Brand page · Clothing · Italy
Dainese: 520k visits a month, 74 active Meta ads.
Dainese — Dainese is an Italian sports manufacturer that produces superior quality protection equipment and apparel for motorcycling and other dynamic sports. In September 2026 dainese.com drew an estimated 520k visits, down 1% on the month before. It ranks #270 of 97,158 Clothing brands in Italy and holds a 2.2 Trustpilot rating over 228 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Dainese is an Italian sports manufacturer that produces superior quality protection equipment and apparel for motorcycling and other dynamic sports.
01 · Traffic
How much traffic Dainese gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Dainese drew an estimated 520k visits in September 2026, down 1% on the month before and down 17% over three months.
- Worldwide#24,070of 4.5m sites · Top 1%
- In United States#7,889of 1.2m sites · Top 1%
- Clothing, worldwide#1,970of 459,295 brands · Top 1%
- Clothing, United States#270of 97,158 brands · Top 1%
520k
estimated visits in September
1 mo ▼ −0.7%4 mo ▼ −17.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Dainese.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Dainese holds 2.2 out of 5 on Trustpilot over 228 reviews, 44 of them in the last twelve months: 18% of customers give five stars and 71% one star. That volume places Dainese in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Sportwear Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Dainese sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Dainese's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Dainese in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Dainese is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Dainese runs Meta ads on Facebook, Instagram, Messenger, and has advertised on Google since October 2022 (image, text, video).
La exploración continúa, en cualquier circunstancia.Dainese6 Oct 2026image
Die Entdeckung geht bei jedem Wetter weiter.Dainese6 Oct 2026image
La exploración continúa, en cualquier circunstancia.Dainese6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026DAINESE S.P.A.verified
Text ad20 Oct 2026DAINESE S.P.A.verified
Text ad20 Oct 2026DAINESE S.P.A.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Dainese.
The creators who tag @daineseofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @daineseofficial on Instagram, led by Racing School Europe - RSE (25.5k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RRacing School Europe - RSE@racingschooleurope · 🇬🇧 GB | Automotive mobility Creator | 25.5k | 0.3% | 14 | Tagged @daineseofficial |
06 · Competitors according to Gravity
Who Dainese competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Dainese among Clothing brands in Italy. The closest is Alpinestars, then furygan.com, REV'IT!, Leatt, Troy Lee Designs, Pando Moto.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Alpinestarsalpinestars.com | |||||||
| furygan.comfurygan.com | |||||||
| REV'IT!revitsport.com | |||||||
| Leattleatt.com | |||||||
| Troy Lee Designstroyleedesigns.com | |||||||
| Pando Motopandomoto.com |
07 · Company
The company behind Dainese.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Dainese is a company based in Italy, founded in 1972 according to LinkedIn, on a domain registered in March 1999. It employs about 623 people and is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy
- Founded
- 1972, per LinkedIn
- Domain registered
- 17 Mar 1999
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 623 on LinkedIn · 1,001-5,000
- Funding stage
- M and a · last deal: debt financing
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- dainese.com · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Dainese
What people ask Google about Dainese.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Dainese legit?
According to Gravity by Benchr, Dainese is a brand based in Italy: its website has existed since March 1999, its Trustpilot profile is claimed by the brand, it sells on a Salesforce_commerce store, it employs 623 people on LinkedIn, it has 1,039,628 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Dainese reviews: is it worth it?
Customers rate Dainese 2.2 out of 5 on Trustpilot over 228 reviews, 44 of them in the last twelve months: 18% give five stars, 71% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Dainese?
Dainese is an Italian sports manufacturer that produces superior quality protection equipment and apparel for motorcycling and other dynamic sports. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Does Dainese have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Dainese advertises on Facebook and Instagram and on Google, where its offers often run. Check dainese.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Dainese?
Dainese sells on its own website, dainese.com, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Dainese?
Gravity by Benchr records a company based in Italy, founded in 1972 according to LinkedIn, on a domain registered in 1999, with 623 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Dainese doing well?
Not at the moment. Gravity by Benchr estimates about 519,800 visits to dainese.com in September 2026, down 1% in a month and down 17% over three months. Dainese ranks #270 of 97,158 Clothing brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Dainese use?
Gravity by Benchr identifies dainese.com as a Salesforce_commerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2022. Source: Gravity by Benchr platform and advertising records.
How much does Dainese spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Dainese on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Italy?
Among Clothing brands in Italy in the Gravity by Benchr index, Dainese ranks #270 of 97,158 by estimated traffic. Its closest competitors on the same market are Alpinestars, furygan.com, REV'IT!, Leatt and Troy Lee Designs. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Dainese.