Brand page · Personal Care · United States
Dazzle Dry: 385K visits a month, 108 active Meta ads, Gravity score 581.
Dazzle Dry — Dazzle Dry is a nail polish brand that offers cruelty-free, non-toxic, and fast-drying nail lacquer systems. Their products are vegan, TPO-free, and designed to dry in five minutes while lasting 7+ days without chipping. In September 2026 dazzledry.com drew an estimated 385K visits, up 1% on the month before. It ranks #200 of 33,626 Personal Care brands in United States.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Dazzle Dry is a nail polish brand that offers cruelty-free, non-toxic, and fast-drying nail lacquer systems. Their products are vegan, TPO-free, and designed to dry in five minutes while lasting 7+ days without chipping.
01 · Traffic
How much traffic Dazzle Dry gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Dazzle Dry drew an estimated 385K visits in September 2026, up 1% on the month before and down 8% over three months.
- Worldwide#30,735of 4.5M sites · Top 1%
- In United States#9,958of 1.2M sites · Top 1%
- Personal Care, worldwide#1,259of 215,119 brands · Top 1%
- Personal Care, United States#200of 33,626 brands · Top 1%
385K
estimated visits in September
1 mo ▲ +1.2%4 mo ▼ −8.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Dazzle Dry.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Dazzle Dry holds 2.9 out of 5 on Trustpilot over 2 reviews, 2 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Beauty Product Supplier Cosmetics Store Nail Salon
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Dazzle Dry sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Dazzle Dry sells on Shopify, 98% of its catalogue in stock. The best seller is Top Coat, at US$22.00, followed by Base Coat and Top Coat.
#1Top CoatDazzle DryUS$22.00In stock
#2Base CoatDazzle DryUS$22.00In stock- #3Top CoatDazzle DryUS$11.00–US$22.00In stock
- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Dazzle Dry in its comparison group.
- Average rating
- 4.65 / 5
- Rated products
- 99% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$22.00
- Currency
- USD
04 · Ads
What Dazzle Dry is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Dazzle Dry runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since March 2023 (image, text, video).
Gel-Like Shine. No UV Lamp.Dazzle Dry7 Oct 2026video
Gel-Like Shine. No UV Lamp.Dazzle Dry7 Oct 2026video
Dazzle DryDazzle Dry6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026VB Cosmetics Inc.verified
Text ad20 Oct 2026VB Cosmetics Inc.verified
Image ad20 Oct 2026VB Cosmetics Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Dazzle Dry.
The creators who tag @dazzle_dry on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @dazzle_dry on Instagram, led by Elizabeth (15.8K followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EElizabeth@eabnailart · 🇺🇸 US | Beauty cosmetics skincare Creator | 15.8K | 0.2% | 4 | Tagged @dazzle_dry |
06 · Competitors according to Gravity
Who Dazzle Dry competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Dazzle Dry among Personal Care brands in United States. The closest is Dazzle Dry Australia & New Zealand, then Olive and June, Manucurist, Pink Gellac, sallyhansen.com, LONDONTOWN.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Dazzle Dry Australia & New Zealanddazzledryaustralia.com.au | |||||||
| Olive and Juneoliveandjune.com | |||||||
| Manucuristuk.manucurist.com | |||||||
| Pink Gellacpinkgellac.com | |||||||
| sallyhansen.comsallyhansen.com | |||||||
| LONDONTOWNlondontownusa.com |
07 · Company
The company behind Dazzle Dry.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Dazzle Dry is a company based in Chandler, United States, founded in 1993 according to LinkedIn, on a domain registered in April 2007. It employs about 148 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Chandler
- Founded
- 1993, per LinkedIn
- Domain registered
- 21 Apr 2007
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 148 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- dazzledry.com · Shopify · USD
- Catalogue
- 81 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Dazzle Dry
What people ask Google about Dazzle Dry.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Dazzle Dry legit or a scam?
According to Gravity by Benchr, Dazzle Dry is a brand based in Chandler, United States: its website has existed since April 2007, it sells on a Shopify store, it employs 148 people on LinkedIn, it has 166,063 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Dazzle Dry sell?
Dazzle Dry is a nail polish brand that offers cruelty-free, non-toxic, and fast-drying nail lacquer systems. Their products are vegan, TPO-free, and designed to dry in five minutes while lasting 7+ days without chipping. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 98% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Dazzle Dry expensive?
Dazzle Dry's best seller, Top Coat, sells US$22.00 on dazzledry.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check dazzledry.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Dazzle Dry promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Dazzle Dry advertises on Facebook and Instagram and on Google, where its offers often run. Check dazzledry.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Dazzle Dry?
Dazzle Dry sells on its own website, dazzledry.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Dazzle Dry?
Gravity by Benchr records a company based in Chandler, United States, founded in 1993 according to LinkedIn, on a domain registered in 2007, with 148 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Dazzle Dry growing?
Not at the moment. Gravity by Benchr estimates about 384,500 visits to dazzledry.com in September 2026, up 1% in a month and down 8% over three months. Dazzle Dry ranks #200 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Dazzle Dry use?
Gravity by Benchr identifies dazzledry.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since March 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Dazzle Dry's ad budget?
Gravity by Benchr does not publish a spend figure for Dazzle Dry on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Dazzle Dry ranks #200 of 33,626 by estimated traffic. Its closest competitors on the same market are Dazzle Dry Australia & New Zealand, Olive and June, Manucurist, Pink Gellac, sallyhansen.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Dazzle Dry.