Brand page · Personal Care · Germany
FORMEL SKIN: 164K visits a month, 243 active Meta ads, Gravity score 554.
FORMEL SKIN — FORMEL SKIN is a HealthTech start-up offering personalized medical skincare treatments developed by dermatologists. They create customized skincare products with scientifically proven ingredients that are mixed in pharmacies for individual patients. In September 2026 formelskin.de drew an estimated 164K visits, down 9% on the month before. It ranks #40 of 3,138 Personal Care brands in Germany and holds a 4.6 Trustpilot rating over 5,965 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 65 peers: Personal Care brands in Germany with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
FORMEL SKIN is a HealthTech start-up offering personalized medical skincare treatments developed by dermatologists. They create customized skincare products with scientifically proven ingredients that are mixed in pharmacies for individual patients.
01 · Traffic
How much traffic FORMEL SKIN gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
FORMEL SKIN drew an estimated 164K visits in September 2026, down 9% on the month before and down 23% over three months.
- Worldwide#61,919of 4.5M sites · Top 5%
- In Germany#2,785of 184K sites · Top 5%
- Personal Care, worldwide#2,905of 215,119 brands · Top 5%
- Personal Care, Germany#40of 3,138 brands · Top 5%
164K
estimated visits in September
1 mo ▼ −9.1%4 mo ▼ −22.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about FORMEL SKIN.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
FORMEL SKIN holds 4.6 out of 5 on Trustpilot over 5,965 reviews, 2,532 of them in the last twelve months: 75% of customers give five stars and 3% one star. That volume places FORMEL SKIN in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Dermatologist
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What FORMEL SKIN sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read FORMEL SKIN's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places FORMEL SKIN in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What FORMEL SKIN is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
FORMEL SKIN runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since March 2023 (image, text, video).
FORMEL SKINFORMEL SKIN7 Oct 2026image
Personalisiertes Hautpflegeset ⭐⭐⭐⭐⭐FORMEL SKIN7 Oct 2026image
Personalisiertes Hautpflegeset ⭐⭐⭐⭐⭐FORMEL SKIN7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026TrueSkin GmbHverified
Text ad20 Oct 2026TrueSkin GmbHverified
Text ad20 Oct 2026TrueSkin GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about FORMEL SKIN.
The creators who tag @formel.skin on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @formel.skin on Instagram, led by label-love.eu by Isabella Sumser (129K followers, 2.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| llabel-love.eu by Isabella Sumser@labellove84 · 🇩🇪 DE | Beauty cosmetics skincare Creator | 129K | 2.6% | 4 | Tagged @formel.skin |
06 · Competitors according to Gravity
Who FORMEL SKIN competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for FORMEL SKIN among Personal Care brands in Germany. The closest is Dermatica, then Skin + Me, Curology, MDacne, METHODIQ, METHODIQ.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Dermaticadermatica.co.uk | |||||||
| Skin + Meskinandme.com | |||||||
| Curologycurology.com | |||||||
| MDacnemdacne.com | |||||||
| METHODIQmethodiqacne.com | |||||||
| METHODIQmethodiq.com |
07 · Company
The company behind FORMEL SKIN.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
FORMEL SKIN is a company based in Germany, founded in 2020 according to LinkedIn. It employs about 86 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany
- Founded
- 2020, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 86 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- formelskin.de
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about FORMEL SKIN
What people ask Google about FORMEL SKIN.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is FORMEL SKIN legit?
According to Gravity by Benchr, FORMEL SKIN is a brand based in Germany: its Trustpilot profile is claimed by the brand, it employs 86 people on LinkedIn, it has 89,384 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about FORMEL SKIN?
Customers rate FORMEL SKIN 4.6 out of 5 on Trustpilot over 5,965 reviews, 2,532 of them in the last twelve months: 75% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is FORMEL SKIN?
FORMEL SKIN is a HealthTech start-up offering personalized medical skincare treatments developed by dermatologists. They create customized skincare products with scientifically proven ingredients that are mixed in pharmacies for individual patients. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
FORMEL SKIN promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: FORMEL SKIN advertises on Facebook and Instagram and on Google, where its offers often run. Check formelskin.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind FORMEL SKIN?
Gravity by Benchr records a company based in Germany, founded in 2020 according to LinkedIn, with 86 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is FORMEL SKIN doing well?
Not at the moment. Gravity by Benchr estimates about 163,600 visits to formelskin.de in September 2026, down 9% in a month and down 23% over three months. FORMEL SKIN ranks #40 of 3,138 Personal Care brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does FORMEL SKIN spend on Meta ads?
Gravity by Benchr does not publish a spend figure for FORMEL SKIN on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Germany?
Among Personal Care brands in Germany in the Gravity by Benchr index, FORMEL SKIN ranks #40 of 3,138 by estimated traffic. Its closest competitors on the same market are Dermatica, Skin + Me, Curology, MDacne, METHODIQ. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with FORMEL SKIN.