Brand page · Clothing · Denmark
Colorful Standard: 625K visits a month, 445 active Meta ads, Gravity score 667.
Colorful Standard — Colorful Standard is a B Corp certified apparel and accessory brand offering high quality organic cotton and recycled merino wool essentials, made in Portugal. The collection includes t-shirts, sweatshirts, pants, hats, and everyday staples for men and women, in a very wide range of unique custom-de. In September 2026 colorfulstandard.com drew an estimated 625K visits, up 19% on the month before. It ranks #236 of 97,158 Clothing brands in Denmark and holds a 4.0 Trustpilot rating over 755 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 70 peers: Clothing brands in Denmark with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Colorful Standard is a B Corp certified apparel and accessory brand offering high quality organic cotton and recycled merino wool essentials, made in Portugal. The collection includes t-shirts, sweatshirts, pants, hats, and everyday staples for men and women, in a very wide range of unique custom-de
01 · Traffic
How much traffic Colorful Standard gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Colorful Standard drew an estimated 625K visits in September 2026, up 19% on the month before and up 45% over three months.
- Worldwide#20,803of 4.5M sites · Top 1%
- In United States#6,820of 1.2M sites · Top 1%
- Clothing, worldwide#1,689of 459,295 brands · Top 1%
- Clothing, United States#236of 97,158 brands · Top 1%
625K
estimated visits in September
1 mo ▲ +19.2%4 mo ▲ +44.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Colorful Standard.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Colorful Standard holds 4.0 out of 5 on Trustpilot over 755 reviews, 133 of them in the last twelve months: 60% of customers give five stars and 18% one star. That volume places Colorful Standard in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %. On Google, Colorful Standard scores 4.3 over 147 reviews.
Clothing Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Colorful Standard sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Colorful Standard sells on Shopify, 93% of its catalogue in stock. The best seller is Classic Organic Tee - Optical White, at DKK 250.00, followed by Classic Organic Tee - Deep Black and Classic Organic Tee - Faded Black.
#1Classic Organic Tee - Optical WhiteColorful StandardDKK 250.00In stock
#2Classic Organic Tee - Deep BlackColorful StandardDKK 250.00In stock
#3Classic Organic Tee - Faded BlackColorful StandardDKK 250.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Colorful Standard in its comparison group.
- Average rating
- 4.39 / 5
- Rated products
- 74% of the catalogue
- In stock
- 93%
- Upper price quartile
- US$90.80
- Currency
- DKK
04 · Ads
What Colorful Standard is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Colorful Standard runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since January 2022 (image, text, video).
A full-day favoriteColorful Standard8 Oct 2026video
Get yours hereColorful Standard8 Oct 2026video
5 for 5 with the crewnecksColorful Standard8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Rtg Sales Apsverified
Image ad21 Oct 2026Rtg Sales Apsverified
Text ad20 Oct 2026Rtg Sales Apsverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Colorful Standard.
The creators who tag @colorfulstandard on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @colorfulstandard on Instagram, led by Lia (10.2K followers, 2.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLia@ecofriend.lia · 🇩🇪 DE | Travel tourism exploration Creator | 10.2K | 2.2% | 5 | Tagged @colorfulstandard |
06 · Competitors according to Gravity
Who Colorful Standard competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Colorful Standard among Clothing brands in Denmark. The closest is Sown Again, then 7thEarthStudios, basiclook.com, Everlane, grundstoff.net, Organic Basics.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Sown Againsownagain.com | |||||||
| 7thEarthStudios7thearthstudios.com | |||||||
| basiclook.combasiclook.com | |||||||
| Everlaneeverlane.com | |||||||
| grundstoff.netgrundstoff.net | |||||||
| Organic Basicsus.organicbasics.com |
07 · Company
The company behind Colorful Standard.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Colorful Standard is a company based in Copenhagen, Denmark, founded in 2017 according to LinkedIn, on a domain registered in November 2016. It employs about 6,000 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇰 Denmark · Copenhagen
- Founded
- 2017, per LinkedIn
- Domain registered
- 11 Nov 2016
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 6,000 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- colorfulstandard.com · Shopify · EUR
- Catalogue
- 459 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Colorful Standard
What people ask Google about Colorful Standard.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Colorful Standard a legit company?
According to Gravity by Benchr, Colorful Standard is a brand based in Copenhagen, Denmark: its website has existed since November 2016, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 6,000 people on LinkedIn, it has 397,281 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Colorful Standard reviews: is it worth it?
Customers rate Colorful Standard 4.0 out of 5 on Trustpilot over 755 reviews, 133 of them in the last twelve months: 60% give five stars, 18% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. On Google, Colorful Standard scores 4.3 over 147 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Colorful Standard?
Colorful Standard is a B Corp certified apparel and accessory brand offering high quality organic cotton and recycled merino wool essentials, made in Portugal. The collection includes t-shirts, sweatshirts, pants, hats, and everyday staples for men and women, in a very wide range of unique custom-de Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 49% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Colorful Standard cost?
Colorful Standard's best seller, Classic Organic Tee - Optical White, sells DKK 250.00 on colorfulstandard.com. 93% of the catalogue is in stock. Gravity does not track prices daily: check colorfulstandard.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Colorful Standard promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Colorful Standard advertises on Facebook and Instagram and on Google, where its offers often run. Check colorfulstandard.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Colorful Standard?
Colorful Standard sells on its own website, colorfulstandard.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Colorful Standard?
Gravity by Benchr records a company based in Copenhagen, Denmark, founded in 2017 according to LinkedIn, on a domain registered in 2016, with 6,000 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Colorful Standard doing well?
Yes. Gravity by Benchr estimates about 625,300 visits to colorfulstandard.com in September 2026, up 19% in a month and up 45% over three months. Colorful Standard ranks #236 of 97,158 Clothing brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Colorful Standard use?
Gravity by Benchr identifies colorfulstandard.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Colorful Standard's ad budget?
Gravity by Benchr does not publish a spend figure for Colorful Standard on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Denmark?
Among Clothing brands in Denmark in the Gravity by Benchr index, Colorful Standard ranks #236 of 97,158 by estimated traffic. Its closest competitors on the same market are Sown Again, 7thEarthStudios, basiclook.com, Everlane, grundstoff.net. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Colorful Standard.