Brand page · Backpacks · Germany
deuter Sport: 576K visits a month, 17 active Meta ads.
deuter Sport — deuter is a German company that manufactures backpacks and sleeping bags, known for innovative products, quality design, and a history spanning over 100 years. In September 2026 deuter.com drew an estimated 576K visits, down 16% on the month before. It ranks #3 of 191 Backpacks brands in Germany.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
deuter is a German company that manufactures backpacks and sleeping bags, known for innovative products, quality design, and a history spanning over 100 years.
01 · Traffic
How much traffic deuter Sport gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
deuter Sport drew an estimated 576K visits in September 2026, down 16% on the month before and down 9% over three months.
- Worldwide#22,206of 4.5M sites · Top 1%
- In Germany#986of 184K sites · Top 1%
- Backpacks, worldwide#22of 5,429 brands · Top 1%
- Backpacks, Germany#3of 191 brands · Top 5%
576K
estimated visits in September
1 mo ▼ −15.5%4 mo ▼ −8.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about deuter Sport.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
deuter Sport holds 3.7 out of 5 on Trustpilot over 3 reviews, 1 of them in the last twelve months: 67% of customers give five stars and 33% one star.
Bags and Luggage Store Clothing Store Bag Shop Outdoor Clothing and Equipment Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What deuter Sport sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read deuter Sport's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places deuter Sport in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What deuter Sport is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
deuter Sport runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2021 (image, text, video).
DeuterDeuter14 Oct 2026image
25 % für Studis bei deuterDeuter14 Oct 2026image
Room for the essentials. Comfort for the miles. 🎒 The Telatie. Ready for the trail. Concept & DoP: Johanna Brunner // @jobrunner Cut: RiDeuter13 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026SPORTCO AGverified
Text ad21 Oct 2026Deuter Sport GmbHverified
Text ad21 Oct 2026SPORTCO AGverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about deuter Sport.
The creators who tag @deuter on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @deuter on Instagram, led by Agência de Viagens e DMC | Brasil (31.2K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAgência de Viagens e DMC | Brasil@nattripbrasil · 🇧🇷 BR | Travel tourism exploration Creator | 31.2K | 0.1% | 9 | Tagged @deuter |
06 · Competitors according to Gravity
Who deuter Sport competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for deuter Sport among Backpacks brands in Germany. The closest is Gregory Mountain Products, then Osprey, Jack Wolfskin, Gregory Mountain Products, vaude.com, salewa.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Gregory Mountain Productsgregorypacks.com | |||||||
| Ospreyosprey.com | |||||||
| Jack Wolfskinjack-wolfskin.com | |||||||
| Gregory Mountain Productsgregory.com | |||||||
| vaude.comvaude.com | |||||||
| salewa.comsalewa.com |
07 · Company
The company behind deuter Sport.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
deuter Sport is a company based in Germany, founded in 1898 according to LinkedIn, on a domain registered in December 1996. It employs about 130 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany
- Founded
- 1898, per LinkedIn
- Domain registered
- 6 Dec 1996
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 130 on LinkedIn · 51-200
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- deuter.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about deuter Sport
What people ask Google about deuter Sport.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is deuter Sport legit or a scam?
According to Gravity by Benchr, deuter Sport is a brand based in Germany: its website has existed since December 1996, it employs 130 people on LinkedIn, it has 229,534 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What is deuter Sport known for?
deuter is a German company that manufactures backpacks and sleeping bags, known for innovative products, quality design, and a history spanning over 100 years. Gravity by Benchr classifies it under Backpacks. Source: Gravity by Benchr product classification.
Does deuter Sport have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: deuter Sport advertises on Facebook and Instagram and on Google, where its offers often run. Check deuter.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind deuter Sport?
Gravity by Benchr records a company based in Germany, founded in 1898 according to LinkedIn, on a domain registered in 1996, with 130 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is deuter Sport growing?
Not at the moment. Gravity by Benchr estimates about 575,700 visits to deuter.com in September 2026, down 16% in a month and down 9% over three months. deuter Sport ranks #3 of 191 Backpacks brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is deuter Sport's ad budget?
Gravity by Benchr does not publish a spend figure for deuter Sport on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Backpacks brands in Germany?
Among Backpacks brands in Germany in the Gravity by Benchr index, deuter Sport ranks #3 of 191 by estimated traffic. Its closest competitors on the same market are Gregory Mountain Products, Osprey, Jack Wolfskin, Gregory Mountain Products, vaude.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with deuter Sport.