Brand page · Kitchen & Dining · Ukraine
Comfy traffic, ads & competitors 8.2m visits a month, 105 active Meta ads.
Comfy — COMFY is a Ukrainian retailer of home appliances and electronics operating an omnichannel business model with 115 stores as of August 1, 2026. The company is the #2 player in Ukrainian e-commerce and has been operating for over 10 years. In September 2026 comfy.ua drew an estimated 8.2m visits, down 15% on the month before. It ranks #1 of 183 Kitchen & Dining brands in Ukraine and holds a 2.3 Trustpilot rating over 19 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
COMFY is a Ukrainian retailer of home appliances and electronics operating an omnichannel business model with 115 stores as of August 1, 2026. The company is the #2 player in Ukrainian e-commerce and has been operating for over 10 years.
01 · Traffic
How much traffic Comfy gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Comfy drew an estimated 8.2m visits in September 2026, down 15% on the month before and down 1% over three months.
- Worldwide#2,548of 4.5m sites · Top 1%
- In Ukraine#18of 57.6k sites · Top 1%
- Kitchen & Dining, worldwide#31of 145,612 brands · Top 1%
- Kitchen & Dining, Ukraine#1of 183 brands · Top 1%
8.2m
estimated visits in September
1 mo ▼ −15.2%4 mo ▼ −0.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Comfy.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Comfy holds 2.3 out of 5 on Trustpilot over 19 reviews, 8 of them in the last twelve months: 11% of customers give five stars and 58% one star. That volume places Comfy in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Activewear Store Shoe Store Clothing Store Women's Clothing Store Lingerie Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Comfy sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Comfy's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Comfy in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Comfy is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Comfy runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2022 (image, text, video).
Навушники повнорозмірні бездротові Apple AirPods Max 2 Orange (MHWN4ZE/A) за ціною UAH29,599COMFY14 Oct 2026image
Передзамовлення Krups у COMFY! 💚COMFY13 Oct 2026image
COMFY адаптуємосьCOMFY13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026ТОВ «КОМФІ ТРЕЙД»verified
Text ad21 Oct 2026ТОВ «КОМФІ ТРЕЙД»verified
Text ad21 Oct 2026ТОВ «КОМФІ ТРЕЙД»verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Comfy.
The creators who tag @comfy_ua on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @comfy_ua on Instagram, led by banda agency (77.4k followers, 1.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| bbanda agency@banda.agency · 🇺🇦 UA | Marketing sales branding Creator | 77.4k | 1.3% | 3 | Tagged @comfy_ua |
06 · Competitors according to Gravity
Who Comfy competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Comfy among Kitchen & Dining brands in Ukraine. The closest is ITbox, then JustBuy, MTA, Інтернет-магазин електроніки iTMag в Одесі, Києві, Харкові, MOYO, androprice.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| ITboxitbox.ua | |||||||
| JustBuyjustbuy.com.ua | |||||||
| MTAmta.ua | |||||||
| Інтернет-магазин електроніки iTMag в Одесі, Києві, Харковіitmag.ua | |||||||
| MOYOmoyo.ua | |||||||
| andropriceandroprice.ua |
07 · Company
The company behind Comfy.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Comfy is a company based in Ukraine, on a domain registered in March 2010. It employs about 1,058 people.
- Entity country
- 🇺🇦 Ukraine
- Domain registered
- 20 Mar 2010
- Employees
- 1,058 on LinkedIn
- Own store
- comfy.ua
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Comfy
What people ask Google about Comfy.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Comfy a legit company?
According to Gravity by Benchr, Comfy is a brand based in Ukraine: its website has existed since March 2010, it employs 1,058 people on LinkedIn, it has 303,322 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Comfy?
Customers rate Comfy 2.3 out of 5 on Trustpilot over 19 reviews, 8 of them in the last twelve months: 11% give five stars, 58% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Comfy?
COMFY is a Ukrainian retailer of home appliances and electronics operating an omnichannel business model with 115 stores as of August 1, 2026. The company is the #2 player in Ukrainian e-commerce and has been operating for over 10 years. Gravity by Benchr classifies it under Kitchen & Dining. Source: Gravity by Benchr product classification.
Is there a Comfy discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Comfy advertises on Facebook and Instagram and on Google, where its offers often run. Check comfy.ua for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Comfy?
Gravity by Benchr records a company based in Ukraine, whose domain was registered in 2010, with 1,058 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Comfy doing well?
Not at the moment. Gravity by Benchr estimates about 8,210,600 visits to comfy.ua in September 2026, down 15% in a month and down 1% over three months. Comfy ranks #1 of 183 Kitchen & Dining brands in Ukraine in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Comfy's ad budget?
Gravity by Benchr does not publish a spend figure for Comfy on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in Ukraine?
Among Kitchen & Dining brands in Ukraine in the Gravity by Benchr index, Comfy ranks #1 of 183 by estimated traffic. Its closest competitors on the same market are ITbox, JustBuy, MTA, Інтернет-магазин електроніки iTMag в Одесі, Києві, Харкові and MOYO. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Comfy.