- Gravity
- Rankings
- Home & Garden
- Plants
- The Diggers Club
Brand page · Plants · Australia
The Diggers Club: 233k visits a month, 5 active Meta ads, Gravity score 631.
The Diggers Club — The Diggers Club is Australia's largest gardening community that sells heirloom seeds, rare plants, bulbs and trees, with over 40 years experience in helping home gardeners succeed. In September 2026 diggers.com.au drew an estimated 233k visits, up 18% on the month before. It ranks #2 of 644 Plants brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 8 peers: Plants brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Diggers Club is Australia's largest gardening community that sells heirloom seeds, rare plants, bulbs and trees, with over 40 years experience in helping home gardeners succeed.
01 · Traffic
How much traffic The Diggers Club gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Diggers Club drew an estimated 233k visits in September 2026, up 18% on the month before and up 35% over three months.
- Worldwide#46,171of 4.5m sites · Top 5%
- In Australia#943of 105k sites · Top 1%
- Plants, worldwide#120of 28,421 brands · Top 1%
- Plants, Australia#2of 644 brands · Top 1%
233k
estimated visits in September
1 mo ▲ +17.8%4 mo ▲ +34.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Diggers Club.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Diggers Club holds 2.9 out of 5 on Trustpilot over 2 reviews, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Garden Center Bonsai Plant Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Diggers Club sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Diggers Club sells on Shopify, 60% of its catalogue in stock. The best seller is Heirloom Membership, at A$10.50–A$105.00, followed by $5 donation and Garden Pass.
#1Heirloom MembershipThe Diggers ClubA$10.50–A$105.00In stock
#2$5 donationThe Diggers ClubA$5.00In stock
#3Garden PassThe Diggers ClubA$15.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Diggers Club in its comparison group.
- Average rating
- 4.89 / 5
- Rated products
- 41% of the catalogue
- In stock
- 60%
- Upper price quartile
- US$13.91
- Currency
- AUD
04 · Ads
What The Diggers Club is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Diggers Club runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since August 2025 (image, text, video).
Become a member todayThe Diggers Club5 Oct 2026image
The Diggers ClubThe Diggers Club1 Oct 2026image
The Diggers ClubThe Diggers Club29 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026The Diggers Clubverified
Text ad20 Oct 2026The Diggers Clubverified
Text ad20 Oct 2026The Diggers Clubverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The Diggers Club.
The creators who tag @thediggersclub on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @thediggersclub on Instagram, led by Rae Johnston (26.8k followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RRae Johnston@raejohnston · 🇦🇺 AU | Photography visual arts Creator | 26.8k | 0.5% | 2 | Tagged @thediggersclub |
06 · Competitors according to Gravity
Who The Diggers Club competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Diggers Club among Plants brands in Australia. The closest is The Seed Collection, then Premier Seeds Direct, Veggie & Flower Garden Seeds, Happy Valley Seeds, labonnegraine.com, MIgardener.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| The Seed Collectiontheseedcollection.com.au | |||||||
| Premier Seeds Directpremierseedsdirect.com | |||||||
| Veggie & Flower Garden Seedsveggiegardenseeds.com.au | |||||||
| Happy Valley Seedshappyvalleyseeds.com.au | |||||||
| labonnegraine.comlabonnegraine.com | |||||||
| MIgardenermigardener.com |
07 · Company
The company behind The Diggers Club.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Diggers Club is a company based in Dromana, Australia, founded in 1978 according to LinkedIn. It employs about 50 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Dromana
- Founded
- 1978, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 50 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- diggers.com.au · Shopify · AUD
- Catalogue
- 357 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Diggers Club
What people ask Google about The Diggers Club.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Diggers Club a legit company?
According to Gravity by Benchr, The Diggers Club is a brand based in Dromana, Australia: it sells on a Shopify store, it employs 50 people on LinkedIn, it has 94,799 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is The Diggers Club known for?
The Diggers Club is Australia's largest gardening community that sells heirloom seeds, rare plants, bulbs and trees, with over 40 years experience in helping home gardeners succeed. Gravity by Benchr classifies it under Plants, with Seeds, Bulbs & Accessories making up 4% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does The Diggers Club cost?
The Diggers Club's best seller, Heirloom Membership, sells from A$10.50 to A$105.00 on diggers.com.au. 60% of the catalogue is in stock. Gravity does not track prices daily: check diggers.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a The Diggers Club discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: The Diggers Club advertises on Facebook and Instagram and on Google, where its offers often run. Check diggers.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy The Diggers Club?
The Diggers Club sells on its own website, diggers.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind The Diggers Club?
Gravity by Benchr records a company based in Dromana, Australia, founded in 1978 according to LinkedIn, with 50 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Diggers Club doing well?
Yes. Gravity by Benchr estimates about 232,800 visits to diggers.com.au in September 2026, up 18% in a month and up 35% over three months. The Diggers Club ranks #2 of 644 Plants brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Diggers Club use?
Gravity by Benchr identifies diggers.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since August 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does The Diggers Club spend on Meta ads?
Gravity by Benchr does not publish a spend figure for The Diggers Club on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Plants brands in Australia?
Among Plants brands in Australia in the Gravity by Benchr index, The Diggers Club ranks #2 of 644 by estimated traffic. Its closest competitors on the same market are The Seed Collection, Premier Seeds Direct, Veggie & Flower Garden Seeds, Happy Valley Seeds and labonnegraine.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Diggers Club.