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- Dear Frances
Brand page · Shoes · United States
Dear Frances traffic, ads & competitors 52.9k visits a month, 69 active Meta ads, Gravity score 610.
Dear Frances — Dear Frances is a luxury women's footwear brand designed in London and handmade in Italy, known for minimalist refinement and Italian craftsmanship. In September 2026 dearfrances.com drew an estimated 52.9k visits, down 3% on the month before. It ranks #496 of 6,771 Shoes brands in the United States and holds a 4.2 Trustpilot rating over 190 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 428 peers: Shoes brands in the United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Dear Frances is a luxury women's footwear brand designed in London and handmade in Italy, known for minimalist refinement and Italian craftsmanship.
01 · Traffic
Dear Frances website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Dear Frances drew an estimated 52.9k visits in September 2026, down 3% on the month before and down 20% over three months.
- Worldwide#161,930of 4.5m sites · Top 5%
- In United States#51,996of 1.2m sites · Top 5%
- Shoes, worldwide#3,367of 46,962 brands · Top 10%
- Shoes, United States#496of 6,771 brands · Top 10%
52.9k
estimated visits in September
1 mo ▼ −3.3%4 mo ▼ −19.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Dear Frances reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Dear Frances holds 4.2 out of 5 on Trustpilot over 190 reviews, 85 of them in the last twelve months: 78% of customers give five stars and 15% one star. That volume places Dear Frances in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Fashion Designer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Dear Frances best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Dear Frances sells on Shopify, 97% of its catalogue in stock. The best seller is Tye Slide, Black, at US$145.00, followed by Balla Mesh, White and Tye Slide, Clay.
#1Tye Slide, BlackDear FrancesUS$145.00In stock
#2Balla Mesh, WhiteDear FrancesUS$430.00In stock
#3Tye Slide, ClayDear FrancesUS$145.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Dear Frances in its comparison group.
- Average rating
- 4.59 / 5
- Rated products
- 34% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$640.00
- Currency
- USD
04 · Ads
Dear Frances ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Dear Frances runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Effortless comfort, Italian craftsmanshipDear Frances7 Oct 2026image
The perfect ankle bootDear Frances7 Oct 2026image
The perfect ankle bootDear Frances7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Dear Frances Limitedverified
Text ad20 Oct 2026Dear Frances Limitedverified
Text ad20 Oct 2026Dear Frances Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Dear Frances influencers
The creators who tag @dear_frances on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @dear_frances on Instagram, led by Mel (102k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMel@melo_and_co · 🇺🇸 US | Fashion style luxury Creator | 102k | 0.3% | 7 | Tagged @dear_frances |
06 · Competitors according to Gravity
Dear Frances competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Dear Frances among Shoes brands in the United States. The closest is To Boot New York, then The Alden Shop, daniellashevel.com, August Special®, Idrese, NEIL J. RODGERS.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| To Boot New Yorktoboot.com | |||||||
| The Alden Shopaldenshop.com | |||||||
| daniellashevel.comdaniellashevel.com | |||||||
| August Special®augustspecial.com | |||||||
| Idreseidrese.com | |||||||
| NEIL J. RODGERSneiljrodgers.com |
07 · Company
Who is behind Dear Frances?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Dear Frances is a company based in Sheridan, United States, founded in 2016 according to LinkedIn, on a domain registered in September 2012. It employs about 9 people.
- Entity country
- 🇺🇸 United States · Sheridan
- Founded
- 2016, per LinkedIn
- Domain registered
- 4 Sept 2012
- Employees
- 9 on LinkedIn
- Own store
- dearfrances.com · Shopify · USD
- Catalogue
- 154 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Dear Frances
What people ask Google about Dear Frances.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Dear Frances legit or a scam?
According to Gravity by Benchr, Dear Frances is a brand based in Sheridan, United States: its website has existed since September 2012, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 9 people on LinkedIn, it has 252,444 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Dear Frances?
Customers rate Dear Frances 4.2 out of 5 on Trustpilot over 190 reviews, 85 of them in the last twelve months: 78% give five stars, 15% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Dear Frances sell?
Dear Frances is a luxury women's footwear brand designed in London and handmade in Italy, known for minimalist refinement and Italian craftsmanship. Gravity by Benchr classifies it under Shoes, with Flats making up 38% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Dear Frances prices: how much is it?
Dear Frances' best seller, Tye Slide, Black, sells US$145.00 on dearfrances.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check dearfrances.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Dear Frances discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Dear Frances advertises on Facebook and Instagram and on Google, where its offers often run. Check dearfrances.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Dear Frances?
Dear Frances sells on its own website, dearfrances.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Dear Frances?
Gravity by Benchr records a company based in Sheridan, United States, founded in 2016 according to LinkedIn, on a domain registered in 2012, with 9 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Dear Frances doing well?
Not at the moment. Gravity by Benchr estimates about 52,900 visits to dearfrances.com in September 2026, down 3% in a month and down 20% over three months. Dear Frances ranks #496 of 6,771 Shoes brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Dear Frances use?
Gravity by Benchr identifies dearfrances.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Dear Frances spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Dear Frances on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in the United States?
Among Shoes brands in the United States in the Gravity by Benchr index, Dear Frances ranks #496 of 6,771 by estimated traffic. Its closest competitors on the same market are To Boot New York, The Alden Shop, daniellashevel.com, August Special® and Idrese. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Dear Frances.