Brand page · Outdoor Recreation · Australia
DHaRCO traffic, ads & competitors 74.1k visits a month, 222 active Meta ads, Gravity score 683.
DHaRCO — DHaRCO Clothing is a mountain bike clothing brand that designs casual, comfortable, and practical technical apparel for men, women, and kids. The brand focuses on creating high-performance mountain bike gear that combines casual style with technical functionality. In September 2026 dharco.com drew an estimated 74.1k visits, down 7% on the month before. It ranks #61 of 2,854 Outdoor Recreation brands in Australia.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 152 peers: Outdoor Recreation brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
DHaRCO Clothing is a mountain bike clothing brand that designs casual, comfortable, and practical technical apparel for men, women, and kids. The brand focuses on creating high-performance mountain bike gear that combines casual style with technical functionality.
01 · Traffic
DHaRCO website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
DHaRCO drew an estimated 74.1k visits in September 2026, down 7% on the month before and down 22% over three months.
- Worldwide#121,381of 4.5m sites · Top 5%
- In Australia#2,814of 105k sites · Top 5%
- Outdoor Recreation, worldwide#2,377of 101,136 brands · Top 5%
- Outdoor Recreation, Australia#61of 2,854 brands · Top 5%
74.1k
estimated visits in September
1 mo ▼ −7.2%4 mo ▼ −21.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
DHaRCO reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
DHaRCO holds 3.5 out of 5 on Trustpilot over 9 reviews, 2 of them in the last twelve months: 67% of customers give five stars and 33% one star.
Sportswear Store Activewear Store Clothing Store Sportwear Manufacturer Outdoor Clothing and Equipment Shop Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
DHaRCO best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
DHaRCO sells on Shopify, 76% of its catalogue in stock. The best seller is Mens Gravity Pants | Black, at A$189.95, followed by Mens Gravity Shorts | Black and Womens Gravity Pants | Black.
#1Mens Gravity Pants | BlackDHaRCOA$189.95In stock
#2Mens Gravity Shorts | BlackDHaRCOA$64.95In stock
#3Womens Gravity Pants | BlackDHaRCOA$189.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places DHaRCO in its comparison group.
- Average rating
- 4.83 / 5
- Rated products
- 86% of the catalogue
- In stock
- 76%
- Upper price quartile
- US$73.21
- Currency
- AUD
04 · Ads
DHaRCO ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
DHaRCO runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2026 (image, text, video).
Ready to rock the AP4 look?DHaRCO8 Oct 2026image
NEW DROPS! 🔥DHaRCO7 Oct 2026video
NEW LIFESTYLE DROP!DHaRCO7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026DHARCO PTY LTDverified
Video ad19 Oct 2026DHARCO PTY LTDverified
Text ad18 Oct 2026DHARCO PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
DHaRCO influencers
The creators who tag @dharcoclothing on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @dharcoclothing on Instagram, led by L i b 💕 (42.7k followers, 11.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LL i b 💕@lib_mtb · 🇬🇧 GB | Fitness sport bodybuilding Creator | 42.7k | 11.0% | 20 | Tagged @dharcoclothing |
06 · Competitors according to Gravity
DHaRCO competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for DHaRCO among Outdoor Recreation brands in Australia. The closest is Cycology Clothing Europe, then Cycology Clothing AUS, MAAP, SOOMOM, Reid Cycles, Birds on Bikes.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Cycology Clothing Europecycologygear.eu | |||||||
| Cycology Clothing AUScycologygear.com | |||||||
| MAAPmaapintl.maap.cc | |||||||
| SOOMOMsoomom.com | |||||||
| Reid Cyclesreidcycles.com.au | |||||||
| Birds on Bikesbirdsonbikes.com.au |
07 · Company
Who is behind DHaRCO?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
DHaRCO is a company based in Terrey Hills, Australia, founded in 2012 according to LinkedIn, on a domain registered in February 2012. It employs about 26 people.
- Entity country
- 🇦🇺 Australia · Terrey Hills
- Founded
- 2012, per LinkedIn
- Domain registered
- 17 Feb 2012
- Status
- Operating
- Employees
- 26 on LinkedIn · 11-50
- Own store
- dharco.com · Shopify · AUD
- Catalogue
- 252 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about DHaRCO
What people ask Google about DHaRCO.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is DHaRCO a legit company?
According to Gravity by Benchr, DHaRCO is a brand based in Terrey Hills, Australia: its website has existed since February 2012, it sells on a Shopify store, it employs 26 people on LinkedIn, it has 125,118 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does DHaRCO sell?
DHaRCO Clothing is a mountain bike clothing brand that designs casual, comfortable, and practical technical apparel for men, women, and kids. The brand focuses on creating high-performance mountain bike gear that combines casual style with technical functionality. Gravity by Benchr classifies it under Outdoor Recreation, with Cycling making up 42% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does DHaRCO cost?
DHaRCO's best seller, Mens Gravity Pants | Black, sells A$189.95 on dharco.com. 76% of the catalogue is in stock. Gravity does not track prices daily: check dharco.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a DHaRCO discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: DHaRCO advertises on Facebook and Instagram and on Google, where its offers often run. Check dharco.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy DHaRCO?
DHaRCO sells on its own website, dharco.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind DHaRCO?
Gravity by Benchr records a company based in Terrey Hills, Australia, founded in 2012 according to LinkedIn, on a domain registered in 2012, with 26 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is DHaRCO doing well?
Not at the moment. Gravity by Benchr estimates about 74,100 visits to dharco.com in September 2026, down 7% in a month and down 22% over three months. DHaRCO ranks #61 of 2,854 Outdoor Recreation brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does DHaRCO use?
Gravity by Benchr identifies dharco.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since August 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does DHaRCO spend on Meta ads?
Gravity by Benchr does not publish a spend figure for DHaRCO on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in Australia?
Among Outdoor Recreation brands in Australia in the Gravity by Benchr index, DHaRCO ranks #61 of 2,854 by estimated traffic. Its closest competitors on the same market are Cycology Clothing Europe, Cycology Clothing AUS, MAAP, SOOMOM and Reid Cycles. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with DHaRCO.