Brand page · Jewelry · Singapore
Delugs: 435K visits a month, 420 active Meta ads, Gravity score 582.
Delugs — Delugs is a watch strap and accessories company in the luxury watch industry that sells handcrafted leather, rubber, and fabric watch straps for thousands of watch models. In September 2026 delugs.com drew an estimated 435K visits, down 5% on the month before. It ranks #82 of 33,382 Jewelry brands in Singapore and holds a 4.5 Trustpilot rating over 184 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 19 peers: Jewelry brands in Singapore with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Delugs is a watch strap and accessories company in the luxury watch industry that sells handcrafted leather, rubber, and fabric watch straps for thousands of watch models.
01 · Traffic
How much traffic Delugs gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Delugs drew an estimated 435K visits in September 2026, down 5% on the month before and down 36% over three months.
- Worldwide#27,781of 4.5M sites · Top 1%
- In United States#9,035of 1.2M sites · Top 1%
- Jewelry, worldwide#408of 132,285 brands · Top 1%
- Jewelry, United States#82of 33,382 brands · Top 1%
435K
estimated visits in September
1 mo ▼ −4.8%4 mo ▼ −35.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Delugs.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Delugs holds 4.5 out of 5 on Trustpilot over 184 reviews, 177 of them in the last twelve months: 85% of customers give five stars and 10% one star. That volume places Delugs in the top 30 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Leather Goods Store Fashion Accessories Store Watch Store Bags and Luggage Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Delugs sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Delugs sells on Shopify, 99% of its catalogue in stock. The best seller is Spring Deployant Clasp, at SGD 125.00, followed by Custom Watch Strap and Delugs Classic Buckle.
#1Spring Deployant ClaspDelugsSGD 125.00In stock
#2Custom Watch StrapDelugsSGD 195.00–SGD 355.00In stock
#3Delugs Classic BuckleDelugsSGD 15.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Delugs in its comparison group.
- Average rating
- 4.78 / 5
- Rated products
- 82% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$187.47
- Currency
- SGD
04 · Ads
What Delugs is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Delugs runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since January 2026 (image, text, video).
2 reasons why you should buy Sailcloth strapsDelugs7 Oct 2026video
2 reasons why you should buy Buttero strapsDelugs7 Oct 2026video
2 reasons why you should buy Ostrich Leg strapsDelugs6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Delugs Pte Ltdverified
Image ad20 Oct 2026Delugs Pte Ltdverified
Text ad20 Oct 2026Delugs Pte Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Delugs.
The creators who tag @delugs on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @delugs on Instagram, led by Time Scope by Eldhose George (26K followers, 3.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTime Scope by Eldhose George@timescope · 🇬🇧 GB | Fashion style luxury Creator | 26K | 3.8% | 12 | Tagged @delugs |
06 · Competitors according to Gravity
Who Delugs competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Delugs among Jewelry brands in Singapore. The closest is Uncle Straps, then Strapcode, Artem Straps, Wristbuddys, WatchGecko, Helvetus.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Uncle Strapsunclestraps.com | |||||||
| Strapcodestrapcode.com | |||||||
| Artem Strapsartemstraps.com | |||||||
| Wristbuddyswristbuddys.com | |||||||
| WatchGeckowatchgecko.com | |||||||
| Helvetushelvetus.com |
07 · Company
The company behind Delugs.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Delugs is a company based in Singapore, Singapore, founded in 2018 according to LinkedIn, on a domain registered in September 2018. It employs about 22 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇬 Singapore · Singapore
- Founded
- 2018, per LinkedIn
- Domain registered
- 30 Sept 2018
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 22 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- delugs.com · Shopify · USD
- Catalogue
- 458 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Delugs
What people ask Google about Delugs.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Delugs legit?
According to Gravity by Benchr, Delugs is a brand based in Singapore, Singapore: its website has existed since September 2018, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 22 people on LinkedIn, it has 257,591 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Delugs reviews: is it worth it?
Customers rate Delugs 4.5 out of 5 on Trustpilot over 184 reviews, 177 of them in the last twelve months: 85% give five stars, 10% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Delugs sell?
Delugs is a watch strap and accessories company in the luxury watch industry that sells handcrafted leather, rubber, and fabric watch straps for thousands of watch models. Gravity by Benchr classifies it under Jewelry, with Watch Accessories making up 89% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Delugs expensive?
Delugs' best seller, Spring Deployant Clasp, sells SGD 125.00 on delugs.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check delugs.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Delugs have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Delugs advertises on Facebook and Instagram and on Google, where its offers often run. Check delugs.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Delugs?
Delugs sells on its own website, delugs.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Delugs?
Gravity by Benchr records a company based in Singapore, Singapore, founded in 2018 according to LinkedIn, on a domain registered in 2018, with 22 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Delugs doing well?
Not at the moment. Gravity by Benchr estimates about 435,300 visits to delugs.com in September 2026, down 5% in a month and down 36% over three months. Delugs ranks #82 of 33,382 Jewelry brands in Singapore in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Delugs use?
Gravity by Benchr identifies delugs.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Delugs' ad budget?
Gravity by Benchr does not publish a spend figure for Delugs on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in Singapore?
Among Jewelry brands in Singapore in the Gravity by Benchr index, Delugs ranks #82 of 33,382 by estimated traffic. Its closest competitors on the same market are Uncle Straps, Strapcode, Artem Straps, Wristbuddys, WatchGecko. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Delugs.