Brand page · Fitness & General Exercise Equipment
NordicTrack: 895K visits a month, 1,204 active Meta ads.
NordicTrack — NordicTrack is a brand that manufactures and sells home exercise equipment including treadmills, exercise bikes, ellipticals, rowers, and Pilates machines, combined with the iFIT platform for personalized fitness experiences. In September 2026 nordictrack.com drew an estimated 895K visits, up 3% on the month before. It ranks #5 of 1,967 Fitness & General Exercise Equipment brands and holds a 2.6 Trustpilot rating over 2,120 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
NordicTrack is a brand that manufactures and sells home exercise equipment including treadmills, exercise bikes, ellipticals, rowers, and Pilates machines, combined with the iFIT platform for personalized fitness experiences.
01 · Traffic
How much traffic NordicTrack gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
NordicTrack drew an estimated 895K visits in September 2026, up 3% on the month before and up 49% over three months.
- Worldwide#15,792of 4.5M sites · Top 1%
- In United States#5,213of 1.2M sites · Top 1%
- Fitness & General Exercise Equipment, worldwide#11of 11,219 brands · Top 1%
- Fitness & General Exercise Equipment, United States#5of 1,967 brands · Top 1%
895K
estimated visits in September
1 mo ▲ +3.1%4 mo ▲ +49.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about NordicTrack.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
NordicTrack holds 2.6 out of 5 on Trustpilot over 2,120 reviews, 265 of them in the last twelve months: 37% of customers give five stars and 50% one star. That volume places NordicTrack in the top 5 % of the 270,321 Trustpilot pages in the Gravity index.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What NordicTrack sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read NordicTrack's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places NordicTrack in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What NordicTrack is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
NordicTrack runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since April 2022 (image, text, video).
Build Fitness Habits from HomeNordicTrack8 Oct 2026image
Yes, you can do reformer Pilates at home!! @NordicTrack @Ifit @NordicTrackPilates @nordictrackanz ✨✨ Ifit membership sold separately. ADNordicTrack8 Oct 2026video
NordicTrack Ultra 1 ReformerNordicTrack8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026IFIT HEALTH ET FITNESS FRANCE SASverified
Text ad21 Oct 2026iFIT Inc.verified
Text ad21 Oct 2026IFIT HEALTH ET FITNESS FRANCE SASverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about NordicTrack.
The creators who tag @nordictrack on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @nordictrack on Instagram, led by KIM | Running Coach • Tips • Training Plans (362K followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKIM | Running Coach • Tips • Training Plans@trackclubbabe · 🇺🇸 US | Fitness sport bodybuilding Creator | 362K | 0.6% | 9 | Tagged @nordictrack |
06 · Competitors according to Gravity
Who NordicTrack competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for NordicTrack among Fitness & General Exercise Equipment brands. The closest is onepeloton.com, then proformfitness.ca, Horizon Fitness, Aviron, hydrow.com, Ergatta.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| onepeloton.comonepeloton.com | |||||||
| proformfitness.caproformfitness.ca | |||||||
| Horizon Fitnesshorizonfitness.com | |||||||
| Avironavironactive.com | |||||||
| hydrow.comhydrow.com | |||||||
| Ergattaergatta.com |
07 · Company
The company behind NordicTrack.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
NordicTrack is an e-commerce brand, on a domain registered in January 1999. It employs about 5,000 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- 14 Jan 1999
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 5,000 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- nordictrack.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about NordicTrack
What people ask Google about NordicTrack.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is NordicTrack legit or a scam?
According to Gravity by Benchr, NordicTrack is a brand: its website has existed since January 1999, its Trustpilot profile is claimed by the brand, it employs 5,000 people on LinkedIn, it has 344,175 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
NordicTrack reviews
Customers rate NordicTrack 2.6 out of 5 on Trustpilot over 2,120 reviews, 265 of them in the last twelve months: 37% give five stars, 50% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is NordicTrack known for?
NordicTrack is a brand that manufactures and sells home exercise equipment including treadmills, exercise bikes, ellipticals, rowers, and Pilates machines, combined with the iFIT platform for personalized fitness experiences. Gravity by Benchr classifies it under Fitness & General Exercise Equipment. Source: Gravity by Benchr product classification.
Is there a NordicTrack discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: NordicTrack advertises on Facebook and Instagram and on Google, where its offers often run. Check nordictrack.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns NordicTrack?
Gravity by Benchr records a company, whose domain was registered in 1999, with 5,000 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is NordicTrack growing?
Yes. Gravity by Benchr estimates about 895,100 visits to nordictrack.com in September 2026, up 3% in a month and up 49% over three months. NordicTrack ranks #5 of 1,967 Fitness & General Exercise Equipment brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is NordicTrack's ad budget?
Gravity by Benchr does not publish a spend figure for NordicTrack on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Fitness & General Exercise Equipment brands?
Among Fitness & General Exercise Equipment brands in the Gravity by Benchr index, NordicTrack ranks #5 of 1,967 by estimated traffic. Its closest competitors on the same market are onepeloton.com, proformfitness.ca, Horizon Fitness, Aviron, hydrow.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with NordicTrack.