Brand page · Personal Care · Pakistan
Cozmetica traffic, ads & competitors 209k visits a month, 4 active Meta ads, Gravity score 519.
Cozmetica — Cozmetica is a Pakistani beauty marketplace that sells original makeup, skincare, hair care and personal care products from international and local brands. In September 2026 cozmetica.pk drew an estimated 209k visits, down 7% on the month before. It ranks #17 of 1,125 Personal Care brands in Pakistan.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 59 peers: Personal Care brands in Pakistan with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Cozmetica is a Pakistani beauty marketplace that sells original makeup, skincare, hair care and personal care products from international and local brands.
01 · Traffic
Cozmetica website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Cozmetica drew an estimated 209k visits in September 2026, down 7% on the month before.
- Worldwide#50,632of 4.5m sites · Top 5%
- In Pakistan#247of 20.3k sites · Top 5%
- Personal Care, worldwide#2,300of 215,119 brands · Top 5%
- Personal Care, Pakistan#17of 1,125 brands · Top 5%
209k
estimated visits in September
1 mo ▼ −7.2%4 mo ▲ +0.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Cozmetica reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Cozmetica holds 3.2 out of 5 on Trustpilot over 1 review: 0% of customers give five stars and 100% one star.
Beauty Supply Store Cosmetics Industry Beauty Product Supplier Cosmetics and Perfumes Supplier Cosmetics Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Cozmetica best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Cozmetica sells on Shopify, 42% of its catalogue in stock. The best seller is Maybelline Fit Me Matte & Poreless Liquid Foundation | Extra Coverage, at PKR 2,624, followed by The Ordinary Niacinamide 10% + Zinc 1% Serum 30ml and Maybelline New York Fit Me Matte & Poreless Foundation - 18ml.
#1Maybelline Fit Me Matte & Poreless Liquid Foundation | Extra CoverageCozmeticaPKR 2,624In stock
#2The Ordinary Niacinamide 10% + Zinc 1% Serum 30mlCozmeticaPKR 3,299In stock
#3Maybelline New York Fit Me Matte & Poreless Foundation - 18mlCozmeticaPKR 1,499In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Cozmetica in its comparison group.
- Average rating
- Data not available
- Rated products
- 0% of the catalogue
- In stock
- 42%
- Upper price quartile
- US$13.19
- Currency
- PKR
04 · Ads
Cozmetica ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Cozmetica runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since June 2024 (image, text, video).
Maybelline New York Fit Me Matte & Poreless Foundation - 18mlCozmetica12 Oct 2026image
Maybelline New York Superstay Ink Crayon LipstickCozmetica11 Oct 2026image
Rimmel Lasting Finish 25 Hour Foundation - Sand 30mlCozmetica11 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad25 May 2026CozCom Pvt Ltdverified
Image ad15 May 2026CozCom Pvt Ltdverified
Text ad2 May 2026CozCom Pvt Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Cozmetica influencers
The creators who tag @cozmeticapk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @cozmeticapk on Instagram, led by Garnier Pakistan (118k followers, 5.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| GGarnier Pakistan@garnierpakistan · 🇵🇰 PK | Beauty cosmetics skincare Creator | 118k | 5.4% | 2 | Tagged @cozmeticapk |
06 · Competitors according to Gravity
Cozmetica competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Cozmetica among Personal Care brands in Pakistan. The closest is MAKEUP, then Beauty Girl, L'Oréal Group, sephora.es, DBS Beauty Store, beautywelt.de.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| MAKEUPmakeup.ro | |||||||
| Beauty Girlbeautygirl.pk | |||||||
| L'Oréal Grouplorealparis.co.in | |||||||
| sephora.essephora.es | |||||||
| DBS Beauty Storedbs.cl | |||||||
| beautywelt.debeautywelt.de |
07 · Company
Who is behind Cozmetica?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Cozmetica is a company based in Lahore, Pakistan, founded in 2018 according to LinkedIn. It employs about 23 people.
- Entity country
- 🇵🇰 Pakistan · Lahore
- Founded
- 2018, per LinkedIn
- Status
- Operating
- Employees
- 23 on LinkedIn · 11-50
- Own store
- cozmetica.pk · Shopify · PKR
- Catalogue
- 558 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Cozmetica
What people ask Google about Cozmetica.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Cozmetica legit?
According to Gravity by Benchr, Cozmetica is a brand based in Lahore, Pakistan: it sells on a Shopify store, it employs 23 people on LinkedIn, it has 164,618 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Cozmetica sell?
Cozmetica is a Pakistani beauty marketplace that sells original makeup, skincare, hair care and personal care products from international and local brands. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 57% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Cozmetica cost?
Cozmetica's best seller, Maybelline Fit Me Matte & Poreless Liquid Foundation | Extra Coverage, sells PKR 2,624 on cozmetica.pk. 42% of the catalogue is in stock. Gravity does not track prices daily: check cozmetica.pk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Cozmetica promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Cozmetica advertises on Facebook and Instagram and on Google, where its offers often run. Check cozmetica.pk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Cozmetica?
Cozmetica sells on its own website, cozmetica.pk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Cozmetica?
Gravity by Benchr records a company based in Lahore, Pakistan, founded in 2018 according to LinkedIn, with 23 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Cozmetica growing?
Yes. Gravity by Benchr estimates about 208,600 visits to cozmetica.pk in September 2026, down 7% in a month and up 0% over three months. Cozmetica ranks #17 of 1,125 Personal Care brands in Pakistan in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Cozmetica use?
Gravity by Benchr identifies cozmetica.pk as a Shopify store (standard plan, not Shopify Plus), selling in PKR. It advertises through Meta and on Google since June 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Cozmetica spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Cozmetica on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Pakistan?
Among Personal Care brands in Pakistan in the Gravity by Benchr index, Cozmetica ranks #17 of 1,125 by estimated traffic. Its closest competitors on the same market are MAKEUP, Beauty Girl, L'Oréal Group, sephora.es and DBS Beauty Store. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Cozmetica.