Brand page · Decor · United Kingdom
I Love Wallpaper: 116K visits a month, 45 active Meta ads, Gravity score 605.
I Love Wallpaper — I Love Wallpaper is a retailer that sells a curated collection of wallpapers and paints to help customers create unique home designs. In September 2026 ilovewallpaper.com drew an estimated 116K visits, up 15% on the month before. It ranks #114 of 13,189 Decor brands in United Kingdom and holds a 4.6 Trustpilot rating over 69,174 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 131 peers: Decor brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
I Love Wallpaper is a retailer that sells a curated collection of wallpapers and paints to help customers create unique home designs.
01 · Traffic
How much traffic I Love Wallpaper gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
I Love Wallpaper drew an estimated 116K visits in September 2026, up 15% on the month before and up 37% over three months.
- Worldwide#83,056of 4.5M sites · Top 5%
- In United Kingdom#4,272of 192K sites · Top 5%
- Decor, worldwide#1,467of 185,686 brands · Top 1%
- Decor, United Kingdom#114of 13,189 brands · Top 1%
116K
estimated visits in September
1 mo ▲ +14.8%4 mo ▲ +36.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about I Love Wallpaper.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
I Love Wallpaper holds 4.6 out of 5 on Trustpilot over 69,174 reviews, 2,329 of them in the last twelve months: 85% of customers give five stars and 5% one star. That volume places I Love Wallpaper in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %. On Google, I Love Wallpaper scores 3.9 over 15 reviews.
Furniture Store Decoration and Interior Design Store Wallpaper Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What I Love Wallpaper sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
I Love Wallpaper sells on Shopify, 97% of its catalogue in stock. The best seller is Premium Wallpaper Paste (3 Roll Pack), at £6.95, followed by Zurich Metallic Wallpaper Cool Grey with Metallic Gold and Premium Wallpaper Hanging Set.
#1Premium Wallpaper Paste (3 Roll Pack)I Love Wallpaper£6.95In stock
#2Zurich Metallic Wallpaper Cool Grey with Metallic GoldI Love Wallpaper£36.00In stock
#3Premium Wallpaper Hanging SetI Love Wallpaper£9.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places I Love Wallpaper in its comparison group.
- Average rating
- 4.81 / 5
- Rated products
- 35% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$37.06
- Currency
- GBP
04 · Ads
What I Love Wallpaper is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
I Love Wallpaper runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Your Dream Home Starts HereI Love Wallpaper9 Oct 2026image
Your Dream Home Starts HereI Love Wallpaper9 Oct 2026image
Your Dream Home Starts HereI Love Wallpaper9 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026HENDERSON DESIGN GROUP LTDverified
Text ad20 Oct 2026HENDERSON DESIGN GROUP LTDverified
Text ad20 Oct 2026HENDERSON DESIGN GROUP LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about I Love Wallpaper.
The creators who tag @ilovewallpaper.co.uk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @ilovewallpaper.co.uk on Instagram, led by Jessy Tuohy (369K followers, 0.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJessy Tuohy@jessysdreamhouse · 🇬🇧 GB | Decoration garden diy Creator | 369K | 0.9% | 4 | Tagged @ilovewallpaper.co.uk |
06 · Competitors according to Gravity
Who I Love Wallpaper competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for I Love Wallpaper among Decor brands in United Kingdom. The closest is photowall.no, then Happywall, Wallism, Hovia, ThinkNoirWallpaper, wallpapercentral.co.uk.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| photowall.nophotowall.no | |||||||
| Happywallhappywall.com | |||||||
| Wallismwallism.com | |||||||
| Hoviahovia.com | |||||||
| ThinkNoirWallpaperthinknoirwallpaper.com | |||||||
| wallpapercentral.co.ukwallpapercentral.co.uk |
07 · Company
The company behind I Love Wallpaper.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
I Love Wallpaper is a company based in Hartlepool, United Kingdom, founded in 1998 according to LinkedIn, on a domain registered in November 2011. It employs about 36 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Hartlepool
- Founded
- 1998, per LinkedIn
- Domain registered
- 17 Nov 2011
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 36 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- ilovewallpaper.com · Shopify · GBP
- Catalogue
- 376 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about I Love Wallpaper
What people ask Google about I Love Wallpaper.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is I Love Wallpaper legit?
According to Gravity by Benchr, I Love Wallpaper is a brand based in Hartlepool, United Kingdom: its website has existed since November 2011, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 36 people on LinkedIn, it has 353,173 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about I Love Wallpaper?
Customers rate I Love Wallpaper 4.6 out of 5 on Trustpilot over 69,174 reviews, 2,329 of them in the last twelve months: 85% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, I Love Wallpaper scores 3.9 over 15 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does I Love Wallpaper sell?
I Love Wallpaper is a retailer that sells a curated collection of wallpapers and paints to help customers create unique home designs. Gravity by Benchr classifies it under Decor, with Wallpaper making up 96% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is I Love Wallpaper expensive?
I Love Wallpaper's best seller, Premium Wallpaper Paste (3 Roll Pack), sells £6.95 on ilovewallpaper.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check ilovewallpaper.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
I Love Wallpaper promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: I Love Wallpaper advertises on Facebook and Instagram and on Google, where its offers often run. Check ilovewallpaper.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy I Love Wallpaper?
I Love Wallpaper sells on its own website, ilovewallpaper.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns I Love Wallpaper?
Gravity by Benchr records a company based in Hartlepool, United Kingdom, founded in 1998 according to LinkedIn, on a domain registered in 2011, with 36 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is I Love Wallpaper growing?
Yes. Gravity by Benchr estimates about 115,500 visits to ilovewallpaper.com in September 2026, up 15% in a month and up 37% over three months. I Love Wallpaper ranks #114 of 13,189 Decor brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does I Love Wallpaper use?
Gravity by Benchr identifies ilovewallpaper.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is I Love Wallpaper's ad budget?
Gravity by Benchr does not publish a spend figure for I Love Wallpaper on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in United Kingdom?
Among Decor brands in United Kingdom in the Gravity by Benchr index, I Love Wallpaper ranks #114 of 13,189 by estimated traffic. Its closest competitors on the same market are photowall.no, Happywall, Wallism, Hovia, ThinkNoirWallpaper. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with I Love Wallpaper.