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- De Gele Flamingo
Brand page · Toys · Belgium
De Gele Flamingo traffic, ads & competitors 63k visits a month, 27 active Meta ads, Gravity score 466.
De Gele Flamingo — De Gele Flamingo is an online baby and children's store that sells trendy and sustainable must-haves for babies, toddlers and young children, specializing in clothing and accessories for newborns up to 6 years old. In September 2026 degeleflamingo.com drew an estimated 63k visits, down 30% on the month before. It ranks #9 of 164 Toys brands in Belgium and holds a 4.1 Trustpilot rating over 523 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 10 peers: Toys brands in Belgium with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
De Gele Flamingo is an online baby and children's store that sells trendy and sustainable must-haves for babies, toddlers and young children, specializing in clothing and accessories for newborns up to 6 years old.
01 · Traffic
De Gele Flamingo website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
De Gele Flamingo drew an estimated 63k visits in September 2026, down 30% on the month before and up 6% over three months.
- Worldwide#139,520of 4.5m sites · Top 5%
- In Belgium#697of 36.5k sites · Top 5%
- Toys, worldwide#1,463of 50,509 brands · Top 5%
- Toys, Belgium#9of 164 brands · Top 10%
63k
estimated visits in September
1 mo ▼ −30.4%4 mo ▲ +5.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
De Gele Flamingo reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
De Gele Flamingo holds 4.1 out of 5 on Trustpilot over 523 reviews, 159 of them in the last twelve months: 69% of customers give five stars and 13% one star. That volume places De Gele Flamingo in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Baby Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
De Gele Flamingo best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
De Gele Flamingo sells on Shopify, 83% of its catalogue in stock. The best seller is Papieren Cadeaubon (wordt per pakje opgestuurd), at €15.00–€200.00, followed by De Gele Flamingo Bedhuisje Antwerp | Eénpersoons 90x200cm and Kidywolf Kidydraw Pro Lichtgevende Tablet Leren Tekenen En Schrijven | Groen.
#1Papieren Cadeaubon (wordt per pakje opgestuurd)De Gele Flamingo€15.00–€200.00In stock
#2De Gele Flamingo Bedhuisje Antwerp | Eénpersoons 90x200cmDe Gele Flamingo€443.00–€584.00In stock
#3Kidywolf Kidydraw Pro Lichtgevende Tablet Leren Tekenen En Schrijven | GroenDe Gele Flamingo€39.80In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places De Gele Flamingo in its comparison group.
- Average rating
- 4.64 / 5
- Rated products
- 11% of the catalogue
- In stock
- 83%
- Upper price quartile
- US$50.35
- Currency
- EUR
04 · Ads
De Gele Flamingo ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
De Gele Flamingo runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Je online geboortelijstDe Gele Flamingo2 Oct 2026video
Wat koopt de Sint dit jaar?De Gele Flamingo2 Oct 2026image
Je online geboortelijstDe Gele Flamingo2 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026De gele flamingo bvbaverified
Text ad20 Oct 2026De gele flamingo bvbaverified
Text ad20 Oct 2026De gele flamingo bvbaverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
De Gele Flamingo influencers
The creators who tag @de_gele_flamingo on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @de_gele_flamingo on Instagram, led by CLEVERCLIXX (26.2k followers, 2.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCLEVERCLIXX@cleverclixx · 🇳🇱 NL | Parenting family Creator | 26.2k | 2.1% | 8 | Tagged @de_gele_flamingo |
06 · Competitors according to Gravity
De Gele Flamingo competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for De Gele Flamingo among Toys brands in Belgium. The closest is De Gele Flamingo, then Milk Bar, De Gele Flamingo EN, Mammashop.dk, De Gele Flamingo Geboortelijsten, Naturebaby.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| De Gele Flamingodegeleflamingo.nl | |||||||
| Milk Barmilk-bar.be | |||||||
| De Gele Flamingo ENen.degeleflamingo.com | |||||||
| Mammashop.dkmamma-shop.com | |||||||
| De Gele Flamingo Geboortelijstenuwgeboortelijst.be | |||||||
| Naturebabynaturebaby.dk |
07 · Company
Who is behind De Gele Flamingo?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
De Gele Flamingo is a company based in Malle, Belgium, founded in 2013 according to LinkedIn, on a domain registered in August 2013. It employs about 5 people.
- Entity country
- 🇧🇪 Belgium · Malle
- Founded
- 2013, per LinkedIn
- Domain registered
- 1 Aug 2013
- Employees
- 5 on LinkedIn
- Own store
- degeleflamingo.com · Shopify · EUR
- Catalogue
- 1,460 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about De Gele Flamingo
What people ask Google about De Gele Flamingo.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is De Gele Flamingo legit or a scam?
According to Gravity by Benchr, De Gele Flamingo is a brand based in Malle, Belgium: its website has existed since August 2013, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 5 people on LinkedIn, it has 187,526 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about De Gele Flamingo?
Customers rate De Gele Flamingo 4.1 out of 5 on Trustpilot over 523 reviews, 159 of them in the last twelve months: 69% give five stars, 13% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is De Gele Flamingo known for?
De Gele Flamingo is an online baby and children's store that sells trendy and sustainable must-haves for babies, toddlers and young children, specializing in clothing and accessories for newborns up to 6 years old. Gravity by Benchr classifies it under Toys, with Costumes making up 1% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is De Gele Flamingo expensive?
De Gele Flamingo's best seller, Papieren Cadeaubon (wordt per pakje opgestuurd), sells from €15.00 to €200.00 on degeleflamingo.com. 83% of the catalogue is in stock. Gravity does not track prices daily: check degeleflamingo.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
De Gele Flamingo promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: De Gele Flamingo advertises on Facebook and Instagram and on Google, where its offers often run. Check degeleflamingo.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy De Gele Flamingo?
De Gele Flamingo sells on its own website, degeleflamingo.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns De Gele Flamingo?
Gravity by Benchr records a company based in Malle, Belgium, founded in 2013 according to LinkedIn, on a domain registered in 2013, with 5 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is De Gele Flamingo growing?
Yes. Gravity by Benchr estimates about 63,000 visits to degeleflamingo.com in September 2026, down 30% in a month and up 6% over three months. De Gele Flamingo ranks #9 of 164 Toys brands in Belgium in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does De Gele Flamingo use?
Gravity by Benchr identifies degeleflamingo.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does De Gele Flamingo spend on Meta ads?
Gravity by Benchr does not publish a spend figure for De Gele Flamingo on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in Belgium?
Among Toys brands in Belgium in the Gravity by Benchr index, De Gele Flamingo ranks #9 of 164 by estimated traffic. Its closest competitors on the same market are De Gele Flamingo, Milk Bar, De Gele Flamingo EN, Mammashop.dk and De Gele Flamingo Geboortelijsten. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with De Gele Flamingo.