Brand page · Office Instruments · United States
A.T. Cross: 173K visits a month, 67 active Meta ads, Gravity score 498.
A.T. Cross — A.T. Cross is an American company that manufactures fine writing instruments and pens, as well as timepieces, personal accessories, digital pens and readers. In September 2026 cross.com drew an estimated 173K visits, down 5% on the month before. It ranks #17 of 1,018 Office Instruments brands in United States and holds a 1.4 Trustpilot rating over 146 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 23 peers: Office Instruments brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
A.T. Cross is an American company that manufactures fine writing instruments and pens, as well as timepieces, personal accessories, digital pens and readers.
01 · Traffic
How much traffic A.T. Cross gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
A.T. Cross drew an estimated 173K visits in September 2026, down 5% on the month before and down 4% over three months.
- Worldwide#59,177of 4.5M sites · Top 5%
- In United States#19,450of 1.2M sites · Top 5%
- Office Instruments, worldwide#61of 5,820 brands · Top 5%
- Office Instruments, United States#17of 1,018 brands · Top 5%
173K
estimated visits in September
1 mo ▼ −5.2%4 mo ▼ −4.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about A.T. Cross.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
A.T. Cross holds 1.4 out of 5 on Trustpilot over 146 reviews, 10 of them in the last twelve months: 11% of customers give five stars and 80% one star. That volume places A.T. Cross in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Hobby Store Pen Store Gift Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What A.T. Cross sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
A.T. Cross sells on Shopify, 81% of its catalogue in stock. The best seller is Ballpoint Pen Refill - Black - Medium - Dual Pack, at US$15.00, followed by Ballpoint Pen Refill - Blue - Medium - Dual Pack and Selectip® Gel Rollerball Pen Refill - Black - Medium - Dual Pack.
#1Ballpoint Pen Refill - Black - Medium - Dual PackA.T. CrossUS$15.00In stock
#2Ballpoint Pen Refill - Blue - Medium - Dual PackA.T. CrossUS$15.00In stock
#3Selectip® Gel Rollerball Pen Refill - Black - Medium - Dual PackA.T. CrossUS$16.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places A.T. Cross in its comparison group.
- Average rating
- 4.90 / 5
- Rated products
- 94% of the catalogue
- In stock
- 81%
- Upper price quartile
- US$127.00
- Currency
- USD
04 · Ads
What A.T. Cross is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
A.T. Cross runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since February 2024 (image, text, video).
Inventing. Innovating. Always Evolving.A.T. Cross8 Oct 2026video
Inventing. Innovating. Always Evolving.A.T. Cross7 Oct 2026video
Inventing. Innovating. Always Evolving.A.T. Cross7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026A.T. Crossverified
Video ad20 Oct 2026A.T. Crossverified
Image ad20 Oct 2026A.T. Crossverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about A.T. Cross.
The creators who tag @crosspens on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @crosspens on Instagram, led by Vanessa Langton (22.5K followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| VVanessa Langton@vanessa_langton · 🇺🇸 US | Photography visual arts Creator | 22.5K | 0.6% | 3 | Tagged @crosspens |
06 · Competitors according to Gravity
Who A.T. Cross competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for A.T. Cross among Office Instruments brands in United States. The closest is lamy.com, then Parker, Penworld, montblanc.com, Pen Boutique, GoldSpot.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| lamy.comlamy.com | |||||||
| Parkerparkerpen.com | |||||||
| Penworldpenworld.eu | |||||||
| montblanc.commontblanc.com | |||||||
| Pen Boutiquepenboutique.com | |||||||
| GoldSpotgoldspot.com |
07 · Company
The company behind A.T. Cross.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
A.T. Cross is a company based in Providence, United States, founded in 1846 according to LinkedIn, on a domain registered in July 1997. It employs about 185 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Providence
- Founded
- 1846, per LinkedIn
- Domain registered
- 10 Jul 1997
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 185 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- cross.com · Shopify · USD
- Catalogue
- 180 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about A.T. Cross
What people ask Google about A.T. Cross.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is A.T. Cross legit?
According to Gravity by Benchr, A.T. Cross is a brand based in Providence, United States: its website has existed since July 1997, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 185 people on LinkedIn, it has 47,126 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about A.T. Cross?
Customers rate A.T. Cross 1.4 out of 5 on Trustpilot over 146 reviews, 10 of them in the last twelve months: 11% give five stars, 80% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is A.T. Cross known for?
A.T. Cross is an American company that manufactures fine writing instruments and pens, as well as timepieces, personal accessories, digital pens and readers. Gravity by Benchr classifies it under Office Instruments, with Writing & Drawing Instruments making up 83% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does A.T. Cross cost?
A.T. Cross' best seller, Ballpoint Pen Refill - Black - Medium - Dual Pack, sells US$15.00 on cross.com. 81% of the catalogue is in stock. Gravity does not track prices daily: check cross.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
A.T. Cross promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: A.T. Cross advertises on Facebook and Instagram and on Google, where its offers often run. Check cross.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy A.T. Cross?
A.T. Cross sells on its own website, cross.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns A.T. Cross?
Gravity by Benchr records a company based in Providence, United States, founded in 1846 according to LinkedIn, on a domain registered in 1997, with 185 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is A.T. Cross doing well?
Not at the moment. Gravity by Benchr estimates about 172,800 visits to cross.com in September 2026, down 5% in a month and down 4% over three months. A.T. Cross ranks #17 of 1,018 Office Instruments brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does A.T. Cross use?
Gravity by Benchr identifies cross.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does A.T. Cross spend on Meta ads?
Gravity by Benchr does not publish a spend figure for A.T. Cross on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Office Instruments brands in United States?
Among Office Instruments brands in United States in the Gravity by Benchr index, A.T. Cross ranks #17 of 1,018 by estimated traffic. Its closest competitors on the same market are lamy.com, Parker, Penworld, montblanc.com, Pen Boutique. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with A.T. Cross.