Brand page · Clothing · United States
DENIM TEARS: 316K visits a month, 17 active Meta ads, Gravity score 529.
DENIM TEARS — DENIM TEARS is a fashion brand founded in 2019 by designer Tremaine Emory that creates collections illustrating Black American history and the African Diaspora through artistic interpretations of personal experiences and collective history. In September 2026 denimtears.com drew an estimated 316K visits, down 15% on the month before. It ranks #452 of 97,158 Clothing brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
DENIM TEARS is a fashion brand founded in 2019 by designer Tremaine Emory that creates collections illustrating Black American history and the African Diaspora through artistic interpretations of personal experiences and collective history.
01 · Traffic
How much traffic DENIM TEARS gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
DENIM TEARS drew an estimated 316K visits in September 2026, down 15% on the month before and down 14% over three months.
- Worldwide#35,959of 4.5M sites · Top 1%
- In United States#11,671of 1.2M sites · Top 1%
- Clothing, worldwide#3,104of 459,295 brands · Top 1%
- Clothing, United States#452of 97,158 brands · Top 1%
316K
estimated visits in September
1 mo ▼ −14.8%4 mo ▼ −13.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about DENIM TEARS.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
DENIM TEARS holds 2.6 out of 5 on Trustpilot over 4 reviews, 3 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Streetwear Store Shoe Store Clothing Store Men's Clothing Store Children's Clothing Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What DENIM TEARS sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
DENIM TEARS sells on Shopify, 88% of its catalogue in stock. The best seller is Cotton Wreath Hoodie Black, at US$210.00, followed by Cotton Wreath Sweatshorts Black and Cotton Wreath Sweatshorts Grey.
#1Cotton Wreath Hoodie BlackDENIM TEARSUS$210.00In stock
#2Cotton Wreath Sweatshorts BlackDENIM TEARSUS$175.00In stock
#3Cotton Wreath Sweatshorts GreyDENIM TEARSUS$175.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places DENIM TEARS in its comparison group.
- Average rating
- 4.86 / 5
- Rated products
- 64% of the catalogue
- In stock
- 88%
- Upper price quartile
- US$198.00
- Currency
- USD
04 · Ads
What DENIM TEARS is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
DENIM TEARS runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since April 2026 (image, text, video).
Denim Tears Fall/Winter 2026 Also available in-store 176 Spring Street New York, NY 10012Denim Tears4 Oct 2026image
Denim Tears Fall/Winter 2026 Also available in-store 176 Spring Street New York, NY 10012Denim Tears28 Sept 2026video
Denim Tears Fall/Winter 2026Denim Tears26 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Denim Tearsverified
Text ad20 Oct 2026Denim Tearsverified
Text ad20 Oct 2026Denim Tearsverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about DENIM TEARS.
The creators who tag @denimtears on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @denimtears on Instagram, led by Reo Yoshioka /吉岡 レオ (26K followers, 2.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RReo Yoshioka /吉岡 レオ@129oer · 🇯🇵 JP | Fashion style luxury Creator | 26K | 2.1% | 8 | Tagged @denimtears |
06 · Competitors according to Gravity
Who DENIM TEARS competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for DENIM TEARS among Clothing brands in United States. The closest is Streetwear, then MORE MONEY MORE LOVE, Hours, INFLATION, JK Attire, Realism.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Streetwearstreetwearofficial.com | |||||||
| MORE MONEY MORE LOVEmoremoneymorelove.de | |||||||
| Hourshourscollection.com | |||||||
| INFLATIONinflationwear.com | |||||||
| JK Attirejkattire.co.uk | |||||||
| Realismrealismclo.com |
07 · Company
The company behind DENIM TEARS.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
DENIM TEARS is a company based in New York, United States, on a domain registered in March 2015. It employs about 26 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- Data not available
- Domain registered
- 31 Mar 2015
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 26 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- denimtears.com · Shopify · USD
- Catalogue
- 67 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about DENIM TEARS
What people ask Google about DENIM TEARS.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is DENIM TEARS legit?
According to Gravity by Benchr, DENIM TEARS is a brand based in New York, United States: its website has existed since March 2015, it sells on a Shopify store, it employs 26 people on LinkedIn, it has 565,715 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is DENIM TEARS?
DENIM TEARS is a fashion brand founded in 2019 by designer Tremaine Emory that creates collections illustrating Black American history and the African Diaspora through artistic interpretations of personal experiences and collective history. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 33% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does DENIM TEARS cost?
DENIM TEARS' best seller, Cotton Wreath Hoodie Black, sells US$210.00 on denimtears.com. 88% of the catalogue is in stock. Gravity does not track prices daily: check denimtears.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a DENIM TEARS discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: DENIM TEARS advertises on Facebook and Instagram and on Google, where its offers often run. Check denimtears.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy DENIM TEARS?
DENIM TEARS sells on its own website, denimtears.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns DENIM TEARS?
Gravity by Benchr records a company based in New York, United States, whose domain was registered in 2015, with 26 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is DENIM TEARS doing well?
Not at the moment. Gravity by Benchr estimates about 316,100 visits to denimtears.com in September 2026, down 15% in a month and down 14% over three months. DENIM TEARS ranks #452 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does DENIM TEARS use?
Gravity by Benchr identifies denimtears.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since April 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does DENIM TEARS spend on Meta ads?
Gravity by Benchr does not publish a spend figure for DENIM TEARS on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, DENIM TEARS ranks #452 of 97,158 by estimated traffic. Its closest competitors on the same market are Streetwear, MORE MONEY MORE LOVE, Hours, INFLATION, JK Attire. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with DENIM TEARS.