Brand page · Outdoor Recreation · United States
Crankbrothers: 139K visits a month, 9 active Meta ads, Gravity score 520.
Crankbrothers — Crankbrothers is a manufacturer of bicycle parts and accessories, specializing in mountain bike components including pedals, shoes, wheels, dropper posts, and tools. In September 2026 crankbrothers.com drew an estimated 139K visits, down 11% on the month before. It ranks #215 of 14,873 Outdoor Recreation brands in United States.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 316 peers: Outdoor Recreation brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Crankbrothers is a manufacturer of bicycle parts and accessories, specializing in mountain bike components including pedals, shoes, wheels, dropper posts, and tools.
01 · Traffic
How much traffic Crankbrothers gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Crankbrothers drew an estimated 139K visits in September 2026, down 11% on the month before and down 17% over three months.
- Worldwide#71,139of 4.5M sites · Top 5%
- In United States#23,446of 1.2M sites · Top 5%
- Outdoor Recreation, worldwide#1,123of 101,136 brands · Top 5%
- Outdoor Recreation, United States#215of 14,873 brands · Top 5%
139K
estimated visits in September
1 mo ▼ −11.3%4 mo ▼ −16.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Crankbrothers.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Crankbrothers holds 2.8 out of 5 on Trustpilot over 3 reviews: 0% of customers give five stars and 67% one star.
Bike Accessories Store Bicycle Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Crankbrothers sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Crankbrothers sells on Shopify, 87% of its catalogue in stock. The best seller is Standard Release Cleat Kit, at US$27.99, followed by Easy Release Cleat Kit and M20.
#1Standard Release Cleat KitCrankbrothersUS$27.99In stock
#2Easy Release Cleat KitCrankbrothersUS$27.99In stock
#3M20CrankbrothersUS$37.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Crankbrothers in its comparison group.
- Average rating
- 4.88 / 5
- Rated products
- 94% of the catalogue
- In stock
- 87%
- Upper price quartile
- US$209.99
- Currency
- USD
04 · Ads
What Crankbrothers is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Crankbrothers runs Meta ads on Facebook, Instagram, and has advertised on Google since April 2024 (image, text, video).
New Trail Seal Shoescrankbrothers8 Oct 2026image
New Trail Seal Shoescrankbrothers8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026CRANK BROTHERS, INC.verified
Image ad20 Oct 2026CRANK BROTHERS, INC.verified
Image ad20 Oct 2026CRANK BROTHERS, INC.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Crankbrothers.
The creators who tag @crankbrothers on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @crankbrothers on Instagram, led by Becci Skelton (41.9K followers, 2.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBecci Skelton@becciskelly · 🇬🇧 GB | Fitness sport bodybuilding Creator | 41.9K | 2.9% | 14 | Tagged @crankbrothers |
06 · Competitors according to Gravity
Who Crankbrothers competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Crankbrothers among Outdoor Recreation brands in United States. The closest is OneUp Components, then Specialized Bicycle Components, Shimano, sram.com, dtswiss.com, WTB.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| OneUp Componentsoneupcomponents.com | |||||||
| Specialized Bicycle Componentsspecialized.com | |||||||
| Shimanoride.shimano.com | |||||||
| sram.comsram.com | |||||||
| dtswiss.comdtswiss.com | |||||||
| WTBwtb.com |
07 · Company
The company behind Crankbrothers.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Crankbrothers is a company based in San Clemente, United States, founded in 1997 according to LinkedIn, on a domain registered in April 2001. It employs about 44 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · San Clemente
- Founded
- 1997, per LinkedIn
- Domain registered
- 9 Apr 2001
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 44 on LinkedIn · 1,001-5,000
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- crankbrothers.com · Shopify · USD
- Catalogue
- 205 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Crankbrothers
What people ask Google about Crankbrothers.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Crankbrothers legit?
According to Gravity by Benchr, Crankbrothers is a brand based in San Clemente, United States: its website has existed since April 2001, it sells on a Shopify store, it employs 44 people on LinkedIn, it has 628,055 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Crankbrothers?
Crankbrothers is a manufacturer of bicycle parts and accessories, specializing in mountain bike components including pedals, shoes, wheels, dropper posts, and tools. Gravity by Benchr classifies it under Outdoor Recreation, with Cycling making up 44% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Crankbrothers prices: how much is it?
Crankbrothers' best seller, Standard Release Cleat Kit, sells US$27.99 on crankbrothers.com. 87% of the catalogue is in stock. Gravity does not track prices daily: check crankbrothers.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Crankbrothers discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Crankbrothers advertises on Facebook and Instagram and on Google, where its offers often run. Check crankbrothers.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Crankbrothers?
Crankbrothers sells on its own website, crankbrothers.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Crankbrothers?
Gravity by Benchr records a company based in San Clemente, United States, founded in 1997 according to LinkedIn, on a domain registered in 2001, with 44 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Crankbrothers growing?
Not at the moment. Gravity by Benchr estimates about 138,900 visits to crankbrothers.com in September 2026, down 11% in a month and down 17% over three months. Crankbrothers ranks #215 of 14,873 Outdoor Recreation brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Crankbrothers use?
Gravity by Benchr identifies crankbrothers.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since April 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Crankbrothers' ad budget?
Gravity by Benchr does not publish a spend figure for Crankbrothers on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in United States?
Among Outdoor Recreation brands in United States in the Gravity by Benchr index, Crankbrothers ranks #215 of 14,873 by estimated traffic. Its closest competitors on the same market are OneUp Components, Specialized Bicycle Components, Shimano, sram.com, dtswiss.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Crankbrothers.