Brand page · Clothing
Decathlon: 3.4M visits a month, 101 active Meta ads.
Decathlon — Decathlon is a multi-sport company that creates products and experiences for everyone, from beginners to top athletes, making the benefits of sport affordable, inclusive and accessible to all. In September 2026 decathlon.ch drew an estimated 3.4M visits, down 17% on the month before. It ranks #1 of 1,159 Clothing brands and holds a 1.7 Trustpilot rating over 208 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Decathlon is a multi-sport company that creates products and experiences for everyone, from beginners to top athletes, making the benefits of sport affordable, inclusive and accessible to all.
01 · Traffic
How much traffic Decathlon gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Decathlon drew an estimated 3.4M visits in September 2026, down 17% on the month before and down 11% over three months.
- Worldwide#4,643of 4.5M sites · Top 1%
- In Switzerland#18of 26.5K sites · Top 1%
- Clothing, worldwide#339of 459,295 brands · Top 1%
- Clothing, Switzerland#1of 1,159 brands · Top 1%
3.4M
estimated visits in September
1 mo ▼ −16.5%4 mo ▼ −11.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Decathlon.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Decathlon holds 1.7 out of 5 on Trustpilot over 208 reviews, 102 of them in the last twelve months: 12% of customers give five stars and 72% one star. That volume places Decathlon in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Running Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Decathlon sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Decathlon's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Decathlon in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Decathlon is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Decathlon runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since August 2022 (image, text, video).
Set da sci stagionale per i più piccoli da CHF 79.- invece di 99.-Decathlon Switzerland14 Oct 2026image
Saison-Skiset ab CHF 79.-Decathlon Switzerland14 Oct 2026image
RCB-EV85F 400W Electric Scooter for AdultsDecathlon Switzerland14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026DECATHLON SWITZERLAND SAverified
Text ad21 Oct 2026DECATHLON SWITZERLAND SAverified
Text ad21 Oct 2026DECATHLON SWITZERLAND SAverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Decathlon.
The creators who tag @decathlon_ch on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @decathlon_ch on Instagram, led by 🐾 8 zampe on the road 🐾 (10.7K followers, 4.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �🐾 8 zampe on the road 🐾@8zampeontheroad · 🇮🇹 IT | Fitness sport bodybuilding Creator | 10.7K | 4.6% | 8 | Tagged @decathlon_ch |
06 · Competitors according to Gravity
Who Decathlon competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Decathlon among Clothing brands. The closest is Ochsner Sport, then sportler.com, intersport.at, gigasport.at, Sports Basement, Sportovna.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Ochsner Sportochsnersport.ch | |||||||
| sportler.comsportler.com | |||||||
| intersport.atintersport.at | |||||||
| gigasport.atgigasport.at | |||||||
| Sports Basementsportsbasement.com | |||||||
| Sportovnasportovna.cz |
07 · Company
The company behind Decathlon.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Decathlon is an e-commerce brand. It employs about 43,364 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 43,364 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- decathlon.ch
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Decathlon
What people ask Google about Decathlon.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Decathlon legit?
According to Gravity by Benchr, Decathlon is a brand: its Trustpilot profile is claimed by the brand, it employs 43,364 people on LinkedIn, it has 35,521 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Decathlon?
Customers rate Decathlon 1.7 out of 5 on Trustpilot over 208 reviews, 102 of them in the last twelve months: 12% give five stars, 72% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Decathlon known for?
Decathlon is a multi-sport company that creates products and experiences for everyone, from beginners to top athletes, making the benefits of sport affordable, inclusive and accessible to all. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Is there a Decathlon discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Decathlon advertises on Facebook and Instagram and on Google, where its offers often run. Check decathlon.ch for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Decathlon?
Gravity by Benchr records a company, with 43,364 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Decathlon growing?
Not at the moment. Gravity by Benchr estimates about 3,412,300 visits to decathlon.ch in September 2026, down 17% in a month and down 11% over three months. Decathlon ranks #1 of 1,159 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Decathlon spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Decathlon on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands?
Among Clothing brands in the Gravity by Benchr index, Decathlon ranks #1 of 1,159 by estimated traffic. Its closest competitors on the same market are Ochsner Sport, sportler.com, intersport.at, gigasport.at, Sports Basement. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Decathlon.