Brand page · Personal Care · Netherlands
Pink Gellac: 278K visits a month, 285 active Meta ads, Gravity score 562.
Pink Gellac — Pink Gellac is a brand that sells gel nail polish, gel nail stickers, press-ons, and nail care products for at-home manicures. They offer salon-quality products that are vegan, HEMA-free, and TPO-free. In September 2026 pinkgellac.com drew an estimated 278K visits, down 21% on the month before. It ranks #16 of 2,136 Personal Care brands in Netherlands and holds a 4.5 Trustpilot rating over 44,946 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 50 peers: Personal Care brands in Netherlands with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Pink Gellac is a brand that sells gel nail polish, gel nail stickers, press-ons, and nail care products for at-home manicures. They offer salon-quality products that are vegan, HEMA-free, and TPO-free.
01 · Traffic
How much traffic Pink Gellac gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Pink Gellac drew an estimated 278K visits in September 2026, down 21% on the month before and down 55% over three months.
- Worldwide#39,929of 4.5M sites · Top 1%
- In Netherlands#508of 78.6K sites · Top 1%
- Personal Care, worldwide#1,709of 215,119 brands · Top 1%
- Personal Care, Netherlands#16of 2,136 brands · Top 1%
278K
estimated visits in September
1 mo ▼ −20.9%4 mo ▼ −55.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Pink Gellac.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Pink Gellac holds 4.5 out of 5 on Trustpilot over 44,946 reviews, 3,828 of them in the last twelve months: 77% of customers give five stars and 3% one star. That volume places Pink Gellac in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %. On Google, Pink Gellac scores 4.2 over 488 reviews.
Beauty Supply Store Cosmetics Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Pink Gellac sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Pink Gellac sells on Shopify, 87% of its catalogue in stock. The best seller is Shine Top Coat, at €17.00, followed by Peel Base and Prep Booster.
#1Shine Top CoatPink Gellac€17.00In stock
#2Peel BasePink Gellac€17.00In stock
#3Prep BoosterPink Gellac€17.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Pink Gellac in its comparison group.
- Average rating
- 4.77 / 5
- Rated products
- 55% of the catalogue
- In stock
- 87%
- Upper price quartile
- US$21.28
- Currency
- EUR
04 · Ads
What Pink Gellac is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Pink Gellac runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Dé kleuren van het najaarPink Gellac7 Oct 2026video
Perfecte nagels 14 dagenPink Gellac6 Oct 2026video
Your nails, but make it fallPink Gellac6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026PBC International B.V.verified
Text ad21 Oct 2026PBC International B.V.verified
Video ad21 Oct 2026PBC International B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Pink Gellac.
The creators who tag @pinkgellac on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @pinkgellac on Instagram, led by 𝑀𝑎𝑎𝑖𝑘𝑒'𝑠 𝑁𝑎𝑖𝑙 𝐵𝑜𝑢𝑡𝑖𝑞𝑢𝑒 (12.6K followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝑀𝑎𝑎𝑖𝑘𝑒'𝑠 𝑁𝑎𝑖𝑙 𝐵𝑜𝑢𝑡𝑖𝑞𝑢𝑒@maaikes_nail_boutique · 🇳🇱 NL | Beauty cosmetics skincare Creator | 12.6K | 0.2% | 12 | Tagged @pinkgellac |
06 · Competitors according to Gravity
Who Pink Gellac competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Pink Gellac among Personal Care brands in Netherlands. The closest is Glossify, then Beetles Gel Polish, NEONAIL, Dashing Diva, Young Nails, OPI®.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Glossifyglossify.co.uk | |||||||
| Beetles Gel Polishbeetlesgel.com | |||||||
| NEONAILneonail.de | |||||||
| Dashing Divadashingdiva.com | |||||||
| Young Nailsyoungnails.com | |||||||
| OPI®opi.com |
07 · Company
The company behind Pink Gellac.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Pink Gellac is a company based in Hilversum, Netherlands, founded in 2013 according to LinkedIn, on a domain registered in September 2012. It employs about 100 people, is listed at private_equity stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands · Hilversum
- Founded
- 2013, per LinkedIn
- Domain registered
- 28 Sept 2012
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 100 on LinkedIn · 51-200
- Funding stage
- Private equity · last deal: private equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- pinkgellac.com · Shopify · EUR
- Catalogue
- 124 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Pink Gellac
What people ask Google about Pink Gellac.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Pink Gellac a legit company?
According to Gravity by Benchr, Pink Gellac is a brand based in Hilversum, Netherlands: its website has existed since September 2012, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 100 people on LinkedIn, it has 252,121 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Pink Gellac reviews
Customers rate Pink Gellac 4.5 out of 5 on Trustpilot over 44,946 reviews, 3,828 of them in the last twelve months: 77% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, Pink Gellac scores 4.2 over 488 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Pink Gellac known for?
Pink Gellac is a brand that sells gel nail polish, gel nail stickers, press-ons, and nail care products for at-home manicures. They offer salon-quality products that are vegan, HEMA-free, and TPO-free. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 88% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Pink Gellac cost?
Pink Gellac's best seller, Shine Top Coat, sells €17.00 on pinkgellac.com. 87% of the catalogue is in stock. Gravity does not track prices daily: check pinkgellac.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Pink Gellac discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Pink Gellac advertises on Facebook and Instagram and on Google, where its offers often run. Check pinkgellac.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Pink Gellac?
Pink Gellac sells on its own website, pinkgellac.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Pink Gellac?
Gravity by Benchr records a company based in Hilversum, Netherlands, founded in 2013 according to LinkedIn, on a domain registered in 2012, with 100 employees on LinkedIn, listed at private_equity stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Pink Gellac growing?
Not at the moment. Gravity by Benchr estimates about 277,700 visits to pinkgellac.com in September 2026, down 21% in a month and down 55% over three months. Pink Gellac ranks #16 of 2,136 Personal Care brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Pink Gellac use?
Gravity by Benchr identifies pinkgellac.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Pink Gellac spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Pink Gellac on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Netherlands?
Among Personal Care brands in Netherlands in the Gravity by Benchr index, Pink Gellac ranks #16 of 2,136 by estimated traffic. Its closest competitors on the same market are Glossify, Beetles Gel Polish, NEONAIL, Dashing Diva, Young Nails. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Pink Gellac.