Brand page · Personal Care · United States
Curology: 1.9M visits a month, 26 active Meta ads, Gravity score 622.
Curology — Curology is a personalized skincare company that provides custom-formulated prescription medications to address individual skin concerns like acne, dark spots, and rosacea. In September 2026 curology.com drew an estimated 1.9M visits, up 65% on the month before. It ranks #28 of 33,626 Personal Care brands in United States and holds a 3.9 Trustpilot rating over 1,328 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 68 peers: Personal Care brands in United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Curology is a personalized skincare company that provides custom-formulated prescription medications to address individual skin concerns like acne, dark spots, and rosacea.
01 · Traffic
How much traffic Curology gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Curology drew an estimated 1.9M visits in September 2026, up 65% on the month before and up 40% over three months.
- Worldwide#8,705of 4.5M sites · Top 1%
- In United States#2,904of 1.2M sites · Top 1%
- Personal Care, worldwide#282of 215,119 brands · Top 1%
- Personal Care, United States#28of 33,626 brands · Top 1%
1.9M
estimated visits in September
1 mo ▲ +65.1%4 mo ▲ +39.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Curology.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Curology holds 3.9 out of 5 on Trustpilot over 1,328 reviews, 53 of them in the last twelve months: 63% of customers give five stars and 20% one star. That volume places Curology in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %.
Pharmacy Skin Care Clinic
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Curology sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Curology's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Curology in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Curology is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Curology runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since December 2022 (image, text).
Your whole routine for one prime price.Curology12 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Curology, Inc.verified
Text ad31 Aug 2026Curology, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Curology.
The creators who tag @curology on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @curology on Instagram, led by Hayley Fisk | LA Beauty & Product Photographer (30K followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| HHayley Fisk | LA Beauty & Product Photographer@hayleyfiskphoto · 🇺🇸 US | Photography visual arts Creator | 30K | 0.2% | 1 | Tagged @curology |
06 · Competitors according to Gravity
Who Curology competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Curology among Personal Care brands in United States. The closest is Musely, then FORMEL SKIN, Dermatica, Skin + Me, Parallel Health, MDacne.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Muselymusely.com | |||||||
| FORMEL SKINformelskin.de | |||||||
| Dermaticadermatica.co.uk | |||||||
| Skin + Meskinandme.com | |||||||
| Parallel Healthparallelhealth.io | |||||||
| MDacnemdacne.com |
07 · Company
The company behind Curology.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Curology is a company based in United States, founded in 2014 according to LinkedIn, on a domain registered in July 2008. It employs about 220 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 2014, per LinkedIn
- Domain registered
- 6 Jul 2008
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 220 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- curology.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Curology
What people ask Google about Curology.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Curology legit or a scam?
According to Gravity by Benchr, Curology is a brand based in United States: its website has existed since July 2008, its Trustpilot profile is claimed by the brand, it employs 220 people on LinkedIn, it has 406,605 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Curology?
Customers rate Curology 3.9 out of 5 on Trustpilot over 1,328 reviews, 53 of them in the last twelve months: 63% give five stars, 20% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Curology sell?
Curology is a personalized skincare company that provides custom-formulated prescription medications to address individual skin concerns like acne, dark spots, and rosacea. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Is there a Curology discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Curology advertises on Facebook and Instagram and on Google, where its offers often run. Check curology.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Curology?
Gravity by Benchr records a company based in United States, founded in 2014 according to LinkedIn, on a domain registered in 2008, with 220 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Curology growing?
Yes. Gravity by Benchr estimates about 1,877,200 visits to curology.com in September 2026, up 65% in a month and up 40% over three months. Curology ranks #28 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Curology's ad budget?
Gravity by Benchr does not publish a spend figure for Curology on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Curology ranks #28 of 33,626 by estimated traffic. Its closest competitors on the same market are Musely, FORMEL SKIN, Dermatica, Skin + Me, Parallel Health. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Curology.