Brand page · Building Consumables · United Kingdom
Decorating Centre Online: 147K visits a month, 32 active Meta ads, Gravity score 496.
Decorating Centre Online — Decorating Centre Online is a retailer that sells paints, wallpaper, and decorating supplies online, offering color matching services. In September 2026 decoratingcentreonline.co.uk drew an estimated 147K visits, down 20% on the month before. It ranks #9 of 689 Building Consumables brands in United Kingdom and holds a 4.4 Trustpilot rating over 423 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 9 peers: Building Consumables brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Decorating Centre Online is a retailer that sells paints, wallpaper, and decorating supplies online, offering color matching services.
01 · Traffic
How much traffic Decorating Centre Online gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Decorating Centre Online drew an estimated 147K visits in September 2026, down 20% on the month before and down 1% over three months.
- Worldwide#67,909of 4.5M sites · Top 5%
- In United Kingdom#3,478of 192K sites · Top 5%
- Building Consumables, worldwide#102of 22,981 brands · Top 1%
- Building Consumables, United Kingdom#9of 689 brands · Top 5%
147K
estimated visits in September
1 mo ▼ −20.0%4 mo ▼ −0.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Decorating Centre Online.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Decorating Centre Online holds 4.4 out of 5 on Trustpilot over 423 reviews, 104 of them in the last twelve months: 88% of customers give five stars and 8% one star. That volume places Decorating Centre Online in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Home Improvement Store Decoration and Interior Design Store Do-it-Yourself Shop Paint Manufacturer Home Goods Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Decorating Centre Online sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Decorating Centre Online sells on Shopify, 86% of its catalogue in stock. The best seller is Colour Match - for interior walls & woodwork, at £4.99–£101.99, followed by Leyland Paint Tester Pot and Johnstone's Trade Acrylic Durable Matt - Colour Match.
#1Colour Match - for interior walls & woodworkDecorating Centre Online£4.99–£101.99In stock
#2Leyland Paint Tester PotDecorating Centre Online£4.99In stock
Johnstone's Trade Acrylic Durable Matt - Colour MatchDecorating Centre Online£39.99–£93.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Decorating Centre Online in its comparison group.
- Average rating
- 4.78 / 5
- Rated products
- 28% of the catalogue
- In stock
- 86%
- Upper price quartile
- US$33.08
- Currency
- GBP
04 · Ads
What Decorating Centre Online is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Decorating Centre Online runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since March 2024 (image, text, video).
10% Off Johnstone's Cleanable MattDecorating Centre Online7 Oct 2026video
10% Off Zinsser Perma-WhiteDecorating Centre Online6 Oct 2026video
10% Off Q1 Masking TapeDecorating Centre Online1 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026The Decor Group Ltdverified
Video ad20 Oct 2026The Decor Group Ltdverified
Text ad20 Oct 2026The Decor Group Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Decorating Centre Online.
The creators who tag @decoratingcentreonline on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @decoratingcentreonline on Instagram, led by Steph (68.8K followers, 2.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSteph@stephfrom_lavendercottage · 🇬🇧 GB | Decoration garden diy Creator | 68.8K | 2.2% | 7 | Tagged @decoratingcentreonline |
06 · Competitors according to Gravity
Who Decorating Centre Online competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Decorating Centre Online among Building Consumables brands in United Kingdom. The closest is Dulux Decorator Centre, then Brewers, Lick, The Paint Shed, wallpapercentral.co.uk, Wallpaperdirect.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Dulux Decorator Centreduluxdecoratorcentre.co.uk | |||||||
| Brewersbrewers.co.uk | |||||||
| Licklick.com | |||||||
| The Paint Shedthepaintshed.com | |||||||
| wallpapercentral.co.ukwallpapercentral.co.uk | |||||||
| Wallpaperdirectwallpaperdirect.com |
07 · Company
The company behind Decorating Centre Online.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Decorating Centre Online is a company based in Coundon, United Kingdom, founded in 1985 according to LinkedIn, on a domain registered in August 2015. It employs about 17 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Coundon
- Founded
- 1985, per LinkedIn
- Domain registered
- 16 Aug 2015
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 17 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- decoratingcentreonline.co.uk · Shopify · GBP
- Catalogue
- 529 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Decorating Centre Online
What people ask Google about Decorating Centre Online.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Decorating Centre Online legit?
According to Gravity by Benchr, Decorating Centre Online is a brand based in Coundon, United Kingdom: its website has existed since August 2015, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 17 people on LinkedIn, it has 177,382 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Decorating Centre Online reviews: is it worth it?
Customers rate Decorating Centre Online 4.4 out of 5 on Trustpilot over 423 reviews, 104 of them in the last twelve months: 88% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Decorating Centre Online?
Decorating Centre Online is a retailer that sells paints, wallpaper, and decorating supplies online, offering color matching services. Gravity by Benchr classifies it under Building Consumables, with Painting Consumables making up 25% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Decorating Centre Online expensive?
Decorating Centre Online's best seller, Colour Match - for interior walls & woodwork, sells from £4.99 to £101.99 on decoratingcentreonline.co.uk. 86% of the catalogue is in stock. Gravity does not track prices daily: check decoratingcentreonline.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Decorating Centre Online promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Decorating Centre Online advertises on Facebook and Instagram and on Google, where its offers often run. Check decoratingcentreonline.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Decorating Centre Online?
Decorating Centre Online sells on its own website, decoratingcentreonline.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Decorating Centre Online?
Gravity by Benchr records a company based in Coundon, United Kingdom, founded in 1985 according to LinkedIn, on a domain registered in 2015, with 17 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Decorating Centre Online doing well?
Not at the moment. Gravity by Benchr estimates about 146,800 visits to decoratingcentreonline.co.uk in September 2026, down 20% in a month and down 1% over three months. Decorating Centre Online ranks #9 of 689 Building Consumables brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Decorating Centre Online use?
Gravity by Benchr identifies decoratingcentreonline.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Decorating Centre Online spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Decorating Centre Online on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Building Consumables brands in United Kingdom?
Among Building Consumables brands in United Kingdom in the Gravity by Benchr index, Decorating Centre Online ranks #9 of 689 by estimated traffic. Its closest competitors on the same market are Dulux Decorator Centre, Brewers, Lick, The Paint Shed, wallpapercentral.co.uk. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Decorating Centre Online.