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- Darn Tough UK
Brand page · Clothing · United Kingdom
Darn Tough UK traffic, ads & competitors 78.8k visits a month, 55 active Meta ads, Gravity score 555.
Darn Tough UK — Darn Tough UK sells merino wool socks for hiking, running, work, and everyday wear, guaranteed for life and made in the USA. In September 2026 darntough.uk drew an estimated 78.8k visits, up 12% on the month before. It ranks #657 of 19,668 Clothing brands in the United Kingdom.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1008 peers: Clothing brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Darn Tough UK sells merino wool socks for hiking, running, work, and everyday wear, guaranteed for life and made in the USA.
01 · Traffic
Darn Tough UK website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Darn Tough UK drew an estimated 78.8k visits in September 2026, up 12% on the month before and down 20% over three months.
- Worldwide#115,086of 4.5m sites · Top 5%
- In United Kingdom#6,005of 192k sites · Top 5%
- Clothing, worldwide#11,075of 459,295 brands · Top 5%
- Clothing, United Kingdom#657of 19,668 brands · Top 5%
78.8k
estimated visits in September
1 mo ▲ +12.1%4 mo ▼ −20.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Darn Tough UK reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Darn Tough UK holds 3.6 out of 5 on Trustpilot over 6 reviews, 2 of them in the last twelve months: 67% of customers give five stars and 17% one star.
Clothing Store Sportswear Store Activewear Store Software Company Shoe Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Darn Tough UK best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Darn Tough UK sells on Shopify, 100% of its catalogue in stock. The best seller is Men's Hiker Micro Crew Midweight Hiking Socks, at £29.00, followed by Men's Sunset Ridge Micro Crew Lightweight Hiking Socks and Men's The Standard Crew Cushioned Lightweight Lifestyle Socks.
#1Men's Hiker Micro Crew Midweight Hiking SocksDarn Tough UK£29.00In stock
#2Men's Sunset Ridge Micro Crew Lightweight Hiking SocksDarn Tough UK£28.00In stock
#3Men's The Standard Crew Cushioned Lightweight Lifestyle SocksDarn Tough UK£28.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Darn Tough UK in its comparison group.
- Average rating
- 4.78 / 5
- Rated products
- 99% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$42.35
- Currency
- GBP
04 · Ads
Darn Tough UK ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Darn Tough UK runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2024 (image, text, video).
Men's Weekender Work 3-PackDarn Tough Vermont Socks6 Oct 2026image
The Last Work Socks You'll NeedDarn Tough Vermont Socks5 Oct 2026video
Fall Forecast: Socks & SandalsDarn Tough Vermont Socks4 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Video ad20 Oct 2026Wide Openverified
Text ad20 Oct 2026Wide Openverified
Text ad20 Oct 2026KJD Advertising Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Darn Tough UK influencers
The creators who tag @darntoughvermont on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @darntoughvermont on Instagram, led by Noah Dines (12.8k followers, 10.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNoah Dines@noah.dines · 🇺🇸 US | Travel tourism exploration Creator | 12.8k | 10.5% | 8 | Tagged @darntoughvermont |
06 · Competitors according to Gravity
Darn Tough UK competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Darn Tough UK among Clothing brands in the United Kingdom. The closest is Bridgedale, then Clohill, London Sock Company, Main Squeeze, Pairs, HYWELLSOCKS.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Bridgedalebridgedale.com | |||||||
| Clohillclohill.com | |||||||
| London Sock Companylondonsockcompany.com | |||||||
| Main Squeezemainsqueezeworld.com | |||||||
| Pairspairs-socks.com | |||||||
| HYWELLSOCKShywellstore.com |
07 · Company
Who is behind Darn Tough UK?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Darn Tough UK is a company based in Chester, United Kingdom, on a domain registered in July 2020.
- Entity country
- 🇬🇧 United Kingdom · Chester
- Domain registered
- 20 Jul 2020
- Own store
- darntough.uk · Shopify · GBP
- Catalogue
- 77 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Darn Tough UK
What people ask Google about Darn Tough UK.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Darn Tough UK a legit company?
According to Gravity by Benchr, Darn Tough UK is a brand based in Chester, United Kingdom: its website has existed since July 2020, it sells on a Shopify store, it has 237,151 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Darn Tough UK known for?
Darn Tough UK sells merino wool socks for hiking, running, work, and everyday wear, guaranteed for life and made in the USA. Gravity by Benchr classifies it under Clothing, with Socks making up 49% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Darn Tough UK prices: how much is it?
Darn Tough UK's best seller, Men's Hiker Micro Crew Midweight Hiking Socks, sells £29.00 on darntough.uk. 100% of the catalogue is in stock. Gravity does not track prices daily: check darntough.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Darn Tough UK promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Darn Tough UK advertises on Facebook and Instagram and on Google, where its offers often run. Check darntough.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Darn Tough UK?
Darn Tough UK sells on its own website, darntough.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Darn Tough UK?
Gravity by Benchr records a company based in Chester, United Kingdom, whose domain was registered in 2020. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Darn Tough UK doing well?
Not at the moment. Gravity by Benchr estimates about 78,800 visits to darntough.uk in September 2026, up 12% in a month and down 20% over three months. Darn Tough UK ranks #657 of 19,668 Clothing brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Darn Tough UK use?
Gravity by Benchr identifies darntough.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. It advertises through Meta and on Google since October 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Darn Tough UK spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Darn Tough UK on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in the United Kingdom?
Among Clothing brands in the United Kingdom in the Gravity by Benchr index, Darn Tough UK ranks #657 of 19,668 by estimated traffic. Its closest competitors on the same market are Bridgedale, Clohill, London Sock Company, Main Squeeze and Pairs. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Darn Tough UK.