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- Mattel Creations
Brand page · Clothing · United States
Mattel Creations traffic, ads & competitors 4.5m visits a month, 718 active Meta ads, Gravity score 719.
Mattel Creations — Mattel Creations is a collector platform that offers limited-edition toys and collaborations with creators to reimagine iconic toys from Mattel brands. In September 2026 creations.mattel.com drew an estimated 4.5m visits, down 13% on the month before. It ranks #20 of 97,158 Clothing brands in the United States and holds a 2.1 Trustpilot rating over 14 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 128 peers: Clothing brands in the United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Mattel Creations is a collector platform that offers limited-edition toys and collaborations with creators to reimagine iconic toys from Mattel brands.
01 · Traffic
Mattel Creations website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Mattel Creations drew an estimated 4.5m visits in September 2026, down 13% on the month before and down 6% over three months.
- Worldwide#4,324of 4.5m sites · Top 1%
- In United States#1,474of 1.2m sites · Top 1%
- Clothing, worldwide#269of 459,295 brands · Top 1%
- Clothing, United States#20of 97,158 brands · Top 1%
4.5m
estimated visits in September
1 mo ▼ −12.6%4 mo ▼ −6.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Mattel Creations reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Mattel Creations holds 2.1 out of 5 on Trustpilot over 14 reviews, 5 of them in the last twelve months: 7% of customers give five stars and 79% one star.
Children's Toys Store Toy Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Mattel Creations best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Mattel Creations sells on Shopify, 32% of its catalogue in stock. The best seller is Hot Wheels Red Line Club 1-Year Digital Membership, at US$9.99, followed by Monster High Fang Club 1-Year Digital Membership and Barbie The Movie Official “I Am Kenough” Unisex Hoodie.
#1Hot Wheels Red Line Club 1-Year Digital MembershipMattel CreationsUS$9.99In stock
#2Monster High Fang Club 1-Year Digital MembershipMattel CreationsUS$9.99In stock
#3Barbie The Movie Official “I Am Kenough” Unisex HoodieMattel CreationsUS$60.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Mattel Creations in its comparison group.
- Average rating
- 4.85 / 5
- Rated products
- 83% of the catalogue
- In stock
- 32%
- Upper price quartile
- US$45.00
- Currency
- USD
04 · Ads
Mattel Creations ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Mattel Creations runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp.
MASTERS OF THE UNIVERSE X JAMES JEANMattel Creations14 Oct 2026video
From Set to CollectionMattel Creations14 Oct 2026video
can we get the mic a little higher? 🔥🎤🔥 [Gwi-Ma voice]: DEMON JINU IS AVAILABLE FOR PRE-ORDER 🔥🔥🔥Mattel Creations14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Mattel Creations influencers
The creators who tag @mattelcreations on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mattelcreations on Instagram, led by Prettynpink Pro (32.7k followers, 2.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| PPrettynpink Pro@prettynpinkbarbies · 🇺🇸 US | Fashion style luxury Creator | 32.7k | 2.2% | 30 | Tagged @mattelcreations |
06 · Competitors according to Gravity
Mattel Creations competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Mattel Creations among Clothing brands in the United States. The closest is toyzmetaverse, then Hasbro Pulse, McFarlane Toys, Star Action Figures, Kapow Toys, Hot Toys.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| toyzmetaversetoyzmetaverse.com | |||||||
| Hasbro Pulsehasbropulse.com | |||||||
| McFarlane Toysmcfarlane.com | |||||||
| Star Action Figuresstaractionfigures.co.uk | |||||||
| Kapow Toyskapowtoys.co.uk | |||||||
| Hot Toyshottoys.com.hk |
07 · Company
Who is behind Mattel Creations?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Mattel Creations is a company based in El Segundo, United States.
- Entity country
- 🇺🇸 United States · El Segundo
- Own store
- creations.mattel.com · Shopify · USD
- Catalogue
- 217 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Mattel Creations
What people ask Google about Mattel Creations.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Mattel Creations a legit company?
According to Gravity by Benchr, Mattel Creations is a brand based in El Segundo, United States: it sells on a Shopify store, it has 476,248 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Mattel Creations?
Customers rate Mattel Creations 2.1 out of 5 on Trustpilot over 14 reviews, 5 of them in the last twelve months: 7% give five stars, 79% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Mattel Creations?
Mattel Creations is a collector platform that offers limited-edition toys and collaborations with creators to reimagine iconic toys from Mattel brands. Gravity by Benchr classifies it under Clothing, with Tableware making up 1% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Mattel Creations expensive?
Mattel Creations' best seller, Hot Wheels Red Line Club 1-Year Digital Membership, sells US$9.99 on creations.mattel.com. 32% of the catalogue is in stock. Gravity does not track prices daily: check creations.mattel.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Mattel Creations have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Mattel Creations advertises on Facebook and Instagram, where its offers often run. Check creations.mattel.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Mattel Creations?
Mattel Creations sells on its own website, creations.mattel.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Is Mattel Creations doing well?
Not at the moment. Gravity by Benchr estimates about 4,453,300 visits to creations.mattel.com in September 2026, down 13% in a month and down 6% over three months. Mattel Creations ranks #20 of 97,158 Clothing brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Mattel Creations use?
Gravity by Benchr identifies creations.mattel.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Mattel Creations spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Mattel Creations on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in the United States?
Among Clothing brands in the United States in the Gravity by Benchr index, Mattel Creations ranks #20 of 97,158 by estimated traffic. Its closest competitors on the same market are toyzmetaverse, Hasbro Pulse, McFarlane Toys, Star Action Figures and Kapow Toys. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Mattel Creations.