- Gravity
- Rankings
- Health & Beauty
- Personal Care
- Color Street
Brand page · Personal Care · United States
Color Street traffic, ads & competitors 326k visits a month, 93 active Meta ads, Gravity score 576.
Color Street — Color Street is a beauty brand that specializes in 100% real nail polish strips, offering salon-quality manicures with no dry time. The brand provides a wide range of designs and colors for easy, at-home nail applications. In September 2026 colorstreet.com drew an estimated 326k visits, down 4% on the month before. It ranks #237 of 33,626 Personal Care brands in the United States and holds a 2.0 Trustpilot rating over 25 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Color Street is a beauty brand that specializes in 100% real nail polish strips, offering salon-quality manicures with no dry time. The brand provides a wide range of designs and colors for easy, at-home nail applications.
01 · Traffic
Color Street website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Color Street drew an estimated 326k visits in September 2026, down 4% on the month before and down 21% over three months.
- Worldwide#35,059of 4.5m sites · Top 1%
- In United States#11,394of 1.2m sites · Top 1%
- Personal Care, worldwide#1,462of 215,119 brands · Top 1%
- Personal Care, United States#237of 33,626 brands · Top 1%
326k
estimated visits in September
1 mo ▼ −3.7%4 mo ▼ −21.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Color Street reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Color Street holds 2.0 out of 5 on Trustpilot over 25 reviews, 2 of them in the last twelve months: 60% of customers give five stars and 36% one star. That volume places Color Street in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Beauty Product Supplier Beauty Supply Store Beauty Products Vending Machine
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Color Street best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Color Street sells on Shopify, 86% of its catalogue in stock. The best seller is E-Suite Access Fee, at US$5.00, followed by Mystery Subscription Box and Tokyo Lights.
#1E-Suite Access FeeColor StreetUS$5.00In stock
#2Mystery Subscription BoxColor StreetUS$30.00In stock
#3Tokyo LightsColor StreetUS$14.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Color Street in its comparison group.
- Average rating
- 4.94 / 5
- Rated products
- 72% of the catalogue
- In stock
- 86%
- Upper price quartile
- US$16.00
- Currency
- USD
04 · Ads
Color Street ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Color Street runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since February 2025 (image, text, video).
Shop New Halloween Nail StripsColor Street6 Oct 2026image
Shop New Halloween Nail StripsColor Street6 Oct 2026video
Shop New Halloween Nail StripsColor Street6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Color Street LLCverified
Text ad20 Oct 2026Color Street LLCverified
Image ad20 Oct 2026Color Street LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Color Street influencers
The creators who tag @colorstreet on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @colorstreet on Instagram, led by 𝗦𝗛𝗔𝗡𝗡𝗢𝗡 | 𝗡𝗮𝗶𝗹𝗳𝗶𝗲 𝗦𝗼𝗰𝗶𝗮𝗹𝗶𝘁𝗲 (13.8k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝗦𝗛𝗔𝗡𝗡𝗢𝗡 | 𝗡𝗮𝗶𝗹𝗳𝗶𝗲 𝗦𝗼𝗰𝗶𝗮𝗹𝗶𝘁𝗲@lifesabeach_nails · 🇺🇸 US | Beauty cosmetics skincare Creator | 13.8k | 0.2% | 12 | Tagged @colorstreet |
06 · Competitors according to Gravity
Color Street competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Color Street among Personal Care brands in the United States. The closest is essie, then Maniko Italia, Polishey, ohora, Dashing Diva, Polish Pops.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| essieessie.com | |||||||
| Maniko Italiamaniko-nails.it | |||||||
| Polisheypolishey.com | |||||||
| ohoraohora.com | |||||||
| Dashing Divadashingdiva.com | |||||||
| Polish Popspolishpops.com |
07 · Company
Who is behind Color Street?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Color Street is a company based in Totowa, United States, founded in 2017 according to LinkedIn, on a domain registered in May 2001. It employs about 1,602 people.
- Entity country
- 🇺🇸 United States · Totowa
- Founded
- 2017, per LinkedIn
- Domain registered
- 8 May 2001
- Status
- Operating
- Employees
- 1,602 on LinkedIn
- Own store
- colorstreet.com · Shopify · USD
- Catalogue
- 102 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Color Street
What people ask Google about Color Street.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Color Street a legit company?
According to Gravity by Benchr, Color Street is a brand based in Totowa, United States: its website has existed since May 2001, it sells on a Shopify store, it employs 1,602 people on LinkedIn, it has 206,201 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Color Street reviews
Customers rate Color Street 2.0 out of 5 on Trustpilot over 25 reviews, 2 of them in the last twelve months: 60% give five stars, 36% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Color Street?
Color Street is a beauty brand that specializes in 100% real nail polish strips, offering salon-quality manicures with no dry time. The brand provides a wide range of designs and colors for easy, at-home nail applications. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Color Street prices: how much is it?
Color Street's best seller, E-Suite Access Fee, sells US$5.00 on colorstreet.com. 86% of the catalogue is in stock. Gravity does not track prices daily: check colorstreet.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Color Street promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Color Street advertises on Facebook and Instagram and on Google, where its offers often run. Check colorstreet.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Color Street?
Color Street sells on its own website, colorstreet.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Color Street?
Gravity by Benchr records a company based in Totowa, United States, founded in 2017 according to LinkedIn, on a domain registered in 2001, with 1,602 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Color Street growing?
Not at the moment. Gravity by Benchr estimates about 326,500 visits to colorstreet.com in September 2026, down 4% in a month and down 21% over three months. Color Street ranks #237 of 33,626 Personal Care brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Color Street use?
Gravity by Benchr identifies colorstreet.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since February 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Color Street spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Color Street on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in the United States?
Among Personal Care brands in the United States in the Gravity by Benchr index, Color Street ranks #237 of 33,626 by estimated traffic. Its closest competitors on the same market are essie, Maniko Italia, Polishey, ohora and Dashing Diva. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Color Street.