Brand page · Hobbies & Creative Arts · United States
D'Addario: 656k visits a month, 765 active Meta ads, Gravity score 703.
D'Addario — D'Addario is an American company that manufactures musical instrument strings and accessories, including guitar strings, drumheads, drumsticks, reeds, and mouthpieces. In September 2026 daddario.com drew an estimated 656k visits, down 14% on the month before. It ranks #23 of 32,083 Hobbies & Creative Arts brands in United States and holds a 4.6 Trustpilot rating over 347 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 343 peers: Hobbies & Creative Arts brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
D'Addario is an American company that manufactures musical instrument strings and accessories, including guitar strings, drumheads, drumsticks, reeds, and mouthpieces.
01 · Traffic
How much traffic D'Addario gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
D'Addario drew an estimated 656k visits in September 2026, down 14% on the month before and down 7% over three months.
- Worldwide#20,026of 4.5m sites · Top 1%
- In United States#6,586of 1.2m sites · Top 1%
- Hobbies & Creative Arts, worldwide#171of 136,278 brands · Top 1%
- Hobbies & Creative Arts, United States#23of 32,083 brands · Top 1%
656k
estimated visits in September
1 mo ▼ −14.2%4 mo ▼ −6.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about D'Addario.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
D'Addario holds 4.6 out of 5 on Trustpilot over 347 reviews, 161 of them in the last twelve months: 86% of customers give five stars and 9% one star. That volume places D'Addario in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What D'Addario sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
D'Addario sells on Shopify, 97% of its catalogue in stock. The best seller is Single Color Custom Guitar Picks, at US$36.49–US$59.99, followed by NYXL Nickel Wound Singles and NYXL High Carbon Steel Singles.
#1Single Color Custom Guitar PicksD'AddarioUS$36.49–US$59.99In stock
#2NYXL Nickel Wound SinglesD'AddarioUS$3.19–US$11.99In stock
#3NYXL High Carbon Steel SinglesD'AddarioUS$1.89In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places D'Addario in its comparison group.
- Average rating
- 4.74 / 5
- Rated products
- 47% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$34.00
- Currency
- USD
04 · Ads
What D'Addario is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
D'Addario runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since March 2022 (image, text, video).
XPND Voltage TransformerD'Addario and Co.8 Oct 2026video
XS Nickel Bass strings combine a premium nickel-plated wrap wire with an ultra-thin coating for a smooth feel, maximum life, and punchy, balD'Addario and Co.8 Oct 2026image
🎸 Smooth, fast feel 🎸 Maximum life 🎸 Ultra-thin coatingD'Addario and Co.8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026D'Addario and Co.verified
Text ad20 Oct 2026D'Addario and Co.verified
Text ad20 Oct 2026D'Addario and Co.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about D'Addario.
The creators who tag @daddarioandco on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @daddarioandco on Instagram, led by INTRUDER 424 (78.5k followers, 3.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| IINTRUDER 424@intruder424 · 🇺🇸 US | Music concerts dance Creator | 78.5k | 3.8% | 27 | Tagged @daddarioandco |
06 · Competitors according to Gravity
Who D'Addario competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for D'Addario among Hobbies & Creative Arts brands in United States. The closest is martinguitar.com, then Stringjoy, jimdunlop.com, DiMarzio, Remo, Vic Firth.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| martinguitar.commartinguitar.com | |||||||
| Stringjoystringjoy.com | |||||||
| jimdunlop.comjimdunlop.com | |||||||
| DiMarziodimarzio.com | |||||||
| Remoremo.com | |||||||
| Vic Firthvicfirth.com |
07 · Company
The company behind D'Addario.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
D'Addario is a company based in Farmingdale, United States, on a domain registered in August 1995. It employs about 565 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Farmingdale
- Founded
- Data not available
- Domain registered
- 13 Aug 1995
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 565 on LinkedIn · 2-10
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- daddario.com · Shopify · USD
- Catalogue
- 356 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about D'Addario
What people ask Google about D'Addario.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is D'Addario legit or a scam?
According to Gravity by Benchr, D'Addario is a brand based in Farmingdale, United States: its website has existed since August 1995, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 565 people on LinkedIn, it has 372,547 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about D'Addario?
Customers rate D'Addario 4.6 out of 5 on Trustpilot over 347 reviews, 161 of them in the last twelve months: 86% give five stars, 9% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does D'Addario sell?
D'Addario is an American company that manufactures musical instrument strings and accessories, including guitar strings, drumheads, drumsticks, reeds, and mouthpieces. Gravity by Benchr classifies it under Hobbies & Creative Arts, with Musical Instrument & Orchestra Accessories making up 2% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
D'Addario prices: how much is it?
D'Addario's best seller, Single Color Custom Guitar Picks, sells from US$36.49 to US$59.99 on daddario.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check daddario.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
D'Addario promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: D'Addario advertises on Facebook and Instagram and on Google, where its offers often run. Check daddario.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy D'Addario?
D'Addario sells on its own website, daddario.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns D'Addario?
Gravity by Benchr records a company based in Farmingdale, United States, whose domain was registered in 1995, with 565 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is D'Addario growing?
Not at the moment. Gravity by Benchr estimates about 656,400 visits to daddario.com in September 2026, down 14% in a month and down 7% over three months. D'Addario ranks #23 of 32,083 Hobbies & Creative Arts brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does D'Addario use?
Gravity by Benchr identifies daddario.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is D'Addario's ad budget?
Gravity by Benchr does not publish a spend figure for D'Addario on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hobbies & Creative Arts brands in United States?
Among Hobbies & Creative Arts brands in United States in the Gravity by Benchr index, D'Addario ranks #23 of 32,083 by estimated traffic. Its closest competitors on the same market are martinguitar.com, Stringjoy, jimdunlop.com, DiMarzio and Remo. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with D'Addario.