Brand page · Building Materials · Romania
Dedeman: 9.9M visits a month, 49 active Meta ads.
Dedeman — Dedeman is a Romanian home improvement retailer that sells materials for construction, DIY projects, interior design, gardening, and offers services. In September 2026 dedeman.ro drew an estimated 9.9M visits, down 8% on the month before. It ranks #1 of 100 Building Materials brands in Romania and holds a 2.1 Trustpilot rating over 41 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Dedeman is a Romanian home improvement retailer that sells materials for construction, DIY projects, interior design, gardening, and offers services.
01 · Traffic
How much traffic Dedeman gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Dedeman drew an estimated 9.9M visits in September 2026, down 8% on the month before and down 3% over three months.
- Worldwide#2,148of 4.5M sites · Top 1%
- In Romania#7of 27.5K sites · Top 1%
- Building Materials, worldwide#3of 90,845 brands · Top 1%
- Building Materials, Romania#1of 100 brands · Top 1%
9.9M
estimated visits in September
1 mo ▼ −7.6%4 mo ▼ −3.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Dedeman.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Dedeman holds 2.1 out of 5 on Trustpilot over 41 reviews, 23 of them in the last twelve months: 22% of customers give five stars and 71% one star. That volume places Dedeman in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Garden Furniture Shop Furniture Store Outdoor Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Dedeman sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Dedeman's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Dedeman in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
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- Currency
- Data not available
04 · Ads
What Dedeman is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Dedeman runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since October 2021 (image, text, video).
Amorsă perete Ceresit CT 17, interior / exterior, 10 LDEDEMAN6 Oct 2026video
Dispozitiv portabil, Pest Stop PS-10XP, cu acumulator, pentru alungat câini agresivi, cu acumulator, 10 mDEDEMAN6 Oct 2026video
Combină frigorifică Albatros CFX343E, 262 litri, clasa E, înălțime 180 cm, termostat reglabil, dezghețare automată frigider, uși reversibileDEDEMAN6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026DEDEMAN SRLverified
Text ad21 Oct 2026DEDEMAN SRLverified
Text ad21 Oct 2026DEDEMAN SRLverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Dedeman.
The creators who tag @dedemanromania on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @dedemanromania on Instagram, led by Accesorii Alese 🎨🪩 (14.9K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAccesorii Alese 🎨🪩@accesoriialese.ro · 🇷🇴 RO | Fashion style luxury Creator | 14.9K | 0.1% | 3 | Tagged @dedemanromania |
06 · Competitors according to Gravity
Who Dedeman competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Dedeman among Building Materials brands in Romania. The closest is homedepot.com, then Mr.Bricolage, Praktiker, leroymerlin.it, bricodepot.fr, Bricomarché.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| homedepot.comhomedepot.com | |||||||
| Mr.Bricolagemr-bricolage.bg | |||||||
| Praktikerpraktiker.bg | |||||||
| leroymerlin.itleroymerlin.it | |||||||
| bricodepot.frbricodepot.fr | |||||||
| Bricomarchébricomarche.pt |
07 · Company
The company behind Dedeman.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Dedeman is a company based in Romania, founded in 1992 according to LinkedIn. It employs about 2,626 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
- 🇷🇴 Romania
- Founded
- 1992, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 2,626 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- dedeman.ro · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Dedeman
What people ask Google about Dedeman.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Dedeman a legit company?
According to Gravity by Benchr, Dedeman is a brand based in Romania: it sells on a Magento store, it employs 2,626 people on LinkedIn, it has 62,174 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Dedeman reviews: is it worth it?
Customers rate Dedeman 2.1 out of 5 on Trustpilot over 41 reviews, 23 of them in the last twelve months: 22% give five stars, 71% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Dedeman sell?
Dedeman is a Romanian home improvement retailer that sells materials for construction, DIY projects, interior design, gardening, and offers services. Gravity by Benchr classifies it under Building Materials. Source: Gravity by Benchr product classification.
Is there a Dedeman discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Dedeman advertises on Facebook and Instagram and on Google, where its offers often run. Check dedeman.ro for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Dedeman?
Dedeman sells on its own website, dedeman.ro, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Dedeman?
Gravity by Benchr records a company based in Romania, founded in 1992 according to LinkedIn, with 2,626 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Dedeman doing well?
Not at the moment. Gravity by Benchr estimates about 9,948,100 visits to dedeman.ro in September 2026, down 8% in a month and down 3% over three months. Dedeman ranks #1 of 100 Building Materials brands in Romania in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Dedeman use?
Gravity by Benchr identifies dedeman.ro as a Magento store. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
How much does Dedeman spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Dedeman on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Building Materials brands in Romania?
Among Building Materials brands in Romania in the Gravity by Benchr index, Dedeman ranks #1 of 100 by estimated traffic. Its closest competitors on the same market are homedepot.com, Mr.Bricolage, Praktiker, leroymerlin.it, bricodepot.fr. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Dedeman.