Brand page · Shoes · Italy
Decathlon: 10.7m visits a month, 69 active Meta ads.
Decathlon — Decathlon is a sports retail company that sells athletic shoes, sports equipment, and sporting goods. In September 2026 decathlon.it drew an estimated 10.7m visits, down 22% on the month before. It ranks #1 of 1,719 Shoes brands in Italy and holds a 1.5 Trustpilot rating over 2,652 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Decathlon is a sports retail company that sells athletic shoes, sports equipment, and sporting goods.
01 · Traffic
How much traffic Decathlon gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Decathlon drew an estimated 10.7m visits in September 2026, down 22% on the month before and down 3% over three months.
- Worldwide#2,001of 4.5m sites · Top 1%
- In Italy#46of 138k sites · Top 1%
- Shoes, worldwide#10of 46,962 brands · Top 1%
- Shoes, Italy#1of 1,719 brands · Top 1%
10.7m
estimated visits in September
1 mo ▼ −22.0%4 mo ▼ −2.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Decathlon.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Decathlon holds 1.5 out of 5 on Trustpilot over 2,652 reviews, 612 of them in the last twelve months: 12% of customers give five stars and 75% one star. That volume places Decathlon in the top 5% of the 270,321 Trustpilot pages in the Gravity index.
Sporting Goods Store Winter sport Store Outdoor Sports Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Decathlon sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Decathlon's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Decathlon in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Decathlon is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Decathlon runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since February 2022 (image, text, video).
Decathlon RunnersDecathlon Italia14 Oct 2026image
Second Hand - Sci Rossignol Sender Soul 102 + Attacchi - Buono -Decathlon Italia14 Oct 2026image
Second Hand - Sci Junior Fischer Rc4 Race Usato + Attacchi - BuonDecathlon Italia14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026DECATHLON S.R.Lverified
Text ad21 Oct 2026DECATHLON S.R.Lverified
Text ad21 Oct 2026DECATHLON S.R.Lverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Decathlon.
The creators who tag @decathlon_italia on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @decathlon_italia on Instagram, led by "Cesco" Cesconetto Daniele (21.5k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ""Cesco" Cesconetto Daniele@cesconetto_daniele · 🇮🇹 IT | Fitness sport bodybuilding Creator | 21.5k | 0.3% | 8 | Tagged @decathlon_italia |
06 · Competitors according to Gravity
Who Decathlon competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Decathlon among Shoes brands in Italy. The closest is decathlon.com.gr, then intersport.fr, Desport, sport2000.fr, gigasport.at, sportscheck.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| decathlon.com.grdecathlon.com.gr | |||||||
| intersport.frintersport.fr | |||||||
| Desportdesport.ru | |||||||
| sport2000.frsport2000.fr | |||||||
| gigasport.atgigasport.at | |||||||
| sportscheck.comsportscheck.com |
07 · Company
The company behind Decathlon.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Decathlon is a company based in Italy.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- decathlon.it
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Decathlon
What people ask Google about Decathlon.
6 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Decathlon reviews: is it worth it?
Customers rate Decathlon 1.5 out of 5 on Trustpilot over 2,652 reviews, 612 of them in the last twelve months: 12% give five stars, 75% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Decathlon sell?
Decathlon is a sports retail company that sells athletic shoes, sports equipment, and sporting goods. Gravity by Benchr classifies it under Shoes. Source: Gravity by Benchr product classification.
Is there a Decathlon discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Decathlon advertises on Facebook and Instagram and on Google, where its offers often run. Check decathlon.it for current promotions. Source: Gravity by Benchr ad records, October 2026.
Is Decathlon growing?
Not at the moment. Gravity by Benchr estimates about 10,674,700 visits to decathlon.it in September 2026, down 22% in a month and down 3% over three months. Decathlon ranks #1 of 1,719 Shoes brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Decathlon spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Decathlon on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in Italy?
Among Shoes brands in Italy in the Gravity by Benchr index, Decathlon ranks #1 of 1,719 by estimated traffic. Its closest competitors on the same market are decathlon.com.gr, intersport.fr, Desport, sport2000.fr and gigasport.at. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Decathlon.