Brand page · Diapering
Coterie: 381K visits a month, 228 active Meta ads.
Coterie — Coterie is a baby care brand that sells clean, high-performing diapers and baby wipes, along with skincare products for babies and toddlers. In September 2026 coterie.com drew an estimated 381K visits, down 6% on the month before. It ranks #1 of 223 Diapering brands.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Sept 2026
About the store
Coterie is a baby care brand that sells clean, high-performing diapers and baby wipes, along with skincare products for babies and toddlers.
01 · Traffic
How much traffic Coterie gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Coterie drew an estimated 381K visits in September 2026, down 6% on the month before and up 1% over three months.
- Worldwide#30,915of 4.5M sites · Top 1%
- In United States#10,025of 1.2M sites · Top 1%
- Diapering, worldwide#7of 1,546 brands · Top 1%
- Diapering, United States#1of 223 brands · Top 1%
381K
estimated visits in September
1 mo ▼ −6.1%4 mo ▲ +1.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Coterie.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Coterie holds 3.1 out of 5 on Trustpilot over 5 reviews, 1 of them in the last twelve months: 20% of customers give five stars and 60% one star.
Children's Clothing Store Baby Store Baby Clothing Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Coterie sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Coterie's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Coterie in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Coterie is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Coterie runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Get The Award-Winning DiaperCoterie Baby7 Oct 2026video
Get The Award-Winning DiaperCoterie Baby7 Oct 2026video
Get The Award-Winning DiaperCoterie Baby7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Coterie Baby, LLCverified
Text ad20 Oct 2026Coterie Baby, LLCverified
Text ad20 Oct 2026Coterie Baby, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Coterie.
The creators who tag @coterie on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @coterie on Instagram, led by Juanita Louis (25.3K followers, 2.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJuanita Louis@_juanitalouis · 🇺🇸 US | Fashion style luxury Creator | 25.3K | 2.7% | 6 | Tagged @coterie |
06 · Competitors according to Gravity
Who Coterie competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Coterie among Diapering brands. The closest is Pampers, then honest.com, joone.fr, 맘큐(momQ), huggies.com.br, huggies.com.vn.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Pamperspampers.com | |||||||
| honest.comhonest.com | |||||||
| joone.frjoone.fr | |||||||
| 맘큐(momQ)momq.co.kr | |||||||
| huggies.com.brhuggies.com.br | |||||||
| huggies.com.vnhuggies.com.vn |
07 · Company
The company behind Coterie.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Coterie is an e-commerce brand, founded in 2018 according to LinkedIn, on a domain registered in August 1997. It employs about 125 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 2018, per LinkedIn
- Domain registered
- 20 Aug 1997
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 125 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- coterie.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Coterie
What people ask Google about Coterie.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Coterie legit?
According to Gravity by Benchr, Coterie is a brand: its website has existed since August 1997, it employs 125 people on LinkedIn, it has 194,367 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What does Coterie sell?
Coterie is a baby care brand that sells clean, high-performing diapers and baby wipes, along with skincare products for babies and toddlers. Gravity by Benchr classifies it under Diapering. Source: Gravity by Benchr product classification.
Is there a Coterie discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Coterie advertises on Facebook and Instagram and on Google, where its offers often run. Check coterie.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Coterie?
Gravity by Benchr records a company, founded in 2018 according to LinkedIn, on a domain registered in 1997, with 125 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Coterie doing well?
Yes. Gravity by Benchr estimates about 381,400 visits to coterie.com in September 2026, down 6% in a month and up 1% over three months. Coterie ranks #1 of 223 Diapering brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Coterie spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Coterie on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Diapering brands?
Among Diapering brands in the Gravity by Benchr index, Coterie ranks #1 of 223 by estimated traffic. Its closest competitors on the same market are Pampers, honest.com, joone.fr, 맘큐(momQ), huggies.com.br. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Coterie.