Brand page · Shoes · United States
Danner: 960K visits a month, 30 active Meta ads.
Danner — Danner is a footwear company that crafts premium-quality boots and shoes for men and women, specializing in hiking, hunting, work, duty, military and casual footwear. In September 2026 danner.com drew an estimated 960K visits, up 15% on the month before. It ranks #46 of 6,771 Shoes brands in United States and holds a 1.9 Trustpilot rating over 28 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Danner is a footwear company that crafts premium-quality boots and shoes for men and women, specializing in hiking, hunting, work, duty, military and casual footwear.
01 · Traffic
How much traffic Danner gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Danner drew an estimated 960K visits in September 2026, up 15% on the month before and up 5% over three months.
- Worldwide#14,969of 4.5M sites · Top 1%
- In United States#4,939of 1.2M sites · Top 1%
- Shoes, worldwide#246of 46,962 brands · Top 1%
- Shoes, United States#46of 6,771 brands · Top 1%
960K
estimated visits in September
1 mo ▲ +14.6%4 mo ▲ +4.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Danner.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Danner holds 1.9 out of 5 on Trustpilot over 28 reviews, 4 of them in the last twelve months: 14% of customers give five stars and 61% one star. That volume places Danner in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Boot Store Shoe Store Clothing Store Outdoor Clothing and Equipment Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Danner sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Danner's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Danner in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Danner is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Danner runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2021 (image, text).
Tachyon Black HotDanner6 Oct 2026image
Santiam Brown Insulated 400GDanner4 Oct 2026image
Boots built to lastDanner26 Aug 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Danner, Inc.verified
Text ad21 Oct 2026Danner, Inc.verified
Text ad21 Oct 2026Danner, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Danner.
The creators who tag @dannerboots on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @dannerboots on Instagram, led by The Urban Hippie Swe (78.4K followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TThe Urban Hippie Swe@theurbanhippieswe · 🇸🇪 SE | Fashion style luxury Creator | 78.4K | 0.5% | 10 | Tagged @dannerboots |
06 · Competitors according to Gravity
Who Danner competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Danner among Shoes brands in United States. The closest is timberland.com, then Nicks Handmade Boots, Carolina Shoe, Rocky Boots, White's Boots Shop, Blundstone USA.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| timberland.comtimberland.com | |||||||
| Nicks Handmade Bootsnicksboots.com | |||||||
| Carolina Shoecarolinashoe.com | |||||||
| Rocky Bootsrockyboots.com | |||||||
| White's Boots Shopwhitesboots.com | |||||||
| Blundstone USAblundstone.com |
07 · Company
The company behind Danner.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Danner is a company based in United States, founded in 1932 according to LinkedIn, on a domain registered in October 1995. It employs about 41 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 1932, per LinkedIn
- Domain registered
- 17 Oct 1995
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 41 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- danner.com · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Danner
What people ask Google about Danner.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Danner legit?
According to Gravity by Benchr, Danner is a brand based in United States: its website has existed since October 1995, it sells on a Magento store, it employs 41 people on LinkedIn, it has 429,154 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Danner reviews
Customers rate Danner 1.9 out of 5 on Trustpilot over 28 reviews, 4 of them in the last twelve months: 14% give five stars, 61% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Danner known for?
Danner is a footwear company that crafts premium-quality boots and shoes for men and women, specializing in hiking, hunting, work, duty, military and casual footwear. Gravity by Benchr classifies it under Shoes. Source: Gravity by Benchr product classification.
Danner promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Danner advertises on Facebook and Instagram and on Google, where its offers often run. Check danner.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Danner?
Danner sells on its own website, danner.com, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Danner?
Gravity by Benchr records a company based in United States, founded in 1932 according to LinkedIn, on a domain registered in 1995, with 41 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Danner growing?
Yes. Gravity by Benchr estimates about 960,200 visits to danner.com in September 2026, up 15% in a month and up 5% over three months. Danner ranks #46 of 6,771 Shoes brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Danner use?
Gravity by Benchr identifies danner.com as a Magento store. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
How much does Danner spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Danner on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in United States?
Among Shoes brands in United States in the Gravity by Benchr index, Danner ranks #46 of 6,771 by estimated traffic. Its closest competitors on the same market are timberland.com, Nicks Handmade Boots, Carolina Shoe, Rocky Boots, White's Boots Shop. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Danner.