Brand page · Fitness & General Exercise Equipment · United States
Concept2: 583K visits a month, 12 active Meta ads, Gravity score 637.
Concept2 — Concept2 is an American manufacturer of rowing equipment that produces sport-based ergometers including the RowErg, SkiErg, BikeErg and StrengthErg. In September 2026 concept2.com drew an estimated 583K visits, down 11% on the month before. It ranks #9 of 1,967 Fitness & General Exercise Equipment brands in United States.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 65 peers: Fitness & General Exercise Equipment brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Concept2 is an American manufacturer of rowing equipment that produces sport-based ergometers including the RowErg, SkiErg, BikeErg and StrengthErg.
01 · Traffic
How much traffic Concept2 gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Concept2 drew an estimated 583K visits in September 2026, down 11% on the month before and down 9% over three months.
- Worldwide#21,964of 4.5M sites · Top 1%
- In United States#7,214of 1.2M sites · Top 1%
- Fitness & General Exercise Equipment, worldwide#23of 11,219 brands · Top 1%
- Fitness & General Exercise Equipment, United States#9of 1,967 brands · Top 1%
583K
estimated visits in September
1 mo ▼ −10.8%4 mo ▼ −8.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Concept2.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Concept2 holds 3.7 out of 5 on Trustpilot over 9 reviews, 1 of them in the last twelve months: 56% of customers give five stars and 33% one star.
Fitness Equipment Store Fitness Equipment Wholesaler
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Concept2 sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Concept2's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Concept2 in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Concept2 is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Concept2 runs Meta ads on Facebook, Instagram, Messenger, Audience Network, and has advertised on Google since October 2021 (image, text, video).
Concept2 SkiErg Cross-Country Ski TrainerConcept2, Inc.9 Aug 2026image
The Concept2 BikeErg is the latest addition to our family of sport-based ergometers.Concept2, Inc.22 Jul 2026image
Concept2 SkiErgConcept2, Inc.24 May 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Concept2 Beneluxverified
Text ad20 Oct 2026Concept2, Inc.verified
Text ad20 Oct 2026Concept2, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Concept2.
The creators who tag @concept2inc on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @concept2inc on Instagram, led by Jacob Heppner (253K followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJacob Heppner@jheppner66 · 🇺🇸 US | Fitness sport bodybuilding Creator | 253K | 0.2% | 17 | Tagged @concept2inc |
06 · Competitors according to Gravity
Who Concept2 competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Concept2 among Fitness & General Exercise Equipment brands in United States. The closest is Ergatta, then hydrow.com, Aviron, NordicTrack, onepeloton.com, lifefitness.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Ergattaergatta.com | |||||||
| hydrow.comhydrow.com | |||||||
| Avironavironactive.com | |||||||
| NordicTracknordictrack.com | |||||||
| onepeloton.comonepeloton.com | |||||||
| lifefitness.comlifefitness.com |
07 · Company
The company behind Concept2.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Concept2 is a company based in United States, founded in 1976 according to LinkedIn, on a domain registered in October 1995. It employs about 104 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 1976, per LinkedIn
- Domain registered
- 11 Oct 1995
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 104 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- concept2.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Concept2
What people ask Google about Concept2.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Concept2 legit?
According to Gravity by Benchr, Concept2 is a brand based in United States: its website has existed since October 1995, it employs 104 people on LinkedIn, it has 225,026 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Concept2 known for?
Concept2 is an American manufacturer of rowing equipment that produces sport-based ergometers including the RowErg, SkiErg, BikeErg and StrengthErg. Gravity by Benchr classifies it under Fitness & General Exercise Equipment. Source: Gravity by Benchr product classification.
Concept2 promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Concept2 advertises on Facebook and Instagram and on Google, where its offers often run. Check concept2.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Concept2?
Gravity by Benchr records a company based in United States, founded in 1976 according to LinkedIn, on a domain registered in 1995, with 104 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Concept2 doing well?
Not at the moment. Gravity by Benchr estimates about 583,300 visits to concept2.com in September 2026, down 11% in a month and down 9% over three months. Concept2 ranks #9 of 1,967 Fitness & General Exercise Equipment brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Concept2 spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Concept2 on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Fitness & General Exercise Equipment brands in United States?
Among Fitness & General Exercise Equipment brands in United States in the Gravity by Benchr index, Concept2 ranks #9 of 1,967 by estimated traffic. Its closest competitors on the same market are Ergatta, hydrow.com, Aviron, NordicTrack, onepeloton.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Concept2.