Brand page · Chairs · South Africa
Decofurn Furniture: 792K visits a month, 136 active Meta ads.
Decofurn Furniture — Decofurn Furniture is a South African furniture retailer, manufacturer, and importer that operates 12 warehouse concept stores nationwide and one of the country's largest online furniture stores. In September 2026 decofurnsa.co.za drew an estimated 792K visits, down 2% on the month before. It ranks #1 of 36 Chairs brands in South Africa.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Decofurn Furniture is a South African furniture retailer, manufacturer, and importer that operates 12 warehouse concept stores nationwide and one of the country's largest online furniture stores.
01 · Traffic
How much traffic Decofurn Furniture gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Decofurn Furniture drew an estimated 792K visits in September 2026, down 2% on the month before and up 8% over three months.
- Worldwide#17,378of 4.5M sites · Top 1%
- In South Africa#130of 33.7K sites · Top 1%
- Chairs, worldwide#17of 13,042 brands · Top 1%
- Chairs, South Africa#1of 36 brands · Top 5%
792K
estimated visits in September
1 mo ▼ −2.2%4 mo ▲ +8.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Decofurn Furniture.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Decofurn Furniture holds 2.6 out of 5 on Trustpilot over 4 reviews, 4 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Sofa Store Furniture Store Living Room Furniture Store Furniture Accessories
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Decofurn Furniture sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Decofurn Furniture sells on Shopify, 83% of its catalogue in stock. The best seller is Assembly fee, at ZAR 20.00–ZAR 200.00, followed by EMMY WOODEN LEG DINING CHAIR and VEGA 160cm STANDING MIRROR.
#1Assembly feeDecofurn FurnitureZAR 20.00–ZAR 200.00In stock
#2EMMY WOODEN LEG DINING CHAIRDecofurn FurnitureZAR 249.00–ZAR 269.00In stock
#3VEGA 160cm STANDING MIRRORDecofurn FurnitureZAR 799.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Decofurn Furniture in its comparison group.
- Average rating
- 4.50 / 5
- Rated products
- 94% of the catalogue
- In stock
- 83%
- Upper price quartile
- US$145.33
- Currency
- ZAR
04 · Ads
What Decofurn Furniture is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Decofurn Furniture runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since December 2022 (image, text, video).
Decofurn FurnitureDecofurn Furniture14 Oct 2026image
Modern Dining FurnitureDecofurn Furniture14 Oct 2026image
Spring LivingDecofurn Furniture13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Furniture Force (Pty) Ltd - VAT #: 4370190995verified
Image ad20 Oct 2026Furniture Force (Pty) Ltd - VAT #: 4370190995verified
Text ad20 Oct 2026Furniture Force (Pty) Ltd - VAT #: 4370190995verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Decofurn Furniture.
The creators who tag @decofurnsa on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @decofurnsa on Instagram, led by luke moir 🔭 (12.3K followers, 44.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| lluke moir 🔭@luke_moir_ · 🇬🇧 GB | Pro sports athletes Creator | 12.3K | 44.0% | 4 | Tagged @decofurnsa |
06 · Competitors according to Gravity
Who Decofurn Furniture competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Decofurn Furniture among Chairs brands in South Africa. The closest is My Furniture, then Estrela Móveis, Ciudad Muebles, home24.it, Meubella, Sconto.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| My Furnituremy-furniture.com | |||||||
| Estrela Móveisestrelamoveis.com.br | |||||||
| Ciudad Mueblesciudad-muebles.com.ar | |||||||
| home24.ithome24.it | |||||||
| Meubellameubella.nl | |||||||
| Scontosconto.sk |
07 · Company
The company behind Decofurn Furniture.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Decofurn Furniture is a company based in Cape town, South Africa. It employs about 312 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇿🇦 South Africa · Cape town
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 312 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- decofurnsa.co.za · Shopify · ZAR
- Catalogue
- 133 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Decofurn Furniture
What people ask Google about Decofurn Furniture.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Decofurn Furniture legit or a scam?
According to Gravity by Benchr, Decofurn Furniture is a brand based in Cape town, South Africa: it sells on a Shopify store, it employs 312 people on LinkedIn, it has 220,457 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What is Decofurn Furniture known for?
Decofurn Furniture is a South African furniture retailer, manufacturer, and importer that operates 12 warehouse concept stores nationwide and one of the country's largest online furniture stores. Gravity by Benchr classifies it under Chairs, with Kitchen & Dining Room Chairs making up 9% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Decofurn Furniture expensive?
Decofurn Furniture's best seller, Assembly fee, sells from ZAR 20.00 to ZAR 200.00 on decofurnsa.co.za. 83% of the catalogue is in stock. Gravity does not track prices daily: check decofurnsa.co.za before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Decofurn Furniture promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Decofurn Furniture advertises on Facebook and Instagram and on Google, where its offers often run. Check decofurnsa.co.za for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Decofurn Furniture?
Decofurn Furniture sells on its own website, decofurnsa.co.za, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Decofurn Furniture?
Gravity by Benchr records a company based in Cape town, South Africa, with 312 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Decofurn Furniture doing well?
Yes. Gravity by Benchr estimates about 791,900 visits to decofurnsa.co.za in September 2026, down 2% in a month and up 8% over three months. Decofurn Furniture ranks #1 of 36 Chairs brands in South Africa in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Decofurn Furniture use?
Gravity by Benchr identifies decofurnsa.co.za as a Shopify store (standard plan, not Shopify Plus), selling in ZAR. It advertises through Meta and on Google since December 2022. Source: Gravity by Benchr platform and advertising records.
What is Decofurn Furniture's ad budget?
Gravity by Benchr does not publish a spend figure for Decofurn Furniture on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Chairs brands in South Africa?
Among Chairs brands in South Africa in the Gravity by Benchr index, Decofurn Furniture ranks #1 of 36 by estimated traffic. Its closest competitors on the same market are My Furniture, Estrela Móveis, Ciudad Muebles, home24.it, Meubella. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Decofurn Furniture.