Brand page · Clothing · United States
Dolls Kill: 3.3M visits a month, 173 active Meta ads, Gravity score 688.
Dolls Kill — Dolls Kill is an online boutique that sells rebellious fashion including punk rock, goth, glam and festival styles for young women who want to celebrate their individuality. In September 2026 dollskill.com drew an estimated 3.3M visits, up 20% on the month before. It ranks #37 of 97,158 Clothing brands in United States and holds a 3.5 Trustpilot rating over 8,402 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 128 peers: Clothing brands in United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Dolls Kill is an online boutique that sells rebellious fashion including punk rock, goth, glam and festival styles for young women who want to celebrate their individuality.
01 · Traffic
How much traffic Dolls Kill gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Dolls Kill drew an estimated 3.3M visits in September 2026, up 20% on the month before and up 30% over three months.
- Worldwide#5,489of 4.5M sites · Top 1%
- In United States#1,865of 1.2M sites · Top 1%
- Clothing, worldwide#358of 459,295 brands · Top 1%
- Clothing, United States#37of 97,158 brands · Top 1%
3.3M
estimated visits in September
1 mo ▲ +19.8%4 mo ▲ +29.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Dolls Kill.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Dolls Kill holds 3.5 out of 5 on Trustpilot over 8,402 reviews, 181 of them in the last twelve months: 80% of customers give five stars and 12% one star. That volume places Dolls Kill in the top 5 % of the 270,321 Trustpilot pages in the Gravity index. On Google, Dolls Kill scores 4.1 over 193 reviews.
Shopping & Fashion
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Dolls Kill sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Dolls Kill sells on Shopify, 4% of its catalogue in stock. The best seller is F is For Fairies Handkerchief Dress - Black, at US$24.50, followed by Shipping Protection by Route and Bite The Boyfriend Costume.
F is For Fairies Handkerchief Dress - BlackDolls KillUS$24.50In stock
Shipping Protection by RouteDolls KillUS$0.98–US$140.38In stock
Bite The Boyfriend CostumeDolls KillUS$59.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Dolls Kill in its comparison group.
- Average rating
- 4.45 / 5
- Rated products
- 24% of the catalogue
- In stock
- 4%
- Upper price quartile
- US$68.00
- Currency
- USD
04 · Ads
What Dolls Kill is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Dolls Kill runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Spirite-02 Platform Mary Janes - Light PinkDolls Kill14 Oct 2026image
Get a costume thats just rightDolls Kill13 Oct 2026video
Fast N Curious CostumeDolls Kill13 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Dolls Kill, Inc.verified
Text ad20 Oct 2026Dolls Kill, Inc.verified
Text ad20 Oct 2026Dolls Kill, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Dolls Kill.
The creators who tag @dollskill on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @dollskill on Instagram, led by Ana 🧜🏼♀️ ~🍒 ℱ𝓁𝒶𝓋ℴ𝓇ℯ𝒹 ~ (28.1K followers, 0.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAna 🧜🏼♀️ ~🍒 ℱ𝓁𝒶𝓋ℴ𝓇ℯ𝒹 ~@european_goddess · 🇫🇷 FR | Fashion style luxury Creator | 28.1K | 0.8% | 15 | Tagged @dollskill |
06 · Competitors according to Gravity
Who Dolls Kill competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Dolls Kill among Clothing brands in United States. The closest is KILLSTAR, then VampireFreaks, DMG SCY, Blue Banana, Attitude Clothing, HARD'N'HEAVY.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| KILLSTARkillstar.com | |||||||
| VampireFreaksvampirefreaks.com | |||||||
| DMG SCYdamagedsociety.co.uk | |||||||
| Blue Bananabluebanana.com | |||||||
| Attitude Clothingattitudeclothing.co.uk | |||||||
| HARD'N'HEAVYhardnheavy.style |
07 · Company
The company behind Dolls Kill.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Dolls Kill is a company based in Oakland, United States, founded in 2012 according to LinkedIn, on a domain registered in May 2010. It employs about 293 people, is listed at early_stage_venture stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Oakland
- Founded
- 2012, per LinkedIn
- Domain registered
- 23 May 2010
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 293 on LinkedIn
- Funding stage
- Early stage venture · last deal: series b
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- dollskill.com · Shopify · USD
- Catalogue
- 2,533 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Dolls Kill
What people ask Google about Dolls Kill.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Dolls Kill legit or a scam?
According to Gravity by Benchr, Dolls Kill is a brand based in Oakland, United States: its website has existed since May 2010, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 293 people on LinkedIn, it has 3,402,370 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Dolls Kill?
Customers rate Dolls Kill 3.5 out of 5 on Trustpilot over 8,402 reviews, 181 of them in the last twelve months: 80% give five stars, 12% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, Dolls Kill scores 4.1 over 193 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Dolls Kill?
Dolls Kill is an online boutique that sells rebellious fashion including punk rock, goth, glam and festival styles for young women who want to celebrate their individuality. Gravity by Benchr classifies it under Clothing, with Costumes making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Dolls Kill prices: how much is it?
Dolls Kill's best seller, F is For Fairies Handkerchief Dress - Black, sells US$24.50 on dollskill.com. 4% of the catalogue is in stock. Gravity does not track prices daily: check dollskill.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Dolls Kill have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Dolls Kill advertises on Facebook and Instagram and on Google, where its offers often run. Check dollskill.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Dolls Kill?
Dolls Kill sells on its own website, dollskill.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Dolls Kill?
Gravity by Benchr records a company based in Oakland, United States, founded in 2012 according to LinkedIn, on a domain registered in 2010, with 293 employees on LinkedIn, listed at early_stage_venture stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Dolls Kill growing?
Yes. Gravity by Benchr estimates about 3,289,700 visits to dollskill.com in September 2026, up 20% in a month and up 30% over three months. Dolls Kill ranks #37 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Dolls Kill use?
Gravity by Benchr identifies dollskill.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Dolls Kill's ad budget?
Gravity by Benchr does not publish a spend figure for Dolls Kill on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, Dolls Kill ranks #37 of 97,158 by estimated traffic. Its closest competitors on the same market are KILLSTAR, VampireFreaks, DMG SCY, Blue Banana, Attitude Clothing. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Dolls Kill.