Brand page · Hobbies & Creative Arts · United States
Darn Good Yarn traffic, ads & competitors 87.4k visits a month, 14 active Meta ads, Gravity score 482.
Darn Good Yarn — Darn Good Yarn is a company that sells organic women's clothing, quality yarn, craft supplies, and home goods. The brand focuses on ethically sourced products made with recycled materials. In September 2026 darngoodyarn.com drew an estimated 87.4k visits, up 7% on the month before. It ranks #400 of 32,083 Hobbies & Creative Arts brands in the United States and holds a 4.1 Trustpilot rating over 99 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1032 peers: Hobbies & Creative Arts brands in the United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Darn Good Yarn is a company that sells organic women's clothing, quality yarn, craft supplies, and home goods. The brand focuses on ethically sourced products made with recycled materials.
01 · Traffic
Darn Good Yarn website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Darn Good Yarn drew an estimated 87.4k visits in September 2026, up 7% on the month before and down 9% over three months.
- Worldwide#105,259of 4.5m sites · Top 5%
- In United States#34,336of 1.2m sites · Top 5%
- Hobbies & Creative Arts, worldwide#2,048of 136,278 brands · Top 5%
- Hobbies & Creative Arts, United States#400of 32,083 brands · Top 5%
87.4k
estimated visits in September
1 mo ▲ +7.0%4 mo ▼ −8.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Darn Good Yarn reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Darn Good Yarn holds 4.1 out of 5 on Trustpilot over 99 reviews, 38 of them in the last twelve months: 62% of customers give five stars and 20% one star. That volume places Darn Good Yarn in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Yarn Store Fabric Wholesaler Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Darn Good Yarn best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Darn Good Yarn sells on Shopify, 89% of its catalogue in stock. The best seller is Sari Wrap Skirts - Discovery 3-Pack, at US$97.00, followed by Mystery Mood Booster Yarn and The Original Sari Wrap Skirt.
#1Sari Wrap Skirts - Discovery 3-PackDarn Good YarnUS$97.00In stock
#2Mystery Mood Booster YarnDarn Good YarnUS$10.00In stock
#3The Original Sari Wrap SkirtDarn Good YarnUS$76.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Darn Good Yarn in its comparison group.
- Average rating
- 4.83 / 5
- Rated products
- 83% of the catalogue
- In stock
- 89%
- Upper price quartile
- US$30.00
- Currency
- USD
04 · Ads
Darn Good Yarn ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Darn Good Yarn runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2025 (image, text, video).
Yarn Love, DeliveredDarn Good Yarn2 Oct 2026image
Fan Shell Shawlette Knit and Crochet PatternDarn Good Yarn1 Oct 2026image
Darn Good YarnDarn Good Yarn1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Darn Good Yarn, Inc.verified
Text ad20 Oct 2026Darn Good Yarn, Inc.verified
Text ad20 Oct 2026Be Level Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Darn Good Yarn influencers
The creators who tag @darngoodyarn on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @darngoodyarn on Instagram, led by Victoria Klaas (12.8k followers, 1.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| VVictoria Klaas@kindofklaasy · 🇺🇸 US | Decoration garden diy Creator | 12.8k | 1.2% | 12 | Tagged @darngoodyarn |
06 · Competitors according to Gravity
Darn Good Yarn competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Darn Good Yarn among Hobbies & Creative Arts brands in the United States. The closest is Monument Hobbies, then Eagle Emblems & Graphics, Retrograde Supply Co., ThreadArt, Reaper Patches, Zipper Shipper.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Monument Hobbiesmonumenthobbies.com | |||||||
| Eagle Emblems & Graphicseagleemblems.com | |||||||
| Retrograde Supply Co.retrogradesupplyco.com | |||||||
| ThreadArtthreadart.com | |||||||
| Reaper Patchesreaperpatches.com | |||||||
| Zipper Shipperzippershipper.com |
07 · Company
Who is behind Darn Good Yarn?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Darn Good Yarn is a company based in Portsmouth, United States, founded in 2008 according to LinkedIn, on a domain registered in April 2008. It employs about 11 people.
- Entity country
- 🇺🇸 United States · Portsmouth
- Founded
- 2008, per LinkedIn
- Domain registered
- 4 Apr 2008
- Status
- Operating
- Employees
- 11 on LinkedIn
- Own store
- darngoodyarn.com · Shopify · USD
- Catalogue
- 176 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Darn Good Yarn
What people ask Google about Darn Good Yarn.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Darn Good Yarn a legit company?
According to Gravity by Benchr, Darn Good Yarn is a brand based in Portsmouth, United States: its website has existed since April 2008, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 11 people on LinkedIn, it has 76,829 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Darn Good Yarn?
Customers rate Darn Good Yarn 4.1 out of 5 on Trustpilot over 99 reviews, 38 of them in the last twelve months: 62% give five stars, 20% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Darn Good Yarn sell?
Darn Good Yarn is a company that sells organic women's clothing, quality yarn, craft supplies, and home goods. The brand focuses on ethically sourced products made with recycled materials. Gravity by Benchr classifies it under Hobbies & Creative Arts, with Arts & Crafts making up 78% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Darn Good Yarn cost?
Darn Good Yarn's best seller, Sari Wrap Skirts - Discovery 3-Pack, sells US$97.00 on darngoodyarn.com. 89% of the catalogue is in stock. Gravity does not track prices daily: check darngoodyarn.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Darn Good Yarn promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Darn Good Yarn advertises on Facebook and Instagram and on Google, where its offers often run. Check darngoodyarn.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Darn Good Yarn?
Darn Good Yarn sells on its own website, darngoodyarn.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Darn Good Yarn?
Gravity by Benchr records a company based in Portsmouth, United States, founded in 2008 according to LinkedIn, on a domain registered in 2008, with 11 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Darn Good Yarn growing?
Not at the moment. Gravity by Benchr estimates about 87,400 visits to darngoodyarn.com in September 2026, up 7% in a month and down 9% over three months. Darn Good Yarn ranks #400 of 32,083 Hobbies & Creative Arts brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Darn Good Yarn use?
Gravity by Benchr identifies darngoodyarn.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Darn Good Yarn's ad budget?
Gravity by Benchr does not publish a spend figure for Darn Good Yarn on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hobbies & Creative Arts brands in the United States?
Among Hobbies & Creative Arts brands in the United States in the Gravity by Benchr index, Darn Good Yarn ranks #400 of 32,083 by estimated traffic. Its closest competitors on the same market are Monument Hobbies, Eagle Emblems & Graphics, Retrograde Supply Co., ThreadArt and Reaper Patches. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Darn Good Yarn.