Brand page · Decor · Italy
home24: 768k visits a month, 388 active Meta ads.
home24 — home24 is an online furniture and home decor retailer that sells a wide selection of furniture and home accessories with a focus on quality and affordability. In September 2026 home24.it drew an estimated 768k visits, up 32% on the month before. It ranks #2 of 1,989 Decor brands in Italy and holds a 3.8 Trustpilot rating over 1,381 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
home24 is an online furniture and home decor retailer that sells a wide selection of furniture and home accessories with a focus on quality and affordability.
01 · Traffic
How much traffic home24 gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
home24 drew an estimated 768k visits in September 2026, up 32% on the month before and up 69% over three months.
- Worldwide#17,771of 4.5m sites · Top 1%
- In Italy#470of 138k sites · Top 1%
- Decor, worldwide#217of 185,686 brands · Top 1%
- Decor, Italy#2of 1,989 brands · Top 1%
768k
estimated visits in September
1 mo ▲ +31.8%4 mo ▲ +68.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about home24.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
home24 holds 3.8 out of 5 on Trustpilot over 1,381 reviews, 323 of them in the last twelve months: 54% of customers give five stars and 18% one star. That volume places home24 in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50%.
Home & Garden
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What home24 sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read home24's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places home24 in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What home24 is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
home24 runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2024 (image, text, video).
Dein Style-Upgrade mit home24 🛋️home2413 Oct 2026video
Gönn dir ein Schlafzimmer-Upgrade ☁️home2413 Oct 2026video
Kleine Bude, großer Vibehome2412 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026home24 SEverified
Text ad21 Oct 2026home24 SEverified
Text ad21 Oct 2026home24 SEverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about home24.
The creators who tag @home24_de on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @home24_de on Instagram, led by aesthetic Interieur | by Ru (20.8k followers, 11.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| aaesthetic Interieur | by Ru@interieur.ru · 🇩🇪 DE | Decoration garden diy Creator | 20.8k | 11.7% | 6 | Tagged @home24_de |
06 · Competitors according to Gravity
Who home24 competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for home24 among Decor brands in Italy. The closest is Sconto, then Westwing, pepperfry.com, vente-unique.com, Estrela Móveis, vidaxl.de.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Scontosconto.sk | |||||||
| Westwingwestwing.hr | |||||||
| pepperfry.compepperfry.com | |||||||
| vente-unique.comvente-unique.com | |||||||
| Estrela Móveisestrelamoveis.com.br | |||||||
| vidaxl.devidaxl.de |
07 · Company
The company behind home24.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
home24 is a company based in Italy.
- Legal name
- Data not available
- Registration no.
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- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy
- Founded
- Data not available
- Domain registered
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- Share capital
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- Status
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- President
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- Activity code
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- Employees
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- Funding stage
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- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- home24.it
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about home24
What people ask Google about home24.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is home24 legit or a scam?
According to Gravity by Benchr, home24 is a brand based in Italy: its Trustpilot profile is claimed by the brand, it has 402,817 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
home24 reviews
Customers rate home24 3.8 out of 5 on Trustpilot over 1,381 reviews, 323 of them in the last twelve months: 54% give five stars, 18% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does home24 sell?
home24 is an online furniture and home decor retailer that sells a wide selection of furniture and home accessories with a focus on quality and affordability. Gravity by Benchr classifies it under Decor. Source: Gravity by Benchr product classification.
home24 promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: home24 advertises on Facebook and Instagram and on Google, where its offers often run. Check home24.it for current promotions. Source: Gravity by Benchr ad records, October 2026.
Is home24 growing?
Yes. Gravity by Benchr estimates about 767,700 visits to home24.it in September 2026, up 32% in a month and up 69% over three months. home24 ranks #2 of 1,989 Decor brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does home24 spend on Meta ads?
Gravity by Benchr does not publish a spend figure for home24 on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in Italy?
Among Decor brands in Italy in the Gravity by Benchr index, home24 ranks #2 of 1,989 by estimated traffic. Its closest competitors on the same market are Sconto, Westwing, pepperfry.com, vente-unique.com and Estrela Móveis. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with home24.