Brand page · Backpacks · United States
Timbuk2: 409K visits a month, 97 active Meta ads, Gravity score 639.
Timbuk2 — Timbuk2 is a brand that builds tough backpacks, messenger bags, travel bags, and accessories designed to outlast customers. The company was born in 1989 in San Francisco and is known for its rugged bike messenger roots while remaining inspired to innovate by urban challenges. In September 2026 timbuk2.com drew an estimated 409K visits, down 3% on the month before. It ranks #15 of 1,167 Backpacks brands in United States and holds a 4.2 Trustpilot rating over 416 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 42 peers: Backpacks brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Timbuk2 is a brand that builds tough backpacks, messenger bags, travel bags, and accessories designed to outlast customers. The company was born in 1989 in San Francisco and is known for its rugged bike messenger roots while remaining inspired to innovate by urban challenges.
01 · Traffic
How much traffic Timbuk2 gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Timbuk2 drew an estimated 409K visits in September 2026, down 3% on the month before and up 18% over three months.
- Worldwide#29,255of 4.5M sites · Top 1%
- In United States#9,512of 1.2M sites · Top 1%
- Backpacks, worldwide#29of 5,429 brands · Top 1%
- Backpacks, United States#15of 1,167 brands · Top 5%
409K
estimated visits in September
1 mo ▼ −2.5%4 mo ▲ +18.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Timbuk2.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Timbuk2 holds 4.2 out of 5 on Trustpilot over 416 reviews, 395 of them in the last twelve months: 70% of customers give five stars and 15% one star. That volume places Timbuk2 in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Handbags Shop Bags and Luggage Store Fashion Accessories Store Bag Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Timbuk2 sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Timbuk2 sells on Shopify, 98% of its catalogue in stock. The best seller is Authority Laptop Backpack Deluxe, at US$179.00, followed by Custom Classic Messenger Bag and Classic Messenger Bag.
#1Authority Laptop Backpack DeluxeTimbuk2US$179.00In stock
#2Custom Classic Messenger BagTimbuk2US$139.00–US$199.00In stock
#3Classic Messenger BagTimbuk2US$119.00–US$229.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Timbuk2 in its comparison group.
- Average rating
- 4.56 / 5
- Rated products
- 96% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$199.00
- Currency
- USD
04 · Ads
What Timbuk2 is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Timbuk2 runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Everything in its place, every timeTimbuk27 Oct 2026image
Timbuk2 - building quality bags and giving a damn about the world around us.Timbuk26 Oct 2026video
Tandem PannierTimbuk25 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Collegedunia Web Pvt. Ltd.verified
Text ad20 Oct 2026Timbuk2 Designs Inc.verified
Text ad20 Oct 2026Timbuk2 Designs Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Timbuk2.
The creators who tag @timbuk2 on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @timbuk2 on Instagram, led by BuzzFeed Reviews (256K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBuzzFeed Reviews@buzzfeedreviews · 🇺🇸 US | Decoration garden diy Creator | 256K | 0.1% | 1 | Tagged @timbuk2 |
06 · Competitors according to Gravity
Who Timbuk2 competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Timbuk2 among Backpacks brands in United States. The closest is tumi.com, then Crumpler, ALPAKA, kipling.com, Assembly, Gear Bags | Gear Merchandise Private.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| tumi.comtumi.com | |||||||
| Crumplercrumpler.com | |||||||
| ALPAKAalpakagear.com | |||||||
| kipling.comkipling.com | |||||||
| Assemblyassemblytravel.com | |||||||
| Gear Bags | Gear Merchandise Privateshopmygear.com |
07 · Company
The company behind Timbuk2.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Timbuk2 is a company based in San Francisco, United States, founded in 1989 according to LinkedIn, on a domain registered in April 1996. It employs about 75 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · San Francisco
- Founded
- 1989, per LinkedIn
- Domain registered
- 1 Apr 1996
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 75 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- timbuk2.com · Shopify · USD
- Catalogue
- 157 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Timbuk2
What people ask Google about Timbuk2.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Timbuk2 legit?
According to Gravity by Benchr, Timbuk2 is a brand based in San Francisco, United States: its website has existed since April 1996, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 75 people on LinkedIn, it has 84,147 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Timbuk2 reviews
Customers rate Timbuk2 4.2 out of 5 on Trustpilot over 416 reviews, 395 of them in the last twelve months: 70% give five stars, 15% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Timbuk2 sell?
Timbuk2 is a brand that builds tough backpacks, messenger bags, travel bags, and accessories designed to outlast customers. The company was born in 1989 in San Francisco and is known for its rugged bike messenger roots while remaining inspired to innovate by urban challenges. Gravity by Benchr classifies it under Backpacks, with Bundles making up 8% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Timbuk2 expensive?
Timbuk2's best seller, Authority Laptop Backpack Deluxe, sells US$179.00 on timbuk2.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check timbuk2.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Timbuk2 have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Timbuk2 advertises on Facebook and Instagram and on Google, where its offers often run. Check timbuk2.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Timbuk2?
Timbuk2 sells on its own website, timbuk2.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Timbuk2?
Gravity by Benchr records a company based in San Francisco, United States, founded in 1989 according to LinkedIn, on a domain registered in 1996, with 75 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Timbuk2 doing well?
Yes. Gravity by Benchr estimates about 408,700 visits to timbuk2.com in September 2026, down 3% in a month and up 18% over three months. Timbuk2 ranks #15 of 1,167 Backpacks brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Timbuk2 use?
Gravity by Benchr identifies timbuk2.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Timbuk2 spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Timbuk2 on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Backpacks brands in United States?
Among Backpacks brands in United States in the Gravity by Benchr index, Timbuk2 ranks #15 of 1,167 by estimated traffic. Its closest competitors on the same market are tumi.com, Crumpler, ALPAKA, kipling.com, Assembly. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Timbuk2.