Brand page · Outdoor Recreation · Italy
Salewa: 476K visits a month, 156 active Meta ads.
Salewa — Salewa is a mountain sports company that develops technical products combining traditional materials and progressive design, based in the Dolomites of South Tyrol. In September 2026 salewa.com drew an estimated 476K visits, down 18% on the month before. It ranks #4 of 627 Outdoor Recreation brands in Italy and holds a 2.4 Trustpilot rating over 219 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Salewa is a mountain sports company that develops technical products combining traditional materials and progressive design, based in the Dolomites of South Tyrol.
01 · Traffic
How much traffic Salewa gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Salewa drew an estimated 476K visits in September 2026, down 18% on the month before and down 9% over three months.
- Worldwide#25,843of 4.5M sites · Top 1%
- In Italy#676of 138K sites · Top 1%
- Outdoor Recreation, worldwide#240of 101,136 brands · Top 1%
- Outdoor Recreation, Italy#4of 627 brands · Top 1%
476K
estimated visits in September
1 mo ▼ −18.3%4 mo ▼ −9.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Salewa.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Salewa holds 2.4 out of 5 on Trustpilot over 219 reviews, 32 of them in the last twelve months: 53% of customers give five stars and 36% one star. That volume places Salewa in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Sports
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Salewa sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Salewa's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Salewa in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Salewa is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Salewa runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Enter Your Mountain Space.Salewa6 Oct 2026image
Acquista oraSalewa6 Oct 2026image
Enter Your Mountain Space.Salewa6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad19 Oct 2026OBER ALP SPAverified
Image ad19 Oct 2026OBER ALP SPAverified
Text ad19 Oct 2026OBER ALP SPAverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Salewa.
The creators who tag @salewa on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @salewa on Instagram, led by SARAH 🐻 (41.2K followers, 3.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSARAH 🐻@sarii_kaufmann · 🇩🇪 DE | Fitness sport bodybuilding Creator | 41.2K | 3.0% | 14 | Tagged @salewa |
06 · Competitors according to Gravity
Who Salewa competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Salewa among Outdoor Recreation brands in Italy. The closest is millet.com, then bergfuchs.at, CIMALP, Klättermusen, Mountain Equipment, Marmot.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| millet.commillet.com | |||||||
| bergfuchs.atbergfuchs.at | |||||||
| CIMALPcimalp.com | |||||||
| Klättermusenklattermusen.com | |||||||
| Mountain Equipmentmountain-equipment.com | |||||||
| Marmotmarmot.com |
07 · Company
The company behind Salewa.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Salewa is a company based in Italy, on a domain registered in January 1999. It employs about 156 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy
- Founded
- Data not available
- Domain registered
- 28 Jan 1999
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 156 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- salewa.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Salewa
What people ask Google about Salewa.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Salewa legit or a scam?
According to Gravity by Benchr, Salewa is a brand based in Italy: its website has existed since January 1999, its Trustpilot profile is claimed by the brand, it employs 156 people on LinkedIn, it has 301,098 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Salewa reviews: is it worth it?
Customers rate Salewa 2.4 out of 5 on Trustpilot over 219 reviews, 32 of them in the last twelve months: 53% give five stars, 36% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Salewa sell?
Salewa is a mountain sports company that develops technical products combining traditional materials and progressive design, based in the Dolomites of South Tyrol. Gravity by Benchr classifies it under Outdoor Recreation. Source: Gravity by Benchr product classification.
Does Salewa have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Salewa advertises on Facebook and Instagram and on Google, where its offers often run. Check salewa.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Salewa?
Gravity by Benchr records a company based in Italy, whose domain was registered in 1999, with 156 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Salewa doing well?
Not at the moment. Gravity by Benchr estimates about 475,900 visits to salewa.com in September 2026, down 18% in a month and down 9% over three months. Salewa ranks #4 of 627 Outdoor Recreation brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Salewa spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Salewa on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in Italy?
Among Outdoor Recreation brands in Italy in the Gravity by Benchr index, Salewa ranks #4 of 627 by estimated traffic. Its closest competitors on the same market are millet.com, bergfuchs.at, CIMALP, Klättermusen, Mountain Equipment. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Salewa.