Brand page · Clothing · Italy
Cool Type traffic, ads & competitors 60.5k visits a month, 160 active Meta ads, Gravity score 583.
Cool Type — Cool Type is an Italian men's clothing brand that sells various apparel items including outerwear, knitwear, shirts, pants, and accessories. In September 2026 cooltypeitalia.com drew an estimated 60.5k visits, up 3% on the month before. It ranks #171 of 5,997 Clothing brands in Italy and holds a 4.7 Trustpilot rating over 1,526 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 199 peers: Clothing brands in Italy with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Cool Type is an Italian men's clothing brand that sells various apparel items including outerwear, knitwear, shirts, pants, and accessories.
01 · Traffic
Cool Type website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Cool Type drew an estimated 60.5k visits in September 2026, up 3% on the month before and down 31% over three months.
- Worldwide#144,402of 4.5m sites · Top 5%
- In Italy#3,410of 138k sites · Top 5%
- Clothing, worldwide#13,956of 459,295 brands · Top 5%
- Clothing, Italy#171of 5,997 brands · Top 5%
60.5k
estimated visits in September
1 mo ▲ +3.5%4 mo ▼ −31.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Cool Type reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Cool Type holds 4.7 out of 5 on Trustpilot over 1,526 reviews, 466 of them in the last twelve months: 87% of customers give five stars and 2% one star. That volume places Cool Type in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.
Clothing Store Clothing Wholesale Market Place
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Cool Type best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Cool Type sells on Shopify, 100% of its catalogue in stock. The best seller is T-SHIRT BASIC 100% COTONE PREMIUM- 11361, at €12.00, followed by T-SHIRT MISTO SETA - 11353 and CAMICIA TECNICA NO STIRO - 11318.
#1T-SHIRT BASIC 100% COTONE PREMIUM- 11361Cool Type€12.00In stock
#2T-SHIRT MISTO SETA - 11353Cool Type€15.00In stock
#3CAMICIA TECNICA NO STIRO - 11318Cool Type€29.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Cool Type in its comparison group.
- Average rating
- 4.82 / 5
- Rated products
- 59% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$43.68
- Currency
- EUR
04 · Ads
Cool Type ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Cool Type runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
💸 PAGA ALLA CONSEGNACool Type7 Oct 2026video
💸 PAGA ALLA CONSEGNACool Type7 Oct 2026video
💸 PAGA ALLA CONSEGNACool Type7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026STYLCOM SRLSverified
Text ad19 Oct 2026STYLCOM SRLSverified
Image ad12 Aug 2026STYLCOM SRLSverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Cool Type influencers
The creators who tag @cooltypeitalia on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Cool Type competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Cool Type among Clothing brands in Italy. The closest is DRESSERD, then MSM STUDIO, HK Fashion Industry, Zu Elements, GAS Jeans, BLUE SAND.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| DRESSERDdresserd.com | |||||||
| MSM STUDIOmsmstudio.it | |||||||
| HK Fashion Industryhkforwardeveryone.it | |||||||
| Zu Elementszuelements.it | |||||||
| GAS Jeansgasjeans.com | |||||||
| BLUE SANDbluesand.it |
07 · Company
Who is behind Cool Type?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Cool Type is a company based in Napoli, Italy, on a domain registered in September 2020.
- Entity country
- 🇮🇹 Italy · Napoli
- Domain registered
- 9 Sept 2020
- Own store
- cooltypeitalia.com · Shopify · EUR
- Catalogue
- 36 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Cool Type
What people ask Google about Cool Type.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Cool Type legit or a scam?
According to Gravity by Benchr, Cool Type is a brand based in Napoli, Italy: its website has existed since September 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 93,247 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Cool Type reviews
Customers rate Cool Type 4.7 out of 5 on Trustpilot over 1,526 reviews, 466 of them in the last twelve months: 87% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Cool Type known for?
Cool Type is an Italian men's clothing brand that sells various apparel items including outerwear, knitwear, shirts, pants, and accessories. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 6% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Cool Type expensive?
Cool Type's best seller, T-SHIRT BASIC 100% COTONE PREMIUM- 11361, sells €12.00 on cooltypeitalia.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check cooltypeitalia.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Cool Type discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Cool Type advertises on Facebook and Instagram and on Google, where its offers often run. Check cooltypeitalia.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Cool Type?
Cool Type sells on its own website, cooltypeitalia.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Cool Type?
Gravity by Benchr records a company based in Napoli, Italy, whose domain was registered in 2020. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Cool Type growing?
Not at the moment. Gravity by Benchr estimates about 60,500 visits to cooltypeitalia.com in September 2026, up 3% in a month and down 31% over three months. Cool Type ranks #171 of 5,997 Clothing brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Cool Type use?
Gravity by Benchr identifies cooltypeitalia.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Cool Type spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Cool Type on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Italy?
Among Clothing brands in Italy in the Gravity by Benchr index, Cool Type ranks #171 of 5,997 by estimated traffic. Its closest competitors on the same market are DRESSERD, MSM STUDIO, HK Fashion Industry, Zu Elements and GAS Jeans. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Cool Type.