Brand page · Diapering · United States
The Honest Company: 281K visits a month, 76 active Meta ads.
The Honest Company — The Honest Company is a personal care company that creates cleanly-formulated and sustainably-designed products across categories including diapers, wipes, baby personal care, beauty, apparel, household care and wellness. In September 2026 honest.com drew an estimated 281K visits, down 16% on the month before. It ranks #1 of 223 Diapering brands in United States and holds a 1.7 Trustpilot rating over 27 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
The Honest Company is a personal care company that creates cleanly-formulated and sustainably-designed products across categories including diapers, wipes, baby personal care, beauty, apparel, household care and wellness.
01 · Traffic
How much traffic The Honest Company gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Honest Company drew an estimated 281K visits in September 2026, down 16% on the month before and down 13% over three months.
- Worldwide#39,520of 4.5M sites · Top 1%
- In United States#12,856of 1.2M sites · Top 5%
- Diapering, worldwide#8of 1,546 brands · Top 1%
- Diapering, United States#1of 223 brands · Top 1%
281K
estimated visits in September
1 mo ▼ −15.9%4 mo ▼ −13.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Honest Company.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Honest Company holds 1.7 out of 5 on Trustpilot over 27 reviews, 4 of them in the last twelve months: 15% of customers give five stars and 74% one star. That volume places The Honest Company in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Health and Beauty Shop Beauty Product Supplier Cosmetics Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Honest Company sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Honest Company sells on Shopify, 100% of its catalogue in stock. The best seller is Face + Body Lotion, Travel Size, Calm, at US$1.00, followed by Shampoo + Body Wash, Travel Size, Calm and Sanitizing Alcohol Wipes, Grapefruit Grove, 15 Count.
#1Face + Body Lotion, Travel Size, CalmThe Honest CompanyUS$1.00In stock
#2Shampoo + Body Wash, Travel Size, CalmThe Honest CompanyUS$1.00In stock
#3Sanitizing Alcohol Wipes, Grapefruit Grove, 15 CountThe Honest CompanyUS$5.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Honest Company in its comparison group.
- Average rating
- Data not available
- Rated products
- 0% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$17.99
- Currency
- USD
04 · Ads
What The Honest Company is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Honest Company runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since January 2026 (video).
Clean Conscious™ WipesThe Honest Company2 Oct 2026video
Clean Conscious™ WipesThe Honest Company22 Sept 2026video
Clean Conscious™ WipesThe Honest Company19 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about The Honest Company.
The creators who tag @honest on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @honest on Instagram, led by Liz Jones (10.8K followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLiz Jones@withlovelizjones · 🇺🇸 US | Parenting family Creator | 10.8K | 0.7% | 8 | Tagged @honest |
06 · Competitors according to Gravity
Who The Honest Company competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Honest Company among Diapering brands in United States. The closest is poupina.fr, then bébé hibou, Coterie, Pampers, Mustela USA, Mother Sparsh.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| poupina.frpoupina.fr | |||||||
| bébé hiboubebehibou.ca | |||||||
| Coteriecoterie.com | |||||||
| Pamperspampers.com | |||||||
| Mustela USAmustelausa.com | |||||||
| Mother Sparshmothersparsh.com |
07 · Company
The company behind The Honest Company.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Honest Company is a company based in United States, founded in 2012 according to LinkedIn, on a domain registered in March 1999. It employs about 462 people, is listed at ipo stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 2012, per LinkedIn
- Domain registered
- 17 Mar 1999
- Share capital
- Data not available
- Status
- ipo
- President
- Data not available
- Activity code
- Data not available
- Employees
- 462 on LinkedIn
- Funding stage
- Ipo · last deal: private equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- honest.com · Shopify · USD
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Honest Company
What people ask Google about The Honest Company.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Honest Company legit?
According to Gravity by Benchr, The Honest Company is a brand based in United States: its website has existed since March 1999, it sells on a Shopify store, it employs 462 people on LinkedIn, it has 1,033,855 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about The Honest Company?
Customers rate The Honest Company 1.7 out of 5 on Trustpilot over 27 reviews, 4 of them in the last twelve months: 15% give five stars, 74% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is The Honest Company known for?
The Honest Company is a personal care company that creates cleanly-formulated and sustainably-designed products across categories including diapers, wipes, baby personal care, beauty, apparel, household care and wellness. Gravity by Benchr classifies it under Diapering, with Diapers making up 28% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does The Honest Company cost?
The Honest Company's best seller, Face + Body Lotion, Travel Size, Calm, sells US$1.00 on honest.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check honest.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does The Honest Company have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: The Honest Company advertises on Facebook and Instagram and on Google, where its offers often run. Check honest.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy The Honest Company?
The Honest Company sells on its own website, honest.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind The Honest Company?
Gravity by Benchr records a company based in United States, founded in 2012 according to LinkedIn, on a domain registered in 1999, with 462 employees on LinkedIn, listed at ipo stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is The Honest Company doing well?
Not at the moment. Gravity by Benchr estimates about 281,300 visits to honest.com in September 2026, down 16% in a month and down 13% over three months. The Honest Company ranks #1 of 223 Diapering brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Honest Company use?
Gravity by Benchr identifies honest.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since January 2026. Source: Gravity by Benchr platform and advertising records.
What is The Honest Company's ad budget?
Gravity by Benchr does not publish a spend figure for The Honest Company on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Diapering brands in United States?
Among Diapering brands in United States in the Gravity by Benchr index, The Honest Company ranks #1 of 223 by estimated traffic. Its closest competitors on the same market are poupina.fr, bébé hibou, Coterie, Pampers, Mustela USA. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Honest Company.