Brand page · Clothing · Sweden
Didriksons: 305K visits a month, 540 active Meta ads.
Didriksons — Didriksons is a Swedish brand that manufactures functional rain and weatherproof clothing, originally founded as workwear for fishermen. In September 2026 didriksons.com drew an estimated 305K visits, up 69% on the month before. It ranks #39 of 4,523 Clothing brands in Sweden and holds a 2.5 Trustpilot rating over 85 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Didriksons is a Swedish brand that manufactures functional rain and weatherproof clothing, originally founded as workwear for fishermen.
01 · Traffic
How much traffic Didriksons gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Didriksons drew an estimated 305K visits in September 2026, up 69% on the month before and up 210% over three months.
- Worldwide#37,107of 4.5M sites · Top 1%
- In Netherlands#467of 78.6K sites · Top 1%
- Clothing, worldwide#3,237of 459,295 brands · Top 1%
- Clothing, Netherlands#39of 4,523 brands · Top 1%
305K
estimated visits in September
1 mo ▲ +69.1%4 mo ▲ +210.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Didriksons.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Didriksons holds 2.5 out of 5 on Trustpilot over 85 reviews, 25 of them in the last twelve months: 25% of customers give five stars and 49% one star. That volume places Didriksons in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Men's Clothing Store Outerwear Store Clothing Store Outdoor Clothing and Equipment Shop Women's Clothing Store Streetwear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Didriksons sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Didriksons's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Didriksons in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Didriksons is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Didriksons runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since June 2022 (image, text, video).
Louise Parka er tilbake på lager.Didriksons7 Oct 2026image
Louise Parka is back in stock.Didriksons7 Oct 2026image
Louise Parka er tilbage på lager.Didriksons7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Didriksons Retail ABverified
Text ad19 Oct 2026Didriksons Retail ABverified
Image ad19 Oct 2026Didriksons Retail ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Didriksons.
The creators who tag @didriksons on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @didriksons on Instagram, led by Karolina Stachowiak | Visual Creator • Brand Image & Content (16K followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKarolina Stachowiak | Visual Creator • Brand Image & Content@stashika_ · 🇵🇱 PL | Fashion style luxury Creator | 16K | 0.4% | 4 | Tagged @didriksons |
06 · Competitors according to Gravity
Who Didriksons competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Didriksons among Clothing brands in Sweden. The closest is Mackintosh, then SAVE THE DUCK, wellensteyn.com, K-way, nobis.ca, PUFFIT.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Mackintoshmackintosh.com | |||||||
| SAVE THE DUCKsavetheduck.com | |||||||
| wellensteyn.comwellensteyn.com | |||||||
| K-wayk-way.com | |||||||
| nobis.canobis.ca | |||||||
| PUFFITpuffit.com |
07 · Company
The company behind Didriksons.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Didriksons is a company based in Sweden, founded in 1913 according to LinkedIn, on a domain registered in May 2002. It employs about 125 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden
- Founded
- 1913, per LinkedIn
- Domain registered
- 29 May 2002
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 125 on LinkedIn
- Funding stage
- M and a · last deal: series unknown
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- didriksons.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Didriksons
What people ask Google about Didriksons.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Didriksons a legit company?
According to Gravity by Benchr, Didriksons is a brand based in Sweden: its website has existed since May 2002, it employs 125 people on LinkedIn, it has 114,703 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Didriksons reviews
Customers rate Didriksons 2.5 out of 5 on Trustpilot over 85 reviews, 25 of them in the last twelve months: 25% give five stars, 49% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Didriksons?
Didriksons is a Swedish brand that manufactures functional rain and weatherproof clothing, originally founded as workwear for fishermen. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Didriksons promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Didriksons advertises on Facebook and Instagram and on Google, where its offers often run. Check didriksons.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Didriksons?
Gravity by Benchr records a company based in Sweden, founded in 1913 according to LinkedIn, on a domain registered in 2002, with 125 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Didriksons growing?
Yes. Gravity by Benchr estimates about 304,700 visits to didriksons.com in September 2026, up 69% in a month and up 210% over three months. Didriksons ranks #39 of 4,523 Clothing brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Didriksons' ad budget?
Gravity by Benchr does not publish a spend figure for Didriksons on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Sweden?
Among Clothing brands in Sweden in the Gravity by Benchr index, Didriksons ranks #39 of 4,523 by estimated traffic. Its closest competitors on the same market are Mackintosh, SAVE THE DUCK, wellensteyn.com, K-way, nobis.ca. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Didriksons.