Brand page · Clothing · Ireland
Diesel: 53.5k visits a month, 25 active Meta ads, Gravity score 634.
Diesel — Diesel is a fashion brand that sells clothing and accessories for men, women, and kids, including jeans, tops, jackets, and various apparel items. In September 2026 diesel.ie drew an estimated 53.5k visits, up 26% on the month before. It ranks #29 of 1,148 Clothing brands in Ireland and holds a 4.7 Trustpilot rating over 4,462 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 31 peers: Clothing brands in Ireland with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Diesel is a fashion brand that sells clothing and accessories for men, women, and kids, including jeans, tops, jackets, and various apparel items.
01 · Traffic
How much traffic Diesel gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Diesel drew an estimated 53.5k visits in September 2026, up 26% on the month before and up 62% over three months.
- Worldwide#160,383of 4.5m sites · Top 5%
- In Ireland#426of 14.2k sites · Top 5%
- Clothing, worldwide#15,487of 459,295 brands · Top 5%
- Clothing, Ireland#29of 1,148 brands · Top 5%
53.5k
estimated visits in September
1 mo ▲ +25.8%4 mo ▲ +62.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Diesel.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Diesel holds 4.7 out of 5 on Trustpilot over 4,462 reviews, 186 of them in the last twelve months: 87% of customers give five stars and 5% one star. That volume places Diesel in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.
Clothing Store Men's Clothing Store Fashion Accessories Store Jeans Shop Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Diesel sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Diesel sells on Shopify, 99% of its catalogue in stock. The best seller is Basic Caden O Neck Tee Optic White, at €17.99, followed by Basic Caden O Neck Tee Black and Wilson Straight Indigo Blue.
#1Basic Caden O Neck Tee Optic WhiteDiesel€17.99In stock
#2Basic Caden O Neck Tee BlackDiesel€17.99In stock
#3Wilson Straight Indigo BlueDiesel€79.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Diesel in its comparison group.
- Average rating
- 4.80 / 5
- Rated products
- 26% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$35.83
- Currency
- EUR
04 · Ads
What Diesel is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Diesel runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2024 (image, text, video).
Diesel | Free shipping on orders over €40Diesel.ie5 Oct 2026image
Diesel | Free shipping on orders over €40Diesel.ie5 Oct 2026image
Diesel Members Club | Get Exclusive PerksDiesel.ie4 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Lemap Ltdverified
Text ad20 Oct 2026Lemap Ltdverified
Text ad20 Oct 2026Lemap Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Diesel.
The creators who tag @diesel.ie on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @diesel.ie on Instagram, led by Thalia Angel Heffernan (58.6k followers, 1.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TThalia Angel Heffernan@thaliaheffernan · 🇬🇧 GB | Fashion style luxury Creator | 58.6k | 1.4% | 1 | Tagged @diesel.ie |
06 · Competitors according to Gravity
Who Diesel competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Diesel among Clothing brands in Ireland. The closest is Giordano Pakistan, then Criatiff, POP-AIR, Official Bonkers Corner Online, The Collection, SPAO MY.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Giordano Pakistangiordanopk.com | |||||||
| Criatiffcriatiff.com.br | |||||||
| POP-AIRpop-air.com | |||||||
| Official Bonkers Corner Onlinebonkerscorner.ae | |||||||
| The Collectionthecollectionindia.com | |||||||
| SPAO MYspao.my |
07 · Company
The company behind Diesel.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Diesel is a company based in Dublin 15, Ireland, founded in 1979 according to LinkedIn. It employs about 73 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇪 Ireland · Dublin 15
- Founded
- 1979, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 73 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- diesel.ie · Shopify · EUR
- Catalogue
- 100 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Diesel
What people ask Google about Diesel.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Diesel legit?
According to Gravity by Benchr, Diesel is a brand based in Dublin 15, Ireland: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 73 people on LinkedIn, it has 48,018 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Diesel?
Customers rate Diesel 4.7 out of 5 on Trustpilot over 4,462 reviews, 186 of them in the last twelve months: 87% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Diesel known for?
Diesel is a fashion brand that sells clothing and accessories for men, women, and kids, including jeans, tops, jackets, and various apparel items. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 67% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Diesel prices: how much is it?
Diesel's best seller, Basic Caden O Neck Tee Optic White, sells €17.99 on diesel.ie. 99% of the catalogue is in stock. Gravity does not track prices daily: check diesel.ie before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Diesel discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Diesel advertises on Facebook and Instagram and on Google, where its offers often run. Check diesel.ie for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Diesel?
Diesel sells on its own website, diesel.ie, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Diesel?
Gravity by Benchr records a company based in Dublin 15, Ireland, founded in 1979 according to LinkedIn, with 73 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Diesel growing?
Yes. Gravity by Benchr estimates about 53,500 visits to diesel.ie in September 2026, up 26% in a month and up 62% over three months. Diesel ranks #29 of 1,148 Clothing brands in Ireland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Diesel use?
Gravity by Benchr identifies diesel.ie as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Diesel spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Diesel on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Ireland?
Among Clothing brands in Ireland in the Gravity by Benchr index, Diesel ranks #29 of 1,148 by estimated traffic. Its closest competitors on the same market are Giordano Pakistan, Criatiff, POP-AIR, Official Bonkers Corner Online and The Collection. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Diesel.