Brand page · Kitchen & Dining · Ireland
DID Electrical: 493k visits a month, 34 active Meta ads, Gravity score 607.
DID Electrical — DID Electrical is an Irish company that sells home appliances, technology products, and related accessories through 24 stores nationwide and online. In September 2026 did.ie drew an estimated 493k visits, down 24% on the month before. It ranks #1 of 424 Kitchen & Dining brands in Ireland and holds a 4.7 Trustpilot rating over 50,953 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 4 peers: Kitchen & Dining brands in Ireland with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
DID Electrical is an Irish company that sells home appliances, technology products, and related accessories through 24 stores nationwide and online.
01 · Traffic
How much traffic DID Electrical gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
DID Electrical drew an estimated 493k visits in September 2026, down 24% on the month before and down 29% over three months.
- Worldwide#25,115of 4.5m sites · Top 1%
- In Ireland#60of 14.2k sites · Top 1%
- Kitchen & Dining, worldwide#467of 145,612 brands · Top 1%
- Kitchen & Dining, Ireland#1of 424 brands · Top 1%
493k
estimated visits in September
1 mo ▼ −24.1%4 mo ▼ −28.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about DID Electrical.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
DID Electrical holds 4.7 out of 5 on Trustpilot over 50,953 reviews, 9,880 of them in the last twelve months: 86% of customers give five stars and 6% one star. That volume places DID Electrical in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.
Electronics Store TV store Appliance Store Computer and Accessories Store Washer and Dryer Store Vacuum Cleaner Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What DID Electrical sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
DID Electrical sells on Shopify, 94% of its catalogue in stock. The best seller is Installation, at €39.99, followed by Installation and Miele HyClean 3D Vacuum Cleaner Bags - Blue | GNH.
#1InstallationDID Electrical€39.99In stock
#2InstallationDID Electrical€99.99In stock
#3Miele HyClean 3D Vacuum Cleaner Bags - Blue | GNHDID Electrical€16.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places DID Electrical in its comparison group.
- Average rating
- 4.58 / 5
- Rated products
- 11% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$448.01
- Currency
- EUR
04 · Ads
What DID Electrical is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
DID Electrical runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Claim up to €600 cashback on selected Samsung TVs at DID Electrical. 🎉DID Electrical7 Oct 2026image
Philips Hue White and Colour Ambiance Play Light Bar Double PK - Black | 915005733901DID Electrical6 Oct 2026image
Good hair days start with Dreame. ✨DID Electrical5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026HOME APPLIANCES LTDverified
Image ad21 Oct 2026HOME APPLIANCES LTDverified
Text ad21 Oct 2026HOME APPLIANCES LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about DID Electrical.
The creators who tag @did.electrical on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @did.electrical on Instagram, led by CHARLOTTE ☘️ CONTENT CREATOR (48k followers, 0.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCHARLOTTE ☘️ CONTENT CREATOR@miniboss_and_missfashion · 🇮🇪 IE | Parenting family Creator | 48k | 0.8% | 1 | Tagged @did.electrical |
06 · Competitors according to Gravity
Who DID Electrical competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for DID Electrical among Kitchen & Dining brands in Ireland. The closest is Euronics Ireland, then Expert Ireland, powercity.ie, currys, Peter Murphy Lighting & Electrical, electrodepot.es.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Euronics Irelandeuronics.ie | |||||||
| Expert Irelandexpert.ie | |||||||
| powercity.iepowercity.ie | |||||||
| curryscurrys.ie | |||||||
| Peter Murphy Lighting & Electricalpetermurphyelectrical.ie | |||||||
| electrodepot.eselectrodepot.es |
07 · Company
The company behind DID Electrical.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
DID Electrical is a company based in Dublin, Ireland, founded in 1968 according to LinkedIn. It employs about 248 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇪 Ireland · Dublin
- Founded
- 1968, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 248 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- did.ie · Shopify · EUR
- Catalogue
- 933 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about DID Electrical
What people ask Google about DID Electrical.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is DID Electrical legit?
According to Gravity by Benchr, DID Electrical is a brand based in Dublin, Ireland: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 248 people on LinkedIn, it has 29,891 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
DID Electrical reviews
Customers rate DID Electrical 4.7 out of 5 on Trustpilot over 50,953 reviews, 9,880 of them in the last twelve months: 86% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does DID Electrical sell?
DID Electrical is an Irish company that sells home appliances, technology products, and related accessories through 24 stores nationwide and online. Gravity by Benchr classifies it under Kitchen & Dining, with Kitchen Appliances making up 19% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does DID Electrical cost?
DID Electrical's best seller, Installation, sells €39.99 on did.ie. 94% of the catalogue is in stock. Gravity does not track prices daily: check did.ie before buying. Source: Gravity by Benchr catalogue reading, October 2026.
DID Electrical promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: DID Electrical advertises on Facebook and Instagram and on Google, where its offers often run. Check did.ie for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy DID Electrical?
DID Electrical sells on its own website, did.ie, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns DID Electrical?
Gravity by Benchr records a company based in Dublin, Ireland, founded in 1968 according to LinkedIn, with 248 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is DID Electrical doing well?
Not at the moment. Gravity by Benchr estimates about 493,200 visits to did.ie in September 2026, down 24% in a month and down 29% over three months. DID Electrical ranks #1 of 424 Kitchen & Dining brands in Ireland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does DID Electrical use?
Gravity by Benchr identifies did.ie as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is DID Electrical's ad budget?
Gravity by Benchr does not publish a spend figure for DID Electrical on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in Ireland?
Among Kitchen & Dining brands in Ireland in the Gravity by Benchr index, DID Electrical ranks #1 of 424 by estimated traffic. Its closest competitors on the same market are Euronics Ireland, Expert Ireland, powercity.ie, currys and Peter Murphy Lighting & Electrical. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with DID Electrical.