Brand page · Electronics Accessories · Netherlands
MSI traffic, ads & competitors 127k visits a month, 13 active Meta ads, Gravity score 689.
MSI — MSI e-Shop is the official online store for MSI Deutschland, selling gaming products including mainboards, desktop PCs, monitors, all-in-one PCs, mini-PCs, laptops, and water cooling systems. In September 2026 de-store.msi.com drew an estimated 127k visits, up 82% on the month before. It ranks #37 of 968 Electronics Accessories brands in the Netherlands and holds a 3.9 Trustpilot rating over 800 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 22 peers: Electronics Accessories brands in the Netherlands with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
MSI e-Shop is the official online store for MSI Deutschland, selling gaming products including mainboards, desktop PCs, monitors, all-in-one PCs, mini-PCs, laptops, and water cooling systems.
01 · Traffic
MSI website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
MSI drew an estimated 127k visits in September 2026, up 82% on the month before and up 83% over three months.
- Worldwide#76,414of 4.5m sites · Top 5%
- In Germany#3,465of 184k sites · Top 5%
- Electronics Accessories, worldwide#1,389of 56,814 brands · Top 5%
- Electronics Accessories, Germany#37of 968 brands · Top 5%
127k
estimated visits in September
1 mo ▲ +82.3%4 mo ▲ +82.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
MSI reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
MSI holds 3.9 out of 5 on Trustpilot over 800 reviews, 31 of them in the last twelve months: 68% of customers give five stars and 12% one star. That volume places MSI in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Used Computer Store Computer Store Computer Hardware Manufacturer Computer and Accessories Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
MSI best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
MSI sells on Shopify, 57% of its catalogue in stock. The best seller is STEALTH TROOPER BACKPACK II, at €99.00, followed by AGILITY GD21 (Geschenk) and MSI Lucky Doll Schlüsselanhänger.
#1STEALTH TROOPER BACKPACK IIMSI€99.00In stock
#2AGILITY GD21 (Geschenk)MSI€15.90In stock
#3MSI Lucky Doll SchlüsselanhängerMSI€12.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places MSI in its comparison group.
- Average rating
- 4.80 / 5
- Rated products
- 12% of the catalogue
- In stock
- 57%
- Upper price quartile
- US$838.91
- Currency
- EUR
04 · Ads
MSI ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
MSI runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp.
TRIFFT INS ZIELMSI Gaming10 Oct 2026image
Crosshair A16 HX MLG Edition E8WGK-095MSI Gaming9 Oct 2026image
Cyborg 17MSI Gaming1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
MSI influencers
The creators who tag @msigaming_de on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @msigaming_de on Instagram, led by ALTERNATE (329k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AALTERNATE@alternate.de · 🇩🇪 DE | Tech gadgets innovation Creator | 329k | 0.1% | 4 | Tagged @msigaming_de |
06 · Competitors according to Gravity
MSI competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for MSI among Electronics Accessories brands in the Netherlands. The closest is bestware, then TopAchat, ASUS, box.co.uk, Caseking, COOLMOD.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| bestwarebestware.com | |||||||
| TopAchattopachat.com | |||||||
| ASUSasus.com.cn | |||||||
| box.co.ukbox.co.uk | |||||||
| Casekingcaseking.de | |||||||
| COOLMODcoolmod.com |
07 · Company
Who is behind MSI?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
MSI is a company based in Helmond, Netherlands. It employs about 3,901 people.
- Entity country
- 🇳🇱 Netherlands · Helmond
- Employees
- 3,901 on LinkedIn
- Own store
- de-store.msi.com · Shopify · EUR
- Catalogue
- 262 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about MSI
What people ask Google about MSI.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is MSI a legit company?
According to Gravity by Benchr, MSI is a brand based in Helmond, Netherlands: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 3,901 people on LinkedIn, it has 138,221 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
MSI reviews
Customers rate MSI 3.9 out of 5 on Trustpilot over 800 reviews, 31 of them in the last twelve months: 68% give five stars, 12% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is MSI?
MSI e-Shop is the official online store for MSI Deutschland, selling gaming products including mainboards, desktop PCs, monitors, all-in-one PCs, mini-PCs, laptops, and water cooling systems. Gravity by Benchr classifies it under Electronics Accessories, with Computer Components making up 26% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
MSI prices: how much is it?
MSI's best seller, STEALTH TROOPER BACKPACK II, sells €99.00 on de-store.msi.com. 57% of the catalogue is in stock. Gravity does not track prices daily: check de-store.msi.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a MSI discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: MSI advertises on Facebook and Instagram, where its offers often run. Check de-store.msi.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy MSI?
MSI sells on its own website, de-store.msi.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns MSI?
Gravity by Benchr records a company based in Helmond, Netherlands, with 3,901 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is MSI growing?
Yes. Gravity by Benchr estimates about 127,400 visits to de-store.msi.com in September 2026, up 82% in a month and up 83% over three months. MSI ranks #37 of 968 Electronics Accessories brands in the Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does MSI use?
Gravity by Benchr identifies de-store.msi.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does MSI spend on Meta ads?
Gravity by Benchr does not publish a spend figure for MSI on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Electronics Accessories brands in the Netherlands?
Among Electronics Accessories brands in the Netherlands in the Gravity by Benchr index, MSI ranks #37 of 968 by estimated traffic. Its closest competitors on the same market are bestware, TopAchat, ASUS, box.co.uk and Caseking. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with MSI.