Brand page · Pet Supplies · United States
Darwin's traffic, ads & competitors 80.9k visits a month, 10 active Meta ads, Gravity score 664.
Darwin's — Darwin's is a pet food company that delivers fresh raw dog and cat food made with natural ingredients and veterinarian-formulated recipes to help pets live longer, healthier lives. In September 2026 darwinspet.com drew an estimated 80.9k visits, up 14% on the month before. It ranks #142 of 7,399 Pet Supplies brands in the United States and holds a 4.7 Trustpilot rating over 3,111 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 276 peers: Pet Supplies brands in the United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Darwin's is a pet food company that delivers fresh raw dog and cat food made with natural ingredients and veterinarian-formulated recipes to help pets live longer, healthier lives.
01 · Traffic
How much traffic Darwin's gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Darwin's drew an estimated 80.9k visits in September 2026, up 14% on the month before and up 21% over three months.
- Worldwide#112,523of 4.5m sites · Top 5%
- In United States#36,756of 1.2m sites · Top 5%
- Pet Supplies, worldwide#807of 52,845 brands · Top 5%
- Pet Supplies, United States#142of 7,399 brands · Top 5%
80.9k
estimated visits in September
1 mo ▲ +14.0%4 mo ▲ +21.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Darwin's.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Darwin's holds 4.7 out of 5 on Trustpilot over 3,111 reviews, 1,666 of them in the last twelve months: 85% of customers give five stars and 4% one star. That volume places Darwin's in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.
Pet Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Darwin's sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Darwin's sells on Shopify, 97% of its catalogue in stock. The best seller is Natural Selections Premium Beef Dog Food, at US$22.50, followed by Natural Selections Premium Turkey Dog Food and Natural Selections Premium Chicken Cat Food.
#1Natural Selections Premium Beef Dog FoodDarwin'sUS$22.50In stock
#2Natural Selections Premium Turkey Dog FoodDarwin'sUS$20.75In stock
#3Natural Selections Premium Chicken Cat FoodDarwin'sUS$22.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Darwin's in its comparison group.
- Average rating
- 4.92 / 5
- Rated products
- 80% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$22.69
- Currency
- USD
04 · Ads
What Darwin's is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Darwin's runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since February 2025 (image, text, video).
Reset the Routine. Save 50%.Darwin's Natural Pet Products17 Aug 2026image
Try Raw. Make the Switch.Darwin's Natural Pet Products14 Aug 2026image
Try Raw. Make the Switch.Darwin's Natural Pet Products20 Jul 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad14 Sept 2026DARWIN'S NATURAL PET PRODUCTSverified
Text ad14 Sept 2026DARWIN'S NATURAL PET PRODUCTSverified
Text ad14 Sept 2026DARWIN'S NATURAL PET PRODUCTSverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Darwin's.
The creators who tag @darwinspetfood on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @darwinspetfood on Instagram, led by chompers the corgi (107k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| cchompers the corgi@chompersthecorgi · 🇺🇸 US | Pets nature Creator | 107k | 0.3% | 5 | Tagged @darwinspetfood |
06 · Competitors according to Gravity
Who Darwin's competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Darwin's among Pet Supplies brands in the United States. The closest is Discover NutriSource Pet Foods, then Stella & Chewy's, Smart Cookie Dog Treats, timberwolfpet, Redbarn Pet Products, Polkadog.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Discover NutriSource Pet Foodsdiscovernutrisource.com | |||||||
| Stella & Chewy'sstellaandchewys.com | |||||||
| Smart Cookie Dog Treatssmartcookietreats.com | |||||||
| timberwolfpettimberwolfpet.com | |||||||
| Redbarn Pet Productsredbarn.com | |||||||
| Polkadogpolkadog.com |
07 · Company
The company behind Darwin's.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Darwin's is a company based in Tukwila, United States, founded in 2004 according to LinkedIn, on a domain registered in September 2003. It employs about 61 people.
- Entity country
- 🇺🇸 United States · Tukwila
- Founded
- 2004, per LinkedIn
- Domain registered
- 9 Sept 2003
- Status
- Operating
- Employees
- 61 on LinkedIn
- Own store
- darwinspet.com · Shopify · USD
- Catalogue
- 38 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Darwin's
What people ask Google about Darwin's.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Darwin's a legit company?
According to Gravity by Benchr, Darwin's is a brand based in Tukwila, United States: its website has existed since September 2003, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 61 people on LinkedIn, it has 52,626 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Darwin's reviews
Customers rate Darwin's 4.7 out of 5 on Trustpilot over 3,111 reviews, 1,666 of them in the last twelve months: 85% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Darwin's sell?
Darwin's is a pet food company that delivers fresh raw dog and cat food made with natural ingredients and veterinarian-formulated recipes to help pets live longer, healthier lives. Gravity by Benchr classifies it under Pet Supplies, with Dog Supplies making up 73% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Darwin's cost?
Darwin's' best seller, Natural Selections Premium Beef Dog Food, sells US$22.50 on darwinspet.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check darwinspet.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Darwin's promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Darwin's advertises on Facebook and Instagram and on Google, where its offers often run. Check darwinspet.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Darwin's?
Darwin's sells on its own website, darwinspet.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Darwin's?
Gravity by Benchr records a company based in Tukwila, United States, founded in 2004 according to LinkedIn, on a domain registered in 2003, with 61 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Darwin's doing well?
Yes. Gravity by Benchr estimates about 80,900 visits to darwinspet.com in September 2026, up 14% in a month and up 21% over three months. Darwin's ranks #142 of 7,399 Pet Supplies brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Darwin's use?
Gravity by Benchr identifies darwinspet.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Darwin's' ad budget?
Gravity by Benchr does not publish a spend figure for Darwin's on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands in the United States?
Among Pet Supplies brands in the United States in the Gravity by Benchr index, Darwin's ranks #142 of 7,399 by estimated traffic. Its closest competitors on the same market are Discover NutriSource Pet Foods, Stella & Chewy's, Smart Cookie Dog Treats, timberwolfpet and Redbarn Pet Products. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Darwin's.