Brand page · Decor
Wallpaperdirect: 410K visits a month, 61 active Meta ads.
Wallpaperdirect — Wallpaperdirect is an online wallpaper retailer that sells thousands of wallpaper papers from various brands, offering worldwide shipping and a sampling service. In September 2026 wallpaperdirect.com drew an estimated 410K visits, down 18% on the month before. It ranks #65 of 42,373 Decor brands and holds a 4.8 Trustpilot rating over 45,728 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Wallpaperdirect is an online wallpaper retailer that sells thousands of wallpaper papers from various brands, offering worldwide shipping and a sampling service.
01 · Traffic
How much traffic Wallpaperdirect gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Wallpaperdirect drew an estimated 410K visits in September 2026, down 18% on the month before and up 4% over three months.
- Worldwide#24,923of 4.5M sites · Top 1%
- In United States#8,146of 1.2M sites · Top 1%
- Decor, worldwide#392of 185,686 brands · Top 1%
- Decor, United States#65of 42,373 brands · Top 1%
410K
estimated visits in September
1 mo ▼ −17.6%4 mo ▲ +3.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Wallpaperdirect.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Wallpaperdirect holds 4.8 out of 5 on Trustpilot over 45,728 reviews, 1,814 of them in the last twelve months: 87% of customers give five stars and 3% one star. That volume places Wallpaperdirect in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5 %. On Google, Wallpaperdirect scores 4.8 over 189 reviews.
Interior Designer
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Wallpaperdirect sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Wallpaperdirect's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Wallpaperdirect in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Wallpaperdirect is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Wallpaperdirect runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2021 (image, text, video).
Make Your Walls the FeatureWallpaperdirect12 Oct 2026video
WallpaperdirectWallpaperdirect9 Oct 2026image
Up to 50% Off Selected WallpapersWallpaperdirect9 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026C. Brewer & Sons Limitedverified
Text ad21 Oct 2026C. Brewer & Sons Limitedverified
Text ad21 Oct 2026C. Brewer & Sons Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Wallpaperdirect.
The creators who tag @wallpaperdirect on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @wallpaperdirect on Instagram, led by Steph (68.8K followers, 2.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSteph@stephfrom_lavendercottage · 🇬🇧 GB | Decoration garden diy Creator | 68.8K | 2.2% | 3 | Tagged @wallpaperdirect |
06 · Competitors according to Gravity
Who Wallpaperdirect competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Wallpaperdirect among Decor brands. The closest is wallpapercentral.co.uk, then I Love Wallpaper, WALL BLUSH, York Wallcoverings, Magicdecor®, Painted Paper.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| wallpapercentral.co.ukwallpapercentral.co.uk | |||||||
| I Love Wallpaperilovewallpaper.com | |||||||
| WALL BLUSHwallblush.com | |||||||
| York Wallcoveringsyorkwallcoverings.com | |||||||
| Magicdecor®magicdecor.in | |||||||
| Painted Paperpaintedpaper.com |
07 · Company
The company behind Wallpaperdirect.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Wallpaperdirect is an e-commerce brand, founded in 1999 according to LinkedIn, on a domain registered in May 2002. It employs about 11 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 1999, per LinkedIn
- Domain registered
- 3 May 2002
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 11 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- wallpaperdirect.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Wallpaperdirect
What people ask Google about Wallpaperdirect.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Wallpaperdirect a legit company?
According to Gravity by Benchr, Wallpaperdirect is a brand: its website has existed since May 2002, its Trustpilot profile is claimed by the brand, it employs 11 people on LinkedIn, it has 169,273 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Wallpaperdirect reviews
Customers rate Wallpaperdirect 4.8 out of 5 on Trustpilot over 45,728 reviews, 1,814 of them in the last twelve months: 87% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, Wallpaperdirect scores 4.8 over 189 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Wallpaperdirect known for?
Wallpaperdirect is an online wallpaper retailer that sells thousands of wallpaper papers from various brands, offering worldwide shipping and a sampling service. Gravity by Benchr classifies it under Decor. Source: Gravity by Benchr product classification.
Is there a Wallpaperdirect discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Wallpaperdirect advertises on Facebook and Instagram and on Google, where its offers often run. Check wallpaperdirect.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Wallpaperdirect?
Gravity by Benchr records a company, founded in 1999 according to LinkedIn, on a domain registered in 2002, with 11 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Wallpaperdirect doing well?
Yes. Gravity by Benchr estimates about 410,100 visits to wallpaperdirect.com in September 2026, down 18% in a month and up 4% over three months. Wallpaperdirect ranks #65 of 42,373 Decor brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Wallpaperdirect spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Wallpaperdirect on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands?
Among Decor brands in the Gravity by Benchr index, Wallpaperdirect ranks #65 of 42,373 by estimated traffic. Its closest competitors on the same market are wallpapercentral.co.uk, I Love Wallpaper, WALL BLUSH, York Wallcoverings, Magicdecor®. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Wallpaperdirect.