Brand page · Clothing · United Kingdom
DMG SCY: 138K visits a month, 82 active Meta ads, Gravity score 584.
DMG SCY — DMG SCY is a UK-based alternative fashion retailer that sells clothing, footwear, accessories and homeware from various brands, bands, shows and movies, focusing on punk, grunge, goth and metalcore styles. In September 2026 damagedsociety.co.uk drew an estimated 138K visits, up 5% on the month before. It ranks #392 of 19,668 Clothing brands in United Kingdom and holds a 2.4 Trustpilot rating over 55 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 484 peers: Clothing brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
DMG SCY is a UK-based alternative fashion retailer that sells clothing, footwear, accessories and homeware from various brands, bands, shows and movies, focusing on punk, grunge, goth and metalcore styles.
01 · Traffic
How much traffic DMG SCY gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
DMG SCY drew an estimated 138K visits in September 2026, up 5% on the month before and up 6% over three months.
- Worldwide#71,641of 4.5M sites · Top 5%
- In United Kingdom#3,664of 192K sites · Top 5%
- Clothing, worldwide#6,677of 459,295 brands · Top 5%
- Clothing, United Kingdom#392of 19,668 brands · Top 5%
138K
estimated visits in September
1 mo ▲ +5.1%4 mo ▲ +6.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about DMG SCY.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
DMG SCY holds 2.4 out of 5 on Trustpilot over 55 reviews, 15 of them in the last twelve months: 31% of customers give five stars and 49% one star. That volume places DMG SCY in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Shoe Store Men's Clothing Store Streetwear Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What DMG SCY sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
DMG SCY sells on Shopify, 100% of its catalogue in stock. The best seller is Online E-Gift Card, at £10.00–£250.00, followed by Around The Fur T-Shirt and Take Me T-Shirt.
#1Online E-Gift CardDMG SCY£10.00–£250.00In stock
#2Around The Fur T-ShirtDMG SCY£22.00In stock
#3Take Me T-ShirtDMG SCY£22.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places DMG SCY in its comparison group.
- Average rating
- 4.84 / 5
- Rated products
- 25% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$37.06
- Currency
- GBP
04 · Ads
What DMG SCY is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
DMG SCY runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2023 (image, text, video).
Kiki A-Line Mini SkirtDMG SCY6 Oct 2026image
Hannibal Face MaskDMG SCY1 Oct 2026image
Soft Goth EnergyDMG SCY1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Asylum Retail LTDverified
Text ad20 Oct 2026Asylum Retail LTDverified
Text ad20 Oct 2026Asylum Retail LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about DMG SCY.
The creators who tag @damagedsocietystore on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @damagedsocietystore on Instagram, led by Kyra Robinson (117K followers, 4.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKyra Robinson@kyraa.rx · 🇬🇧 GB | Fashion style luxury Creator | 117K | 4.3% | 2 | Tagged @damagedsocietystore |
06 · Competitors according to Gravity
Who DMG SCY competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for DMG SCY among Clothing brands in United Kingdom. The closest is VampireFreaks, then Dolls Kill, KILLSTAR, HARD'N'HEAVY, Disturbia, Fantasmagoria.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| VampireFreaksvampirefreaks.com | |||||||
| Dolls Killdollskill.com | |||||||
| KILLSTARkillstar.com | |||||||
| HARD'N'HEAVYhardnheavy.style | |||||||
| Disturbiadisturbia.us | |||||||
| Fantasmagoriafantasmagoria.shop |
07 · Company
The company behind DMG SCY.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
DMG SCY is a company based in Derby, United Kingdom, on a domain registered in February 2017. It employs about 36 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Derby
- Founded
- Data not available
- Domain registered
- 20 Feb 2017
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 36 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- damagedsociety.co.uk · Shopify · GBP
- Catalogue
- 428 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about DMG SCY
What people ask Google about DMG SCY.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is DMG SCY legit?
According to Gravity by Benchr, DMG SCY is a brand based in Derby, United Kingdom: its website has existed since February 2017, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 36 people on LinkedIn, it has 182,483 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
DMG SCY reviews: is it worth it?
Customers rate DMG SCY 2.4 out of 5 on Trustpilot over 55 reviews, 15 of them in the last twelve months: 31% give five stars, 49% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is DMG SCY?
DMG SCY is a UK-based alternative fashion retailer that sells clothing, footwear, accessories and homeware from various brands, bands, shows and movies, focusing on punk, grunge, goth and metalcore styles. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 45% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does DMG SCY cost?
DMG SCY's best seller, Online E-Gift Card, sells from £10.00 to £250.00 on damagedsociety.co.uk. 100% of the catalogue is in stock. Gravity does not track prices daily: check damagedsociety.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
DMG SCY promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: DMG SCY advertises on Facebook and Instagram and on Google, where its offers often run. Check damagedsociety.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy DMG SCY?
DMG SCY sells on its own website, damagedsociety.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind DMG SCY?
Gravity by Benchr records a company based in Derby, United Kingdom, whose domain was registered in 2017, with 36 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is DMG SCY doing well?
Yes. Gravity by Benchr estimates about 137,700 visits to damagedsociety.co.uk in September 2026, up 5% in a month and up 6% over three months. DMG SCY ranks #392 of 19,668 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does DMG SCY use?
Gravity by Benchr identifies damagedsociety.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is DMG SCY's ad budget?
Gravity by Benchr does not publish a spend figure for DMG SCY on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, DMG SCY ranks #392 of 19,668 by estimated traffic. Its closest competitors on the same market are VampireFreaks, Dolls Kill, KILLSTAR, HARD'N'HEAVY, Disturbia. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with DMG SCY.