrics with a heritage dating back to the 18th century. In September 2026 cole-and-son.com drew an estimated 52.3K visits, down 9% on the month before. It ranks #592 of 42,373 Decor brands in United Kingdom.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 391 peers: Decor brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Cole & Son is a British luxury wallpaper and fabric company that produces designer wallpapers and fabrics with a heritage dating back to the 18th century.
01 · Traffic
How much traffic Cole & Son (Wallpapers) gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Cole & Son (Wallpapers) drew an estimated 52.3K visits in September 2026, down 9% on the month before and down 17% over three months.
- Worldwide#163,496of 4.5M sites · Top 5%
- In United States#52,467of 1.2M sites · Top 5%
- Decor, worldwide#3,339of 185,686 brands · Top 5%
- Decor, United States#592of 42,373 brands · Top 5%
52.3K
estimated visits in September
1 mo ▼ −8.9%4 mo ▼ −17.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Cole & Son (Wallpapers).
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Cole & Son (Wallpapers) holds 2.8 out of 5 on Trustpilot over 3 reviews, 1 of them in the last twelve months: 0% of customers give five stars and 67% one star.
Wallpaper Store Decoration and Interior Design Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Cole & Son (Wallpapers) sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Cole & Son (Wallpapers) sells on Shopify, 100% of its catalogue in stock. The best seller is Nuvolette (2 roll set), at £455.00, followed by Macchine Volanti (2 roll set) and Nuvolette (2 roll set) Sample.
#1Nuvolette (2 roll set)Cole & Son (Wallpapers)£455.00In stock
#2Macchine Volanti (2 roll set)Cole & Son (Wallpapers)£515.00In stock
#3Nuvolette (2 roll set) SampleCole & Son (Wallpapers)£4.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Cole & Son (Wallpapers) in its comparison group.
- Average rating
- 5.00 / 5
- Rated products
- 1% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$218.39
- Currency
- GBP
04 · Ads
What Cole & Son (Wallpapers) is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Cole & Son (Wallpapers) runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Nuvolette (2 roll set)Cole & Son Wallpaper5 Oct 2026image
Formations Now AvailableCole & Son Wallpaper5 Oct 2026video
Formations Now AvailableCole & Son Wallpaper5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Cole & Son (Wallpapers) Ltdverified
Text ad20 Oct 2026Cole & Son (Wallpapers) Ltdverified
Image ad20 Oct 2026Cole & Son (Wallpapers) Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Cole & Son (Wallpapers).
The creators who tag @cole_and_son_wallpapers on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @cole_and_son_wallpapers on Instagram, led by MILLIE HERD (13K followers, 4.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMILLIE HERD@millieherd · 🇦🇺 AU | Decoration garden diy Creator | 13K | 4.6% | 4 | Tagged @cole_and_son_wallpapers |
06 · Competitors according to Gravity
Who Cole & Son (Wallpapers) competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Cole & Son (Wallpapers) among Decor brands in United Kingdom. The closest is WallpaperMural, then Claret & Key, Hoopla Walls, I Love Wallpaper, Wallpapered Ltd., Fromental.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| WallpaperMuralwallpapermural.com | |||||||
| Claret & Keyclaretandkey.co.uk | |||||||
| Hoopla Wallshooplawalls.com | |||||||
| I Love Wallpaperilovewallpaper.com | |||||||
| Wallpapered Ltd.wallpapered.com | |||||||
| Fromentalfromental.com |
07 · Company
The company behind Cole & Son (Wallpapers).
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Cole & Son (Wallpapers) is a company based in London, United Kingdom, founded in 1875 according to LinkedIn, on a domain registered in October 1999. It employs about 26 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 1875, per LinkedIn
- Domain registered
- 27 Oct 1999
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 26 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- cole-and-son.com · Shopify · GBP
- Catalogue
- 117 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Cole & Son (Wallpapers)
What people ask Google about Cole & Son (Wallpapers).
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Cole & Son (Wallpapers) legit or a scam?
According to Gravity by Benchr, Cole & Son (Wallpapers) is a brand based in London, United Kingdom: its website has existed since October 1999, it sells on a Shopify store, it employs 26 people on LinkedIn, it has 483,565 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Cole & Son (Wallpapers)?
Cole & Son is a British luxury wallpaper and fabric company that produces designer wallpapers and fabrics with a heritage dating back to the 18th century. Gravity by Benchr classifies it under Decor, with Wallpaper making up 93% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Cole & Son (Wallpapers) cost?
Cole & Son (Wallpapers)'s best seller, Nuvolette (2 roll set), sells £455.00 on cole-and-son.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check cole-and-son.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Cole & Son (Wallpapers) have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Cole & Son (Wallpapers) advertises on Facebook and Instagram and on Google, where its offers often run. Check cole-and-son.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Cole & Son (Wallpapers)?
Cole & Son (Wallpapers) sells on its own website, cole-and-son.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Cole & Son (Wallpapers)?
Gravity by Benchr records a company based in London, United Kingdom, founded in 1875 according to LinkedIn, on a domain registered in 1999, with 26 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Cole & Son (Wallpapers) doing well?
Not at the moment. Gravity by Benchr estimates about 52,300 visits to cole-and-son.com in September 2026, down 9% in a month and down 17% over three months. Cole & Son (Wallpapers) ranks #592 of 42,373 Decor brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Cole & Son (Wallpapers) use?
Gravity by Benchr identifies cole-and-son.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Cole & Son (Wallpapers) spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Cole & Son (Wallpapers) on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in United Kingdom?
Among Decor brands in United Kingdom in the Gravity by Benchr index, Cole & Son (Wallpapers) ranks #592 of 42,373 by estimated traffic. Its closest competitors on the same market are WallpaperMural, Claret & Key, Hoopla Walls, I Love Wallpaper, Wallpapered Ltd.. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Cole & Son (Wallpapers).