Brand page · Messenger Bags · Australia
Crumpler: 215K visits a month, 78 active Meta ads.
Crumpler — Crumpler is an Australian bag brand that produces bags including backpacks, messenger bags, laptop bags, and travel luggage. In September 2026 crumpler.com drew an estimated 215K visits, up 13% on the month before.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Crumpler is an Australian bag brand that produces bags including backpacks, messenger bags, laptop bags, and travel luggage.
01 · Traffic
How much traffic Crumpler gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Crumpler drew an estimated 215K visits in September 2026, up 13% on the month before and up 24% over three months.
- Worldwide#49,331of 4.5M sites · Top 5%
- In Australia#1,008of 105K sites · Top 1%
- Messenger Bags, worldwide#2of 278 brands · Top 1%
- Messenger Bags, Australia—Data not available
215K
estimated visits in September
1 mo ▲ +12.9%4 mo ▲ +24.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Crumpler.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Crumpler holds 3.3 out of 5 on Trustpilot over 11 reviews, 6 of them in the last twelve months: 45% of customers give five stars and 45% one star.
Travel & Vacation
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Crumpler sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Crumpler sells on Shopify, 96% of its catalogue in stock. The best seller is Brace, at A$184.00–A$230.00, followed by Day By Day and Comfort Zone (Large).
#1BraceCrumplerA$184.00–A$230.00In stock
#2Day By DayCrumplerA$120.00–A$270.00In stock
#3Comfort Zone (Large)CrumplerA$160.00–A$200.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Crumpler in its comparison group.
- Average rating
- 4.81 / 5
- Rated products
- 95% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$139.48
- Currency
- AUD
04 · Ads
What Crumpler is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Crumpler runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since May 2024 (image, text, video).
Wonder WeenieCrumpler12 Oct 2026image
All ProductsCrumpler11 Oct 2026image
CrumplerCrumpler11 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Crumpler Pty Ltdverified
Text ad20 Oct 2026Crumpler Pty Ltdverified
Text ad20 Oct 2026Crumpler Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Crumpler.
The creators who tag @crumpler on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @crumpler on Instagram, led by SNG (33.2K followers, 1.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSNG@sng1980 · 🇯🇵 JP | Fashion style luxury Creator | 33.2K | 1.9% | 4 | Tagged @crumpler |
06 · Competitors according to Gravity
Who Crumpler competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Crumpler among Messenger Bags brands in Australia. The closest is Timbuk2, then ALPAKA, Safari Bags, TOM BIHN, CALPAK, bange.fr.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Timbuk2timbuk2.com | |||||||
| ALPAKAalpakagear.com | |||||||
| Safari Bagssafaribags.com | |||||||
| TOM BIHNtombihn.com | |||||||
| CALPAKcalpaktravel.com | |||||||
| bange.frbange.fr |
07 · Company
The company behind Crumpler.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Crumpler is a company based in Melbourne, Australia, on a domain registered in June 1996. It employs about 29 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Melbourne
- Founded
- Data not available
- Domain registered
- 7 Jun 1996
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 29 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- crumpler.com · Shopify · AUD
- Catalogue
- 51 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Crumpler
What people ask Google about Crumpler.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Crumpler legit or a scam?
According to Gravity by Benchr, Crumpler is a brand based in Melbourne, Australia: its website has existed since June 1996, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 29 people on LinkedIn, it has 69,721 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Crumpler reviews: is it worth it?
Customers rate Crumpler 3.3 out of 5 on Trustpilot over 11 reviews, 6 of them in the last twelve months: 45% give five stars, 45% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Crumpler known for?
Crumpler is an Australian bag brand that produces bags including backpacks, messenger bags, laptop bags, and travel luggage. Gravity by Benchr classifies it under Messenger Bags, with Messenger Bags making up 19% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Crumpler expensive?
Crumpler's best seller, Brace, sells from A$184.00 to A$230.00 on crumpler.com. 96% of the catalogue is in stock. Gravity does not track prices daily: check crumpler.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Crumpler have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Crumpler advertises on Facebook and Instagram and on Google, where its offers often run. Check crumpler.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Crumpler?
Crumpler sells on its own website, crumpler.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Crumpler?
Gravity by Benchr records a company based in Melbourne, Australia, whose domain was registered in 1996, with 29 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Crumpler doing well?
Yes. Gravity by Benchr estimates about 215,100 visits to crumpler.com in September 2026, up 13% in a month and up 24% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Crumpler use?
Gravity by Benchr identifies crumpler.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2024. Source: Gravity by Benchr platform and advertising records.
What is Crumpler's ad budget?
Gravity by Benchr does not publish a spend figure for Crumpler on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Crumpler.