Brand page · Tools · United States
Covert Instruments traffic, ads & competitors 238k visits a month, 22 active Meta ads, Gravity score 585.
Covert Instruments — Covert Instruments is a company that specializes in selling premium lock picking tools and covert entry gear for locksmiths, hobbyists, and security professionals. In September 2026 covertinstruments.com drew an estimated 238k visits, down 19% on the month before. It ranks #29 of 3,410 Tools brands in the United States and holds a 3.1 Trustpilot rating over 18 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 75 peers: Tools brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Covert Instruments is a company that specializes in selling premium lock picking tools and covert entry gear for locksmiths, hobbyists, and security professionals.
01 · Traffic
Covert Instruments website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Covert Instruments drew an estimated 238k visits in September 2026, down 19% on the month before and down 22% over three months.
- Worldwide#45,351of 4.5m sites · Top 5%
- In United States#14,800of 1.2m sites · Top 5%
- Tools, worldwide#210of 49,532 brands · Top 1%
- Tools, United States#29of 3,410 brands · Top 1%
238k
estimated visits in September
1 mo ▼ −18.7%4 mo ▼ −22.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Covert Instruments reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Covert Instruments holds 3.1 out of 5 on Trustpilot over 18 reviews, 8 of them in the last twelve months: 50% of customers give five stars and 33% one star. That volume places Covert Instruments in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Covert Instruments best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Covert Instruments sells on Shopify, 53% of its catalogue in stock. The best seller is Genesis™ Lock Pick Set, at US$25.00, followed by FNG and Covert Companion™.
#1Genesis™ Lock Pick SetCovert InstrumentsUS$25.00In stock
#2FNGCovert InstrumentsUS$12.00In stock
#3Covert Companion™Covert InstrumentsUS$90.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Covert Instruments in its comparison group.
- Average rating
- 4.90 / 5
- Rated products
- 46% of the catalogue
- In stock
- 53%
- Upper price quartile
- US$150.00
- Currency
- USD
04 · Ads
Covert Instruments ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Covert Instruments runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads.
EDC Essential - Covert Companion ProCovert Instruments24 Sept 2026video
Learn Lockpicking BundleCovert Instruments3 Jul 2026image
Covert InstrumentsCovert Instruments28 May 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Covert Instruments influencers
The creators who tag @covertinstruments on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @covertinstruments on Instagram, led by @s.e.n.t.i.r.e (129k followers, 1.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ss.e.n.t.i.r.e@s.e.n.t.i.r.e · 🇨🇦 CA | Tech gadgets innovation Creator | 129k | 1.5% | 3 | Tagged @covertinstruments |
06 · Competitors according to Gravity
Covert Instruments competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Covert Instruments among Tools brands in the United States. The closest is Lockpicks.com, then Locksmith Keyless, UHS Hardware, Key Innovations, lsc.com.au, Copiax.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Lockpicks.comlockpicks.com | |||||||
| Locksmith Keylesslocksmithkeyless.com | |||||||
| UHS Hardwareuhs-hardware.com | |||||||
| Key Innovationskeyinnovations.com | |||||||
| lsc.com.aulsc.com.au | |||||||
| Copiaxcopiax.se |
07 · Company
Who is behind Covert Instruments?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Covert Instruments is a company based in Fredericksburg, United States, founded in 2020 according to LinkedIn, on a domain registered in March 2018. It employs about 3 people.
- Entity country
- 🇺🇸 United States · Fredericksburg
- Founded
- 2020, per LinkedIn
- Domain registered
- 7 Mar 2018
- Status
- Operating
- Employees
- 3 on LinkedIn
- Own store
- covertinstruments.com · Shopify · USD
- Catalogue
- 54 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Covert Instruments
What people ask Google about Covert Instruments.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Covert Instruments legit or a scam?
According to Gravity by Benchr, Covert Instruments is a brand based in Fredericksburg, United States: its website has existed since March 2018, it sells on a Shopify store, it employs 3 people on LinkedIn, it has 197,049 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Covert Instruments reviews
Customers rate Covert Instruments 3.1 out of 5 on Trustpilot over 18 reviews, 8 of them in the last twelve months: 50% give five stars, 33% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Covert Instruments known for?
Covert Instruments is a company that specializes in selling premium lock picking tools and covert entry gear for locksmiths, hobbyists, and security professionals. Gravity by Benchr classifies it under Tools, with Tools making up 65% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Covert Instruments cost?
Covert Instruments' best seller, Genesis™ Lock Pick Set, sells US$25.00 on covertinstruments.com. 53% of the catalogue is in stock. Gravity does not track prices daily: check covertinstruments.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Covert Instruments have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Covert Instruments advertises on Facebook and Instagram, where its offers often run. Check covertinstruments.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Covert Instruments?
Covert Instruments sells on its own website, covertinstruments.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Covert Instruments?
Gravity by Benchr records a company based in Fredericksburg, United States, founded in 2020 according to LinkedIn, on a domain registered in 2018, with 3 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Covert Instruments doing well?
Not at the moment. Gravity by Benchr estimates about 238,100 visits to covertinstruments.com in September 2026, down 19% in a month and down 22% over three months. Covert Instruments ranks #29 of 3,410 Tools brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Covert Instruments use?
Gravity by Benchr identifies covertinstruments.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Covert Instruments' ad budget?
Gravity by Benchr does not publish a spend figure for Covert Instruments on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Tools brands in the United States?
Among Tools brands in the United States in the Gravity by Benchr index, Covert Instruments ranks #29 of 3,410 by estimated traffic. Its closest competitors on the same market are Lockpicks.com, Locksmith Keyless, UHS Hardware, Key Innovations and lsc.com.au. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Covert Instruments.