Brand page · Clothing · United States
Darn Tough: 1M visits a month, 55 active Meta ads, Gravity score 605.
Darn Tough — Darn Tough is an American sock manufacturer that produces merino wool socks for hiking, running, work, and everyday wear, with a focus on quality and durability. In September 2026 darntough.com drew an estimated 1M visits, up 2% on the month before. It ranks #128 of 97,158 Clothing brands in United States and holds a 3.6 Trustpilot rating over 84 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 128 peers: Clothing brands in United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Darn Tough is an American sock manufacturer that produces merino wool socks for hiking, running, work, and everyday wear, with a focus on quality and durability.
01 · Traffic
How much traffic Darn Tough gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Darn Tough drew an estimated 1M visits in September 2026, up 2% on the month before and down 12% over three months.
- Worldwide#14,208of 4.5M sites · Top 1%
- In United States#4,705of 1.2M sites · Top 1%
- Clothing, worldwide#1,077of 459,295 brands · Top 1%
- Clothing, United States#128of 97,158 brands · Top 1%
1M
estimated visits in September
1 mo ▲ +2.0%4 mo ▼ −11.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Darn Tough.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Darn Tough holds 3.6 out of 5 on Trustpilot over 84 reviews, 24 of them in the last twelve months: 55% of customers give five stars and 24% one star. That volume places Darn Tough in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Darn Tough sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Darn Tough sells on Shopify, 87% of its catalogue in stock. The best seller is Men's Hiker Micro Crew Midweight Hiking Socks, at US$26.00, followed by Men's Run No Show Tab Cushioned Ultra-Lightweight Running Socks and Women's Run No Show Tab Cushioned Ultra-Lightweight Running Socks.
#1Men's Hiker Micro Crew Midweight Hiking SocksDarn ToughUS$26.00In stock
#2Men's Run No Show Tab Cushioned Ultra-Lightweight Running SocksDarn ToughUS$20.00In stock
#3Women's Run No Show Tab Cushioned Ultra-Lightweight Running SocksDarn ToughUS$20.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Darn Tough in its comparison group.
- Average rating
- 4.86 / 5
- Rated products
- 99% of the catalogue
- In stock
- 87%
- Upper price quartile
- US$34.00
- Currency
- USD
04 · Ads
What Darn Tough is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Darn Tough runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since March 2023 (image, text, video).
Men's Weekender Work 3-PackDarn Tough Vermont Socks6 Oct 2026image
The Last Work Socks You'll NeedDarn Tough Vermont Socks5 Oct 2026video
Fall Forecast: Socks & SandalsDarn Tough Vermont Socks4 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Cabot Hosiery Mills, Inc.verified
Text ad20 Oct 2026Cabot Hosiery Mills, Inc.verified
Text ad20 Oct 2026Cabot Hosiery Mills, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Darn Tough.
The creators who tag @darntoughvermont on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @darntoughvermont on Instagram, led by Noah Dines (12.8K followers, 10.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNoah Dines@noah.dines · 🇺🇸 US | Travel tourism exploration Creator | 12.8K | 10.5% | 8 | Tagged @darntoughvermont |
06 · Competitors according to Gravity
Who Darn Tough competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Darn Tough among Clothing brands in United States. The closest is smartwool.eu, then DUNA, Supersox, SNOCKS, Alpin Loacker, IBEX.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| smartwool.eusmartwool.eu | |||||||
| DUNAduna.ua | |||||||
| Supersoxsupersox.com | |||||||
| SNOCKSsnocks.com | |||||||
| Alpin Loackeralpinloacker.com | |||||||
| IBEXibex.com |
07 · Company
The company behind Darn Tough.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Darn Tough is a company based in Northfield, United States, founded in 1978 according to LinkedIn, on a domain registered in January 2004. It employs about 231 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Northfield
- Founded
- 1978, per LinkedIn
- Domain registered
- 22 Jan 2004
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 231 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- darntough.com · Shopify · USD
- Catalogue
- 164 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Darn Tough
What people ask Google about Darn Tough.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Darn Tough legit?
According to Gravity by Benchr, Darn Tough is a brand based in Northfield, United States: its website has existed since January 2004, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 231 people on LinkedIn, it has 237,151 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Darn Tough reviews
Customers rate Darn Tough 3.6 out of 5 on Trustpilot over 84 reviews, 24 of them in the last twelve months: 55% give five stars, 24% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Darn Tough sell?
Darn Tough is an American sock manufacturer that produces merino wool socks for hiking, running, work, and everyday wear, with a focus on quality and durability. Gravity by Benchr classifies it under Clothing, with Socks making up 92% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Darn Tough cost?
Darn Tough's best seller, Men's Hiker Micro Crew Midweight Hiking Socks, sells US$26.00 on darntough.com. 87% of the catalogue is in stock. Gravity does not track prices daily: check darntough.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Darn Tough have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Darn Tough advertises on Facebook and Instagram and on Google, where its offers often run. Check darntough.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Darn Tough?
Darn Tough sells on its own website, darntough.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Darn Tough?
Gravity by Benchr records a company based in Northfield, United States, founded in 1978 according to LinkedIn, on a domain registered in 2004, with 231 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Darn Tough doing well?
Not at the moment. Gravity by Benchr estimates about 1,025,100 visits to darntough.com in September 2026, up 2% in a month and down 12% over three months. Darn Tough ranks #128 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Darn Tough use?
Gravity by Benchr identifies darntough.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Darn Tough spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Darn Tough on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, Darn Tough ranks #128 of 97,158 by estimated traffic. Its closest competitors on the same market are smartwool.eu, DUNA, Supersox, SNOCKS, Alpin Loacker. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Darn Tough.